Bachelor of Design (Visual Communication)



Delivery ModeOn campus
Duration 4F
Intake InformationSemester 1 (Autumn)
UAC Code720715 [Parramatta]
Entrance Rank65.10 [Parramatta]
Fee Information

Local Course Fees (opens in a new window)

Key :  FFull time study,  P = Part time study,  A =  Accelerated full time study

Part-time refers to study load, not to timetabling of evening classes.



Delivery ModeOn campus
Intake InformationSemester 1 (Autumn)
Course Code1571.9 [CRICOS Code 044773B] 
Entrance Rank

Please refer to Admission Requirements

Fee Information

International Course Fees (opens in a new window)

Key :  FFull time study,  P = Part time study,  A =  Accelerated full time study

Part-time refers to study load, not to timetabling of evening classes.


The rapid changes brought about by globalisation and new developments in information and media technology are reshaping visual communication design, and raising exciting challenges and opportunities for those playing a creative role in this design area.

The Bachelor of Design (Visual Communication) degree gives you fundamental skills and knowledge in the exciting and constantly changing area of visual communication. Underpinned by a foundation of graphic design, the program is delivered through a mix of creative and professional design approaches. Through a series of practice-based and theoretical units you will develop a range of creative, intellectual and technical skills and an understanding of the historical and cultural influences that continue to develop and inform the wide-reaching discipline of visual communication. Throughout the course of the program you will engage with both individual and team-based projects, develop your conceptual thinking skills gain experience and understanding of studio practice, and use an extensive range of digital technologies. There are also opportunities to engage with live community and industry projects.

The core units you may study in this degree include Graphic Design: Understanding the Principles, Image Design, Design Histories & Futures, Graphic Design: Process & Practice, Visual Storytelling, Web & Time Based Design, Graphic Design: Interactive Digital Media, Researching the Visual, Graphic Design: The Professional Context, Australian Design, Social Design: Research & Practice, Contextual Design Studies, Graphic Design: Developing a Personal Portfolio, Design Research Project, Major Design Project, Professional Design Experience: The Studio, and Professional Design Experience: The Individual Practitioner. You will also take two specialisation unit pairings that include those from Illustration, Photomedia, Interactive Design (Games & Apps) and Graphic Design (Data Visualisation & Motion Design).

Practical Experience

Throughout your degree you will engage with design briefs that enable you to develop an understanding of professional practice and how your developing areas of interest sit within the contemporary visual communication landscape. In fourth-year, the professional program is linked to an in-house design studio where you will gain experience in a professional environment. You will also develop a major design project and industry-standard portfolio in your chosen design specialisation. An elective internship unit* is available to level three and four students and provides an opportunity to experience a work placement in a design company. 

A Career in Visual Communication

As a Visual Communication graduate, you'll enjoy a broad and exciting range of career options. You may work as a:

  • graphic designer
  • photographer
  • illustrator
  • art director
  • games designer
  • information designer
  • interactive designer
  • web designer
  • design educator

The scope and market potential for a specialist visual communication designer is expanding rapidly as new areas of digital and traditional media converge and emerge.

If you are interested in becoming a secondary teacher you can study the Bachelor of Design Studies (three-year exit point), followed by our secondary teacher education course.


Access information about the units (subjects) you will complete as well as important admission information:

Review the Course Admission and Subject Information

Career Opportunities for the Bachelor of Design (Visual Communication)

Graphic designer

Graphic designers assemble images, text and other graphics to create a cohesive design for different forms of media and branding. They can also be involved in typesetting, illustration and web design. They work to assemble information and graphics in a memorable way.


Professional photographers are responsible for taking photographs of media specific to an organisation or on a freelance basis. Photographers have to edit photographs and manage copies or prints to meet deadlines. The job involves a lot of travel and flexibility.


 Illustrators visualise and create concepts for a variety of media including advertising, cards, posters, graphic novels and newspapers.

Art director

Art directors advise on, supervise and clarify the vision of a company's brand. They are in charge of the visual aspect of a company and how it communicates a message to the public.

Digital and social media officer

Social media officers are responsible for the social media strategy of an organisation including their presence on Facebook, YouTube, Twitter and other networking sites. They oversee the organisation's outreach and devise strategy to communicate with the public, on both a textual and visual level.

Information designer

Information designers present information and statistics into easy to understand graphs and presentations. They compile information in an accessible and effective way for internal and external groups to understand. Their work is commonly associated with data visualisation practices.

More careers

How to apply

All domestic applications for entry to Western Sydney University undergraduate courses must be made through the Universities Admissions Centre (UAC) (opens in a new window). Step by step instructions are available on the Apply Now pages.

Instructions for international applications are available on the International Admissions pages.