Doctor Jess Richards

Doctor Jess Richards

Academic Course Advisor, Online Undergraduate and Masters Qualifying Program,
Hospitality, Marketing & Sport

Hospitality, Marketing & Sport


Jessica is currently a lecturer in Sport Management in the School of Business at Western Sydney University. She is also the Academic Course Advisor the Masters Qualifying Program (MQP). Her research and teaching interests broadly focus on the sociology of sport and sport business management with a particular emphasis on sport fandom and stadium geography. Jessica spent three years collecting qualitative research data for her thesis on football fandom and match-day practices of Everton FC fans for her PhD. Her thesis was awarded by the University of Sydney on May 4th 2017.

Jessica has both lectured and coordinated units in the field of sport sociology, sport management and the business industry. She has won numerous teaching awards, secured additional funding for research, and has published numerous articles on sports fandom, gender and research ethics. She is a reviewer for journals in the field of sports, sports management and social research. 

This information has been contributed by Doctor Richards.


  • PhD University of Sydney
  • BA(Hons) University of Sydney

Professional Memberships

  • The Australian Sociological Association (2012 - 2021)


  • Excellence in Teaching Award 2018-10-04
  • Deans Citation for Excellence in Teaching Tutorials 2016-09-01
  • Australian Post-Graduate Award 2012-03-01
  • Golden Key Society Award 2010-11-01
  • Researcher Development ECR Fellowship 2020-10-16


  • Sports Management
  • Sports Marketing
  • Sports Sociology
  • Stadium and Fan Experience

Organisational Unit (School / Division)

  • Hospitality, Marketing & Sport
  • Hospitality, Marketing & Sport


  • School of Business Research Committee
  • The Australian Sociological Association Sport Thematic Group
  • Western Sydney Academy of Sport


Phone: (02) 9685 9294
Location: 1.8.1

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Previous Teaching Areas

  • 200580 Sport Management Applied Project, 2019
  • 200996 Sport Entertainment, 2019
  • 200997 Developing Sport Professionals, 2019
  • 200999 Sport and Society, 2019
  • 201001 Our Sporting Future, 2019


Chapters in Books

  • Parry, K., George, E., Richards, J. and Stevens, A. (2020), 'Watching football as medicine : promoting health at the football stadium', Football as Medicine: Prescribing Football For Global Health Promotion, Routledge 9780367248888.
  • Parry, K., Richards, J. and McAuliffe, C. (2020), 'Real-time, real world learning : capitalising on mobile technology', Applied Pedagogies for Higher Education: Real World Learning and Innovation Across the Curriculum, Palgrave Macmillan 9783030469504.
  • Richards, J. (2013), ''Oh the places you'll go' : a comparative study of sports spectatorship in England and Australia', Football and Communities Across Codes, Inter-Disciplinary Press 9781848882416.

Journal Articles

  • Richards, J. and Parry, K. (2020), 'Beers and blurred boundaries : the spatial and gendered organisation of pre-match venues for English football fans', International Review for the Sociology of Sport, vol 55, no 6 , pp 647 - 663.
  • Richards, J., Parry, K. and Gill, F. (2020), '[In Press] "The guys love it when chicks ask for help" : an exploration of female rugby league fans', Sport in Society, .
  • Richards, J., O'Shea, M., Spanjaard, D. and Garlin, F. (2020), '[In Press] 'You can rent it for a while, but it is our house' : sports fans' experience of returning 'home' to a new multipurpose stadium', International Review for the Sociology of Sport, .
  • Richards, J. (2019), 'Passing and moving : negotiating fieldwork roles in football fandom research', Journal of Organizational Ethnography, vol 8, no 2 , pp 146 - 158.
  • Richards, J. (2015), ''Which player do you fancy then?' : locating the female ethnographer in the field of the sociology of sport', Soccer and Society, vol 16, no 2-3 , pp 393 - 404.
  • Hamilton, R. and Richards, J. (2010), 'Odds and evens : two studies in historiography', Teaching History, vol 44, no 1 , pp 11 - 15.

Conference Papers

  • Richards, J., O'Shea, M., Garlin, F., Spanjaard, D. and Hall, T. (2019), 'Kicking goals for Western Sydney : fan engagement and experience at Bankwest Stadium', Sport Management Association of Australia and New Zealand. Conference, Christchurch, N.Z..
  • Parry, K., Khan, A. and Richards, J. (2018), 'Paying the price : ticket purchasing at sports events', Sport Management Association of Australia and New Zealand. Conference, Adelaide, S.A..

Other Publications

  • 2020, 'From Barriers to Benefits: Investment in Women's Sport', Report
  • 2020, 'Game On: LGBT+ Inclusion in Australian Tennis', Report
  • 2019, 'Back to #PARRAdise: Preliminary Match-day Insights from Bankwest Stadium', Report
  • 2019, 'Back to #PARRAdise: Match-day Insights from Bankwest Stadium', Report
  • 2018, '#smashemsixers: A Report on the Matchday Presentation of Sydney Sixers Women's Big Bash League Games', Report
  • 2018, 'Multicultural Settlement Program Evaluation', Report

Current Projects

Title: Kicking Goals for Western Sydney: Fan Engagement and Experience at Bankwest Stadium
  • Parramatta National Rugby League Club Limited
Western Researchers: Jess Richards, Tim Hall, Dr Michelle O'Shea, Francine Garlin and Daniela Spanjaard
Years: 2019-06-20 - 2022-12-31
ID: P00025932
Title: Active Rugby Hubs: Evaluating the impact of an Australian Rugby program
  • Rugby Australia Ltd
Western Researchers: Emma George and Jess Richards
Years: 2020-08-17 - 2022-01-31
ID: P00026752

Previous Projects

Title: LGBT inclusion in Australian Tennis
  • Tennis Australia Ltd
Western Researchers: Ryan Storr and Jess Richards
Years: 2019-06-25 - 2020-07-25
ID: P00025951
Title: Evaluation of Football Federation of Australia Multicultural Settlement Program
  • Football Federation Australia Limited
Western Researchers: Keith Parry and Jess Richards
Years: 2018-03-14 - 2019-03-29
ID: P00024985


Current Supervision

Thesis Title: A content analysis of Twitter attitudes on women's Australian and North American sports
Field of Research: Gender Specific Studies


Title: That's My Team: The Science of Fan Zones
Description: Interviewed for Canvas8
Title: Sport isn't just about the players. Coronavirus has thrown out fans' seasons too
Description: Interviewed for ABC News
Title: What happens when we can't get our fix of sport?
Description: Interviewed for Sydney Morning Herald
Title: Stadiums are emptying out globally. So why have Australian sports been so slow to act?
Description: Article in The Conversation
Title: Aussie, Aussie, Aussie, Oi,Oi,Oi: Why Do We Love Sport So Much?
Description: Scone Literary Festival
Title: Why are we so sport mad?
Description: Radio Interview
Title: Streaming in your loungeroom or live at the game? How do you watch live sport
Description: Radio Interview
Title: Graduate Beware Do Not Fall For That Unpaid Internship
Description: Article in The Conversation
Title: Moving the A-League to the winter would improve the play, but will it attract the fans?
Description: Article in The Conversation
Title: The changing face of the Parramatta Eels fan base
Description: Quoted in Sydney Morning Herald
Title: INSIDE (Episode 9) by Ben Taylor
Description: Podcast
Title: Rugby league may finally have reached its tipping point on player behaviour and violence
Description: Article in The Conversation
Title: Demolition of Allianz Stadium Green Light
Description: Radio Interview
Title: Australians love their sport, but investing in new venues is another matter
Description: Article in The Conversation
Title: Note to governments: sports stadiums should benefit everyone, not just fans
Description: Article in The Conversation
Title: The AFLW found instant success, but challenges remain for its long-term sustainability
Description: Article in The Conversation

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