The Difference Design Makes exhibited on campus
A gallery of images from The Difference Design Makes exhibition whilst in Melbourne.
The Difference Design Makes exhibition has returned from Melbourne and will be officially opened at the UWS Art Gallery on Tuesday 10 September.
The exhibition is a collaboration between final year students from the UWS Bachelor of Design (Visual Communication) degree and the Australian Academy of Design, and explores the impact ethical design can have.
The exhibition was on display in Melbourne earlier this year as part of the prestigious AgIdeas International Design Week.
Lecturer Dr Samantha Edwards-Vandenhoek says the students were asked to express how they wanted to make a difference professionally, and if it was possible to satisfy both the clients’ and their own creative expectations and personal ethics.
“Their brief for this exhibition was for the students to represent an informed opinion of where they want to stand within the graphic design industry, both professionally and personally” she says.
“So in a way this exhibition showcases the students’ individual creative responses as they burrow their way out of their degrees and head out into the professional world of design.”
Each of the 47 participating students was asked to produce a written manifesto and an A1 poster which visualised their opinion on the difference ethical design can make. Student Jennifer Noorbergen concluded that one’s ethics and values should guide and be expressed in their work.
“It was a highly personal brief, asking us to define our social responsibilities and individual accountability for the work we produce. My manifesto discussed the difficulty of finding the balance between the strategist in your mind and the activist in your heart, and whether or not you should have to make that choice,” she says.
“I believe that your ethics and values should permeate through all of the work you produce, whether commercial or pro bono. I reflected this with a poster that read ‘strategist’ one way and when turned upside down read ‘activist’, to show how the two parts of your creativity should be entwined.”
The students also produced a catalogue which included the work of all participating UWS students.
WHAT: The Difference Design Makes exhibition
WHERE: Building AD, UWS Werrington North campus
WHEN: from 3.30pm Tuesday 10 September 2013 – 25 October 2013
Ends
5 September 2013
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