Professor Suzan Burton

Professor Suzan Burton

Professor of Marketing,
Hospitality, Marketing & Sport

Biography

 

Professor Burton is a joint author of Australia’s leading Marketing textbook (Kotler, Burton, Deans, Brown and Armstrong) and the author of over 100 refereed publications. Her research is focused on consumer choice, and in particular how marketing strategies influence smoking and the success of quit attempts, and the implications for health policy. Her research has been recognised by funding from the Australian Research Council and by nine awards from conferences and journals. She has also been won an award as ANZMAC Distinguished Marketing Educator of the Year.

This information has been contributed by Professor Burton.

Qualifications

  • PhD University of New South Wales
  • MBA University of New South Wales
  • BA (French) University of New England

Organisational Unit (School / Division)

  • Hospitality, Marketing & Sport

Contact

Email: S.Burton@westernsydney.edu.au
Phone: (02) 9685 9824
Mobile:
Location: 1.8

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Publications

Books

  • Kotler, P., Brown, L., Burton, S., Deans, K. and Armstrong, G. (2010), 'Marketing (8th Edition)', : Pearson Prentice Hall .
  • Kotler, P., Keller, K. and Burton, S. (2009), 'Marketing Management (1st Edition)', : Pearson Prentice Hall .
  • Kotler, P., Brown, L., Adam, S., Burton, S. and Armstrong, G. (2007), 'Marketing (7th edition)', : Pearson Prentice Hall .
  • Burton, S. and Steane, P. (2004), 'Surviving Your Thesis', : Routledge 9780203299975.

Chapters in Books

  • Cull, M., Burton, S. and Lam, R. (2021), 'Ethics in financial products marketing', The Sage Handbook of Marketing Ethics, SAGE Publications 9781529709292.
  • Khan, A. and Burton, S. (2016), 'Sponsorship-linked attitudes of employees of sponsoring firms : SMEs versus large organisations', Making a Difference Through Marketing: A Quest for Diverse Perspectives, Springer 9789811004629.
  • Burton, S. and Spanjaard, D. (2016), 'Trying to lose weight in an 'obesogenic' environment : strategies, temptations and implications', A Stakeholder Approach to Managing Food: Local, National, and Global Issues, Routledge 9781472456052.
  • Soboleva, A., Burton, S. and Khan, A. (2015), 'Marketing with Twitter : challenges and opportunities', Maximizing Commerce and Marketing Strategies through Micro-Blogging, Business Science Reference 9781466684089.
  • Burton, S. (2006), 'Building a Brand', Principles in Marketing, Prentice Hall .
  • Burton, S. (2006), 'Winning and keeping a B2B contract', Principles in Marketing, Prentice Hall .
  • Burton, S. (2004), 'Quantitative research and analysis', Surviving Your Thesis, Routledge 9780203299975.
  • Burton, S. and Steane, P. (2004), 'Choosing and working with a supervisor', Surviving Your Thesis, Routledge 9780203299975.
  • Burton, S. and Steane, P. (2004), 'Common problems and potential solutions', Surviving Your Thesis, Routledge 9780203299975.
  • Steane, P. and Burton, S. (2004), 'Writing the thesis', Surviving Your Thesis, Routledge 9780203299975.
  • Jebb, B., Thornton, K. and Burton, S. (2004), 'Privacy and Email and Internet Use', Australian Master Human Resources Guide 2004/5 (3rd ed), CCH Australia .
  • Burton, S. and Nexbit, P. (2003), 'E-mail and Internet use in organisations', The CCH Australian Master Human Resources Guide 2003 (second edition), CCH .
  • Burton, S. and Nexbit, P. (2001), 'E-mail and Internet use in organisations', The CCH Australian Master Human Resources Guide 2002 (first edition), CCH .

Journal Articles

  • Skinner, A., Walker, P., Atkinson, J., Whitehead, R., Roselli, T., West, M., Bright, M., Heffernan, M., McDonnell, G., Veerman, L., Prodan, A., Thomas, D. and Burton, S. (2021), 'Policy options for endgame planning in tobacco control : a simulation modelling study', Tobacco Control, vol 30, no 1 , pp 77 - 83.
  • Burton, S., Phillips, F., Watts, C., Kennington, K., Scollo, M., Lindorff, K. and Egger, S. (2021), 'Who sells tobacco, who stops? : a comparison across different tobacco retailing schemes', Tobacco Control, vol 30, no 4 , pp 392 - 398.
  • Watts, C., Burton, S. and Freeman, B. (2021), ''The last line of marketing' : covert tobacco marketing tactics as revealed by former tobacco industry employees', Global Public Health, vol 16, no 7 , pp 1000 - 1013.
  • Watts, C., Burton, S., Phillips, F., Kennington, K., Scollo, M., Lindorff, K. and Egger, S. (2020), 'Understanding why some Australian retailers have stopped selling tobacco, some might and some are unlikely', Tobacco Control, vol 29, no 1 , pp 63 - 70.
  • Watts, C., Burton, S., Freeman, B., Phillips, F., Kennington, K., Scollo, M., Lindorff, K. and Egger, S. (2020), ''Friends with benefits' : how tobacco companies influence sales through the provision of incentives and benefits to retailers', Tobacco Control, vol 29, no 1 , pp 119 - 123.
  • Watts, C., Dessaix, A., Brooks, A., Burton, S. and Freeman, B. (2020), 'Accessing the most lethal product on the market : community perceptions of tobacco accessibility in NSW, Australia', Public Health Research and Practice, vol 30, no 3 , pp 1 - 4.
  • Egger, S., Burton, S., Ireland, R. and Walsberger, S. (2019), 'Observed retail price of Australia's market-leading cigarette brand before and up to 3 years after the implementation of plain packaging', Tobacco Control, vol 28, no e2 , pp 86 - 91.
  • Burton, S., Ludbrooke, M., Williams, K., Walsberger, S. and Egger, S. (2018), 'To sell or not to sell : cigarette sales in alcohol-licenced premises', Tobacco Control, vol 27, no 6 , pp 614 - 621.
  • Freeman, B. and Burton, S. (2018), 'Tobacco retail density : still the new frontier in tobacco control', Medical Journal of Australia, vol 208, no 5 , pp 203 - 204.
  • Burton, S., Walsberger, S. and Williams, K. (2018), 'Slapped with a fine or a slap on the wrist? : enforcing tobacco licensing legislation', Tobacco Control, vol 27, no e1 , pp 83 - 84.
  • Burton, S., Dadich, A. and Soboleva, A. (2018), 'Promotion of JUUL on Twitter', Journal of Adolescent Health, vol 63, no 5 , pp 525 - 526.
  • Feletto, E., Burton, S., Williams, K., Fry, R., Sutton, C., Bagus, L. and Egger, S. (2017), 'Who stops selling? : a systematic analysis of ex-tobacco retailers', Tobacco Control, vol 26, no 2 , pp 164 - 168.
  • Fry, R., Burton, S., Williams, K., Walsberger, S., Tang, A., Chapman, K. and Egger, S. (2017), 'Retailer licensing and tobacco display compliance : are some retailers more likely to flout regulations?', Tobacco Control, vol 26, no 2 , pp 181 - 187.
  • Burton, S., Soboleva, A., Daellenbach, K., Basil, D., Beckman, T. and Deshpande, S. (2017), 'Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships', Journal of Brand Management, vol 24, no 4 , pp 322 - 333.
  • Soboleva, A., Burton, S., Mallik, G. and Khan, A. (2017), ''Retweet for a Chance to...' : an analysis of what triggers consumers to engage in seeded eWOM on Twitter', Journal of Marketing Management, vol 33, no 13 , pp 1120 - 1148.
  • Soboleva, A., Burton, S., Daellenbach, K. and Basil, D. (2017), 'Tweets for tots : using Twitter to promote a charity and its supporters', Journal of Consumer Marketing, vol 34, no 6 , pp 515 - 523.
  • Burton, S., Soboleva, A. and Khan, A. (2015), 'Smoke spots : promoting smoking with social media', Tobacco Control, .
  • Burton, S., Hoek, J., Nesbit, P. and Khan, A. (2015), '"Smoking is bad, it's not cool ... yet I'm still doing it" : cues for tobacco consumption in a 'dark' market', Journal of Business Research, vol 68, no 10 , pp 2067 - 2074.
  • Burton, S. and Nesbit, P. (2015), 'Capturing experiences as they happen : diary data collection for social marketing', Journal of Social Marketing, vol 5, no 4 , pp 307 - 323.
  • Burton, S., Williams, K., Fry, R., Chapman, K., Soulos, G., Tang, A., Walsberger, S. and Egger, S. (2014), 'Marketing cigarettes when all else is unavailable : evidence of discounting in price-sensitive neighbourhoods', Tobacco Control, .
  • Burton, S., Nesbit, P. and Khan, A. (2014), 'Tobacco retailing : the new frontier of tobacco control?', Australasian Epidemiologist, vol 21, no 2 , pp 28 - 30.
  • Burton, S., Dadich, A. and Soboleva, A. (2013), 'Competing voices : marketing and counter-marketing alcohol on Twitter', Journal of Nonprofit & Public Sector Marketing, vol 25, no 2 , pp 186 - 209.
  • Burton, S., Spanjaard, D. and Hoek, J. (2013), 'An investigation of tobacco retail outlets as a cue for smoking', Australasian Journal of Marketing, vol 21, no 4 , pp 234 - 239.
  • Burton, S. (2013), 'Does demand for cigarettes create supply, or does supply create demand? : and what should we do about it?', The EBE Journal, vol 2013, no 2 , pp 38 - 41.
  • Dadich, A., Burton, S. and Soboleva, A. (2013), 'Promotion of alcohol on Twitter', Medical Journal of Australia, vol 199, no 5 , pp 327 - 329.
  • Burton, S., Clark, L. and Jackson, K. (2012), 'The association between seeing retail displays of tobacco and tobacco smoking and purchase : findings from a diary-style survey', Addiction, vol 107, no 1 , pp 169 - 175.
  • Baumann, C., Elliott, G. and Burton, S. (2012), 'Modeling customer satisfaction and loyalty : survey data versus data mining', Journal of Services Marketing, vol 26, no 3 , pp 148 - 157.
  • Boisvert, J. and Burton, S. (2011), 'Towards a better understanding of factors affecting transfer of brand associations', Journal of Consumer Marketing, vol 28, no 1 , pp 57 - 66.
  • Burton, S., Clark, L., Heuler, S., Bollerup, J. and Jackson, K. (2011), 'Retail tobacco distribution in Australia: Evidence for policy development', Australasian Marketing Journal, vol 19, no 3 , pp 168 - 173.
  • Burton, S. and Soboleva, A. (2011), 'Interactive or reactive? Marketing with Twitter', Journal of Consumer Marketing, vol 28, no 7 , pp 491 - 499.
  • Lam, R., Burton, S. and Lo, H. (2009), 'Customer tradeoffs between key determinants of SME Banking Loyalty', International Journal of Bank Marketing, vol 27, no 6 , pp 428 - 445.
  • Boisvert, J. and Burton, S. (2009), 'The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations', International Journal of Business Excellence, vol 2, no 3-4 , pp 46 - 359.
  • Fong, J. and Burton, S. (2008), 'A Cross-Cultural Comparison of Electronic Word-of-Mouth and Country of Origin Effects', Journal of Business Research, vol 61, no 3 , pp 233 - 242.
  • Burton, S. and Nesbit, P. (2008), 'An analysis of student choice of teaching format', Journal of Management and Organizations, vol 14, no 1 , pp 4 - 19.
  • Baumann, C., Burton, S., Elliott, G. and Kehr, H. (2007), 'Prediction of attitude and behavioural intentions in retail banking', International Journal of Bank Marketing, vol 25, no 2 , pp 102 - 116.
  • Baumann, C., Burton, S. and Elliott, G. (2007), 'Predicting consumer behavior in retail banking', Journal of Business and Management, vol 13, no 1 , pp 79 - 98.
  • Baumann, C., Elliott, G. and Burton, S. (2007), 'Share of Wallet in Australian Retail Banking: Implications for Practice and Research', Journal of Financial Transformation, , pp 32 - 38.
  • Nesbit, P. and Burton, S. (2007), 'Technology in the hands of managers: email use by Australian and Hong Kong managers', Contemporary Management Research, vol 3, no 3 , pp 197 - 211.
  • Nesbit, P. and Burton, S. (2006), 'Student justice perceptions following assignment feedback', Assessment and Evaluation in Higher Education, vol 31, no 6 , pp 655 - 670.
  • Fong, J. and Burton, S. (2006), 'Online Word-of-Mouth: A comparison of American and Chinese discussion boards', Asia Pacific Journal of Marketing and Logistics, vol 18, no 2 , pp 146 - 156.
  • Fong, J. and Burton, S. (2006), 'Electronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards', Journal of Interactive Advertising, vol 6, no 2 , pp 61 - 70.
  • Lam, R. and Burton, S. (2006), 'SME banking loyalty (and disloyalty): a qualitative study in Hong Kong', International Journal of Bank Marketing, vol 24, no 1 , pp 37 - 52.
  • Burton, S. and Freeman, J. (2005), 'Marketing the dietetics profession: a professional and social imperative', Nutrition and Dietetics, vol 65, no 4 , pp 158 - 160.
  • Burton, S. (2005), 'Editorial : online retailing; enthusiasm, disappointment and increasing knowledge', International Journal of Internet Marketing and Advertising, vol 2, no 3 , pp 163 - 167.
  • Baumann, C., Burton, S. and Elliott, G. (2005), 'Determinants of customer loyalty and share of wallet in retail banking', Journal of Financial Services Marketing, vol 9, no 3 , pp 231 - 248.
  • Lam, R. and Burton, S. (2005), 'Bank selection and share of wallet among SMEs : apparent differences between Hong Kong and Australia', Journal of Financial Services Marketing, vol 9, no 3 , pp 204 - 213.
  • Burton, S., Sheather, S. and Roberts, J. (2003), 'Reality or perception? : the effect of actual and perceived performance on satisfaction and behavioral intention', Journal of Service Research, vol 5, no 4 , pp 292 - 302.
  • Burton, S. (2003), 'Not another stats course! - A problem based Quantitative Methods course for (reluctant) doctoral students', Decision Sciences Journal of Innovative Education, vol 1, no 1 , pp 151 - 154.
  • Burton, S. (2002), 'Where are all the shoppers? E-tailing lessons for the Asia Pacific', Quarterly Journal of Electronic Commerce, vol 3, no 4 , pp 331 - 342.

Conference Papers

  • Khan, A., Soboleva, A. and Burton, S. (2014), 'Promotion of smoking through social media : implications for social marketing', International Social Marketing Conference, Melbourne, Vic..
  • Soboleva, A., Burton, S. and Khan, A. (2013), 'Consumer engagement with brand tweets : measuring Twitter effectiveness', Australian and New Zealand Marketing Academy Conference, Adelaide, S. Aust..
  • Burton, S., Spanjaard, D. and Hoek, J. (2012), 'An investigation of the impact of retail distribution on tobacco purchase and smoking', Australian & New Zealand Marketing Academy Conference, Adeliade, S.A..
  • Dadich, A., Burton, S. and Soboleva, A. (2011), 'Intoxicated on Twitter: The role of social media in the marketing of alcohol', 25th ANZAM (Australian and New Zealand Academy of Management) Conference, Wellington, NZ.
  • Soboleva, A. and Burton, S. (2010), 'What are they tweeting and why?: Corporate Twitter use in Australia and the USA', ANZMAC 2010, Christchurch.
  • Heuler, S., Burton, S. and Clark, L. (2009), 'Retail tobacco outlets: Variation by usage segment', Australia and New Zealand Marketing Academy Conference (ANZMAC), Melbourne.
  • Burton, S., Clark, L. and Heuler, S. (2009), 'Retail distribution and display: Tobacco consumption and purchase by smokers and attempting quitters', Oceania Tobacco Control Conference, Darwin.
  • Burton, S., Clark, L. and Heuler, S. (2009), 'Associations between social and environmental factors and smoking incidence', European Marketing Academy Conference (EMAC), Nantes.
  • Boisvert, J. and Burton, S. (2008), 'Reciprocal transfer of brand associations from a new extension to the parent brand: the impact of perceived innovativeness, branding strategy and parent brand salience', European Marketing Academy Conference (EMAC), London.
  • Clark, L., Burton, S. and Bollerup, J. (2008), 'Environmental influences on tobacco consumption by smokers intending to quit', International not for Profit and Social Marketing Conference, Wollongong.
  • Clark, L., Burton, S. and Bollerup, J. (2008), 'Tobacco purchase and consumption by smokers intending to quit', Academy of Marketing Science Annual Conference, Vancouver BC.
  • Baumann, C., Burton, S. and Elliott, G. (2008), 'The non-linear relationship between customer satisfaction and customer loyalty in retail banking', Western Decision Sciences Institute (WDSI) 36th Annual meeting., Vancouver, Canada.
  • Burton, S. and Nesbit, P. (2008), 'It's not as bad they thought: Student preferences for teaching format across subjects and over time', The Quantitative Analysis of Teaching and Learning in Higher Education in Business Economics and Commerce, University of Melbourne, University of Melbourne.
  • Boisvert, J. and Burton, S. (2007), 'What affects transfer of brand Associations from a Parent Brand and Vertical Line Extensions?', European Marketing Academy Conference (EMAC), May 2007, .
  • Lam, R., Burton, S. and Lo, H. (2007), 'Trade-offs in cognitive and affective components of business customer loyalty', ANZMAC conference, Brisbane.
  • Boisvert, J. and Burton, S. (2007), 'Transfer of Brand Associations between a Parent Brand and Vertical Extensions: the Impact of Branding Strategy, Innovativeness and Parent Brand Salience', ANZMAC conference, Brisbane.
  • Fong, J. and Burton, S. (2007), 'Country of Origin Effects Online: A Cross-Cultural Study', Western Decision Sciences International, April 2007, Denver.
  • Burton, S. and Quick, M. (2006), 'What Predicts Repurchase? A Longitudinal Study of Attitude, Intentions and Repurchase', Western Decision Sciences Institute (WDSI) 35th Annual meeting, Waikoloa, Hawaii.
  • Baumann, C., Burton, S. and Elliott, G. (2006), 'Share of Wallet in Retail Banking and its Prediction', 48th Annual Meeting of the Academy of International Business - From the Silk Road to Global Networks: Harnessing the Power of People, .
  • Burton, S. (2006), 'Beyond Choice: Consumer Nonchoice and Nonpurchase', Academy of World Business, Marketing and Management Development Conference, Paris.
  • Lam, R. and Burton, S. (2006), 'Customer Loyalty in SME Banking: A Choice Modelling Approach', UK Academy of Marketing, Middlesex University, London.
  • Baumann, C., Burton, S. and Elliott, G. (2006), 'Share of Wallet in Terms of Deposits in Retail Banking', UK Academy of Marketing, Middlesex University, London.
  • Fong, J. and Burton, S. (2006), 'A Cross-cultural Study of eWOM: Stated and Revealed Behaviour on American and China Based Discussion Boards', 2006 Academy of Marketing Science Korean Academy of Marketing Science. Cultural Perspectives in Marketing Conference, .
  • Fong, J. and Burton, S. (2006), 'A Longitudinal Study of Electronic Country of Origin Effects (eCOO)', ANZMAC Australian & New Zealand Marketing Academy Conference 2006, Brisbane.
  • Boisvert, J. and Burton, S. (2006), 'Transfer of Brand Association between a Parent Brand and Vertical Extensions: the Impact of Branding Strategy, Innovativeness and Parent Brand Salience', ANZMAC Australian & New Zealand Marketing Academy Conference 2006, Brisbane.
  • Lam, R., Lo, H. and Burton, S. (2006), 'Trade-offs in Cognitive and Affective Components of Business Customer Loyalty', ANZMAC Australian & New Zealand Marketing Academy Conference 2006, Brisbane.
  • Burton, S., Clark, L., Elliott, G. and Siciliano, F. (2005), 'The Impact of Retail Distribution on Tobacco Consumption: Research Agenda', Australian and New Zealand Marketing Academy (ANZMAC) 2005 Conference, Fremantle WA.
  • Fong, J. and Burton, S. (2005), 'Peer-to-Peer Recommendations: A Comparison of US and China based Websites', Western Decision Sciences Conference, Vancouver.
  • Baumann, C., Burton, S. and Elliott, G. (2005), 'Predicting actual consumer behaviour in retail banking', Western Decision Sciences Conference, Vancouver.
  • Burton, S. (2005), 'Why do they not buy? Consumer reports of Nonchoice and Nonpurchase', AMS Retailing Conference, Reims.
  • Baumann, C., Burton, S., Elliott, G. and Kehr, H. (2005), 'Prediction of overall satisfaction, affective attitude and future behavioural intentions using SERVQUAL - An empirical study of Australian retail banking', AMS Retailing Conference,, Reims.
  • Burton, S. and Nesbit, P. (2005), 'Intensive teaching re-examined', International Decision Sciences Conference, Barcelona.
  • Burton, S. (2004), 'In Search of the Lost Sale: Consumer reports of Nonpurchase', 33rd EMAC Conference, Murcia, Spain.
  • Baumann, C., Burton, S. and Elliott, G. (2004), 'Determinants of Customer Loyalty and Share of Wallet in Retail Banking', Emerging Financial Markets & Services Asia-Pacific Conference, Sydney.
  • Baumann, C., Burton, S. and Elliott, G. (2004), 'Predicting Share of Wallet in Australian Retail Banking', 9th Asia-Pacific decision sciences institute conference (APDSI 2004), .
  • Burton, S. (2004), 'Online Marketing: Enthusiasm and Disappointment: A Systematic Review of the Literature', DSI, Boston.
  • Baumann, C., Elliott, G. and Burton, S. (2004), 'Share of Wallet in Australian Retail Banking: Implications for Practice and Research', ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference, Wellington NZ.
  • Lam, R. and Burton, S. (2004), 'Bank Selection and Share-Of-Wallet among SMEs: Apparent Differences between Hong Kong and Australia', Emerging Financial Markets & Services Asia-Pacific Conference, Sydney.
  • Burton, S. (2003), 'In search of the lost sale: An analysis of non-purchase', Western Decision Science Institute conference, .
  • Burton, S. and Nesbit, P. (2003), 'How managers use E-Mail: A study of Australian and Hong Kong Managers', World Congress on Electronic Business, January, .
  • Burton, S. (2003), 'Satisfaction and Repurchase: Improving Model Fit and Prediction', AMA Servsig Services Research Conference. Popping Corks on New Service Paradigms, Reims.
  • Burton, S. and Nesbit, P. (2003), 'Understanding the Student as Customer: An Analysis of Student Choice of Teaching Format', APDSI International Conference, Shanghai.
  • Baumann, C., Burton, S. and Elliott, G. (2003), 'Attitudes, Intentions and Loyalty in Australian Retail Banking - An Empirical Study', ANZMAC 2003 Conference, Adelaide.
  • Lam, R. and Burton, S. (2003), 'Banking Loyalty by SME Customers: A Qualitative Study of the Hong Kong Market', ANZMAC 2003 Conference, Adelaide.
  • Lam, R. and Burton, S. (2002), 'Banking loyalty by SME businesses: A Study of the Hong Kong Market', Australia and New Zealand Marketing Academy Conference - December, .
  • Burton, S. and Lee, G. (2002), 'The view from both sides of the fence: feedback about, and by, salespeople', Western Decision Science Institute conference (April), .
  • Burton, S. and Nesbit, P. (2002), 'An analysis of student and faculty attitudes to intensive teaching', Celebrating Teaching at Macquarie Conference (November), .
  • Nesbit, P. and Burton, S. (2002), 'Student perceptions following assessment: An investigation of the effort-reward relationship and its impact on cognitions', Celebrating Teaching at Macquarie Conference (November), .
  • Burton, S. (2002), 'Attribution effects in satisfaction judgments', Series of the 2001 ServSIG Services research Conference: New Horizons in Services Marketing, 2001, (AMA Services Marketing Special Interest Group Conference), .
  • Burton, S. (2001), 'E-tailing: Where are all the shoppers? Lessons for the Asia-Pacific', First International Conference on Electronic Business, Chinese University of Hong Kong.
  • Burton, S. and Nesbit, P. (2001), 'Managerial use of e-mail and implications for policy: A cross cultural comparison', Decision Sciences Institute Conference, .
  • Nesbit, P. and Burton, S. (2001), 'Policing electronic mail use in organizations: a cross-cultural comparison', 9th Annual International employment Relations Association Conference and Symposium, IERA, UTS, Sydney.
  • Quick, M. and Burton, S. (2001), 'Satisfied or loyal? Determinants of repurchase in a high involvement category', Thirtieth Annual Meeting of the Western Decision Sciences Institute, .

Other Publications

  • 2016, 'Tobacco Retailing in Alcohol Licensed Outlets in NSW: Who Sells, and Why', Report
  • 2012, 'An Investigation of the Impact of Retail Distribution on Tobacco Purchase and Smoking, and on High-kilojoule Food Purchases', Report
  • 2011, 'NSW Healthy Children Initiative: Social Marketing to Young People: Deliverable: Recommendations Report for Phase 2 and Phase 3', Report

Previous Projects

Title: Tobacco Retailing in Australia and NSW
Funder:
  • The Cancer Council NSW
Western Researchers: Suzan Burton
Years: 2018-06-26 - 2019-06-30
ID: P00025142
Title: Tobacco Retailing in Australia
Funder:
  • Cancer Council Western Australia (inc)
Western Researchers: Suzan Burton
Years: 2018-04-01 - 2019-05-06
ID: P00025008
Title: Media Discourse on E-Cigarettes
Funder:
  • National Heart Foundation of Australia (non ACRG)
Western Researchers: Suzan Burton, Ann Dadich, Francine Garlin and Alena Soboleva
Years: 2019-09-16 - 2019-12-16
ID: P00026091
Title: Tobacco retailing in NSW pubs and clubs
Funder:
  • The Cancer Council NSW
Western Researchers: Suzan Burton
Years: 2016-03-22 - 2017-02-28
ID: P00023200
Title: The Marketing and Sale of E-Cigarettes
Funder:
  • Heart Foundation of Australia (NSW Division)
Western Researchers: Suzan Burton, Ann Dadich and Alena Soboleva
Years: 2018-08-01 - 2019-12-30
ID: P00025213
Title: NSW Healthy Children Initiative: Social Marketing to Young People - Implementation of Phase 1
Funder:
  • Health Administration Corporation
Western Researchers: Philippa Collin, Suzan Burton, Kathy Tannous and Ann Dadich
Years: 2011-10-10 - 2012-02-27
ID: P00020483
Title: An investigation of the impact of retail distribution on tobacco purchase and smoking, and on high-kilojoule food purchases
Funder:
  • The Cancer Council NSW
Western Researchers: Suzan Burton and Daniela Spanjaard
Years: 2011-06-27 - 2017-12-30
ID: P00020372

Supervision

Professor Burton is available to be a principal supervisor for doctoral projects

Current Supervision

Thesis Title: Exploring Variables that Influence Online Participation and Customer Engagement
Field of Research:

Western Sydney University

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