Doctor Nicole Stegemann
Senior Lecturer,
Hospitality, Marketing & Sport
Biography
Dr Nicole Stegemann is a Senior Lecturer in the School of Business (Marketing), and has been working at University of Western Sydney for 15 years. Concurrently, Nicole has been consulting in brand strategy management and marketing for a diverse range of industries. Prior to this, Nicole worked as Brand and Category manager for market leading companies in the FMCG industry. Nicole holds a PhD in Marketing from University of Technology, Sydney, and a double Master degree in Business and Economics from Ruhr-University Bochum (Germany).
Nicole's research interests are in the area of consumer behaviour, especially luxury brand management, and teaching and learning. Nicole has published in international economics, marketing and education journals. Her other publications include numerous refereed conference papers, textbook case studies as well as a book chapter. Nicole is a member of the editorial board for the Journal for Advancement of Marketing Education and has been a reviewer for various international journals and refereed conference proceedings.
Nicole is passionate about furthering students’ education and careers, and jointly with Dr Catherine Sutton-Brady was awarded an Australian Learning & Teaching Council (ALTC) Citation for Outstanding Contributions to Student Learning in 2009. Nicole is recognised for her active and experiential learning strategies as well as development of innovative and creative learning activities. Her teaching areas at postgraduate and undergraduate levels include strategic value creation, consumer behaviour, customer relationship marketing, and international marketing amongst others.
This information has been contributed by Doctor Stegemann.
Qualifications
- DPHIL University of Technology, Sydney
- MEcBA Ruhr-Universitat Bochum (Germany)
Professional Memberships
- Australian Marketing Institute (2003)
Interests
- Consumer Behaviour
- Luxury Brand Management
Organisational Unit (School / Division)
- Hospitality, Marketing & Sport
Contact
| Email: | N.Stegemann@westernsydney.edu.au |
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| Phone: | (02) 9685 9027 |
| Mobile: | |
| Location: | 1.8 |
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Teaching
Previous Teaching Areas
- 200088 Brand and Product Management, 2015
- 200734 Strategic Value Creation, 2012
- 200791 Customer Value Management, 2014
- 200824 Integrated Brand Management, 2015
Publications
Chapters in Books
- Stegemann, N. and Denize, S. (2022), 'Luxury brand extensions and perceived luxury : insights from the Australian market', The Oxford Handbook of Luxury Business, Oxford University Press 9780190932220.
- Stegemann, N., Denize, S. and Miller, K. (2013), 'Perceptions, attitudes and luxury brands : an Australian study of consumers' perceptions of and attitudes to luxury brands', Luxury Marketing: a Challenge for Theory and Practice, Springer Gabler 9783834943989.
Journal Articles
- Spanjaard, D., Hall, T. and Stegemann, N. (2018), 'Experiential learning : helping students become 'career-ready'', Australasian Marketing Journal, vol 26, no 2 , pp 163 - 171.
- Stegemann, N. and Sutton-Brady, C. (2013), 'Enhancing learning outcomes through application driven activities in marketing', American Journal Of Business Education, vol 6, no 1 , pp 1 - 6.
- Stegemann, N. and Sutton-Brady, C. (2010), 'Putting Bling In The Classroom', International Business & Economics Research Journal, vol 8, no 1 , pp 99 - 105.
- Stegemann, N. and Glaser, S. (2009), 'Doctoral Colloquia-The Student Experience', Journal of College Teaching and Learning, vol 6, no 8 , pp 59 - 64.
- Sutton-Brady, C. and Stegemann, N. (2009), 'Innovating through Structured Curriculum Development', Journal of College Teaching & Learning, vol 6, no 1 , pp 1 - 8.
- Stegemann, N. and Sutton-Brady, C. (2009), 'Poster Sessions in Marketing Education: An Empirical Examination', Journal of Marketing Education, vol 31, no 3 , pp 219 - 229.
- Sutton-Brady, C. and Stegemann, N. (2006), 'A Colourful Approach to Reducing Examination Anxiety', Journal of College Teaching and Learning, vol 3 , pp 1 - 9.
- Stegemann, N. (2006), 'Unique Brand Extension Challenges For Luxury Brands', Journal of Business and Economics Research, vol 4, no 10 , pp 57 - 68.
- Stegemann, N. and Thompson, B. (2005), 'The Brand Equity Challenge Facing Galleries', International Business and Economics Research Journal, vol 4 , pp 1 - 11.
Conference Papers
- Ho, P., Denize, S., Stegemann, N. and Kieu, A. (2018), 'Brand community image : a social identity theory perspective', AMA Winter Academic Conference, New Orleans, La..
- Stegemann, N., Duffy, S., Margaritis, C., Rohanek, L. and Webb, K. (2017), 'Enhancing active learning through the use of technology', International Conference on Education, Maui, Hawaii.
- Ho, P., Denize, S., Stegemann, N. and Kieu, A. (2017), 'Psychological underpinnings of brand community image', Australian & New Zealand Marketing Academy. Conference, Melbourne, Vic..
- Stegemann, N. and Spanjaard, D. (2015), 'Blended learning in action', International Education Conference, Maui, Hawaii.
- Stegemann, N. and Spanjaard, D. (2013), 'Field trips : taking the classroom outside', The Clute Institute International Academic Conference, Maui, Hawaii.
- Stegemann, N. and Sutton-Brady, C. (2011), 'Branding in the Classroom', European Academic Conference, Barcelona, Spain.
- Stegemann, N., Denize, S. and Miller, K. (2011), 'Refinement of the Brand Luxury Index', 1st International Conference on Luxury and Counterfeiting, Geneva.
- Sutton-Brady, C. and Stegemann, N. (2010), 'Assessing Methods to Improve Class Participation', The 2010 EABR (Business) Conferene And The 2010 ETLC (Education) Conference, Dublin, Ireland.
- Stegemann, N. and Sutton-Brady, C. (2009), 'Measuring Effectiveness of Poster Sessions: A Scale Development', Australia & New Zealand Marketing Academy Conference ANZMAC 2009, Melbourne.
- Sutton-Brady, C. and Stegemann, N. (2008), 'Structured innovative curriculum development', Teaching and Learning College Conference, Salzburg.
- Stegemann, N. and Sutton-Brady, C. (2007), 'Innovative Assessment Development: The Poster Session', The 2007 ELTC (Teaching) Conference, Venice (Padua), Italy.
- Stegemann, N., Denize, S. and Miller, K. (2007), 'Measuring consumers'attitudes to luxury', The La Londe Conference - 34th International Research Conference in Marketing, La Londe les Maures - France.
- Stegemann, N. (2007), 'Flying High - Building Relationships in the Airline Industry', The 2007 EABR (Business) Conference, Venice (Padua), Italy.
- Sutton-Brady, C., Stegemann, N. and Thompson, B. (2006), 'Business Relationships within the Visual Arts Industry - An Elementary Cross-Cultural Comparison', 22nd Annual IMP Conference Milan 2006, Milan, Italy.
- Thompson, B., Stegemann, N. and Sutton-Brady, C. (2006), 'Sponsorship as a Business Exchange: An application of Relationships and Networks in the Performing Arts', 22nd Annual IMP Conference Milan 2006, Milan, Italy.
- Stegemann, N. (2006), 'Perceptions of Luxury Brands in Australia', European Applied Business Research Conference, Florence, Italy 2006, Florence, Italy.
- Gottwein, A. and Stegemann, N. (2006), 'Fast Food Companies' Challenge to Achieve a Competitive Advantage', European Applied Business Research Conference, Florence, Italy, Florence, Italy.
- Cassidy, G. and Stegemann, N. (2006), 'Competitive International Marketing Strategies in the Music Industry - An Australian Perspective', European Applied Business Research Conference, Florence, Italy, Florence, Italy.
- Sutton-Brady, C. and Stegemann, N. (2005), 'The Art of Relationships', 21st Annual IMP Conference, Rotterdam, Netherlands.
- Stegemann, N. (2005), 'Brand Equity: The Unique Challenge for Luxury Brands', European Applied Business Research Conference, Santorini, Greece.
- Stegemann, N. and Thompson, B. (2005), 'Maximising Brand Equity In the Visual Arts: The Arts Marketing Challenge', European Applied Business Research Conference, Santorini, Greece.
- Sutton-Brady, C. and Stegemann, N. (2005), 'Colourful Assessment: The Use of Visual Aids in Examinations', European Applied Business Research Conference, Santorini, Greece.
- Thompson, B. and Stegemann, N. (2005), 'Brand Equity and the Cultural Event: The Amalgamation of Multiple Brands for a Unified Marketing Communications Performance', 8th International Conference on Arts & Cultural Management, Montreal.
- Thompson, B. and Stegemann, N. (2005), 'Brand Equity and the Cultural Institution: Examined in the Context of the visual and Performing Arts', Proceedings of the 2th Australiasian Nonprofit and Social Marketing Conference, Deakin University Melbourne, Australia.
- Stegemann, N. (2004), 'The two Sides of Brand Equity and the Impact of Brand Extensions', European Applied Research Conference, Edinburgh Scotland.
- Stegemann, N. and Sutton-Brady, C. (2004), 'Networks, alliances and loyalty programs in Australia: Power not passion drives the affair', 20th Annual IMP Conference Copenhagen 2004, Copenhagen, Denmark.
- Sutton-Brady, C. and Stegemann, N. (2003), 'Loyalty Programs in Australia: The Affair Continues', The 19th Annual IMP Conference, Lugano.
Previous Projects
| Title: | Feasibility study of research methods to capture lifestyle choices among young people |
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| Funder: |
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| Western Researchers: | Ann Dadich, Daniela Spanjaard, Francine Garlin and Nicole Stegemann |
| Years: | 2013-10-10 - 2016-07-18 |
| ID: | P00021694 |
| Title: | Planning and Evaluating a Youth Skin Cancer Prevention Strategy - Phase One |
| Funder: |
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| Western Researchers: | Daniela Spanjaard, Ann Dadich, Francine Garlin and Nicole Stegemann |
| Years: | 2012-05-01 - 2013-06-30 |
| ID: | P00021028 |
Supervision
Doctor Stegemann is available to be a principal supervisor for doctoral projects
Current Supervision
| Thesis Title: | Conceptualising Holistic Experiential Branding as Critical Strategic Resource for Building Corporate Brand Equity |
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| Field of Research: |