Research

Globally recognised for our research strengths and innovations in teaching, our impact-driven research transforms lives and shapes the future.

WSU Business School

Marketing

Head of Discipline | Dr Tendai Chikweche

There is a significant shift for Australia towards a more diversified economy, and Western Marketing, through its Marketing, International Business and Sport Management programs, is rising to this challenge by integrating industry best practice with theoretical knowledge to develop the next generation of agile and adaptable global leaders relevant to the new economy. At Western Sydney University, our programs focus on practical experiences, promoting student interaction with industry, business driven research projects, internships and international study experiences.

During their degree, students have the opportunity to work alongside national sporting organisations, with commercial marketing teams, or interact with regional small and medium-sized enterprises to gain meaningful insights into the challenges facing today’s businesses. Our academics have been internationally accredited for the quality of their teaching and have built relationships with key stakeholders to partner in impactful research across a range of industries, including sport and hospitality, consumer goods, tech start-ups, and health promotion organisations. The latter of which has been recognised as High Impact (Impact and Engagement assessment, 2018).

Academics for this Discipline

Dr Farid Ahmed, Program Lead - B.Bus - Marketing & Martech & Lecturer
Dr Sabreena Amin, Associate Lecturer
Prof Suzan Burton, Professor
Dr Estee Ch'ng, Associate Lecturer
Assoc Prof Tendai Chikweche, Head of Discipline, Associate Professor
Dr Sarah Duffy, Senior Lecturer
Dr Tim Hall, Senior Lecturer
Dr Munir Hossain, Associate Lecturer
Dr Laurel Jackson, Director, Master of Business Administration and Executive Education & Senior Lecturer
Dr Lalitha Kirsnan, Associate Lecturer

Dr Michael Lwin, Program Lead - Master of Marketing & Senior Lecturer
Dr Hossain Mohammed, Associate Lecturer
Dr Michelle O'Shea, Senior Lecturer
Dr Jess Richards, Program Lead - B.Bus - Sport Management & Senior Lecturer
Dr Neeru Sharma, Program Lead - B.Bus - International Business & Senior Lecturer
Dr Nicole Stegemann, Senior Lecturer
Dr Karina Wardle, Lecturer
Dr Chris Yorke, Associate Lecturer

Acknowledgement of Country

With respect for Aboriginal cultural protocol and out of recognition that its campuses occupy their traditional lands, Western Sydney University acknowledges the Darug, Dharawal, Gadigal, Gundungurra and Wiradjuri peoples and thanks them for their support of its work in their lands (Greater Western Sydney and beyond).