Associate Professor Felicitas Evangelista

Associate Professor Felicitas Evangelista

Associate Professor,
Hospitality, Marketing & Sport

Biography

Dr Felicitas Evangelista is Associate Professor of Marketing and International Business. Her areas of specialisation include quantitative research methods, services marketing and international business. She has taught in both mainstream university and executive training programs in Australia and overseas including China, Finland, Hong Kong, Macau, the Philippines and Vietnam. She is a member of the editorial board of International Marketing Review (ABDC- A Journal) and peer reviewer for the Excellence in Research for Australia (ERA) initiative. She has served as an external assessor of competitive research grants for the Australian Research Council (ARC) and the Hong Kong Research Grants Council. Her recent industry and government engagement partners include Coca Cola Australia, Cumberland Council, Australia-ASEAN Council and Australia-India Council.  

  

This information has been contributed by Associate Professor Evangelista.

Qualifications

  • PhD University of the Phillipines
  • MBA University of Hawaii

Organisational Unit (School / Division)

  • Hospitality, Marketing & Sport

Contact

Email: F.Evangelista@westernsydney.edu.au
Phone: (02) 9685 9687
Mobile:
Location: 1.8

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Teaching

Current Teaching Areas

  • 200280 Masters Project
  • 200591 Introduction to International Business

Publications

Chapters in Books

  • Mac, L. and Evangelista, F. (2017), 'How Chinese exporters acquire learning capability : empirical evidence from an emerging economy', Organizational Learning in Asia: Issues and Challenges, Elsevier 9780081009833.
  • Mac, L. and Evangelista, F. (2015), 'International corporate entrepreneurship of Chinese exporters : an empirical study', Marketing in Transition: Scarcity, Globalism & Sustainability: Proceedings of the 2009 World Marketing Congress, Oslo, Norway 22-25 July, 2009, Springer 9783319186863.

Journal Articles

  • Evangelista, F., Low, B. and Nguyen, M. (2020), 'How shopping motives, store attributes and demographic factors influence store format choice in Vietnam : a logistic regression analysis', Asia Pacific Journal of Marketing and Logistics, vol 32, no 1 , pp 149 - 168.
  • Nguyen, N., Wu, H., Evangelista, F. and Nguyen, T. (2020), 'The effects of organizational mindfulness on ethical behaviour and firm performance : empirical evidence from Vietnam', Asia Pacific Business Review, vol 26, no 3 , pp 313 - 335.
  • Nguyen, N., Evangelista, F. and Kieu, A. (2019), 'The contingent roles of perceived budget fairness, budget goal commitment and vertical information sharing in driving work performance', Journal of Asian Business and Economic Studies, vol 26, no 1 , pp 98 - 116.
  • Mac, L. and Evangelista, F. (2017), 'Transforming learning into export performance by Chinese firms', Asia Pacific Business Review, vol 23, no 4 , pp 493 - 508.
  • Thuy, P., Hau, L. and Evangelista, F. (2016), 'Service value and switching barriers : a personal values perspective', Service Industries Journal, vol 36, no 3-4 , pp 142 - 162.
  • Mac, L. and Evangelista, F. (2016), 'The relative impact of market orientation and entrepreneurship on export performance : do we really know enough?', Journal of Global Marketing, vol 29, no 5 , pp 266 - 281.
  • Evangelista, F. and Mac, L. (2016), 'The influence of experience and deliberate learning on SME export performance', International Journal of Entrepreneurial Behaviour and Research, vol 22, no 6 , pp 860 - 879.
  • Mac, L. and Evangelista, F. (2016), 'Intensity and diversity of internationalization among small and medium-sized exporters in China', Multinational Business Review, vol 24, no 3 , pp 229 - 248.
  • Evangelista, F., Stanton, J. and Rahman, S. (2014), 'Market characteristics, firm capabilities and international involvement of Australian small and medium enterprises', Global Business and Economics Anthology, vol 1 , pp 1 - 9.
  • Hau, L., Evangelista, F. and Thuy, P. (2013), 'Does it pay for firms in Asia's emerging markets to be market oriented? : evidence from Vietnam', Journal of Business Research, vol 66, no 12 , pp 2412 - 2417.
  • Evangelista, F., Poon, P. and Albaum, G. (2012), 'Using response behaviour theory to solicit survey participation in consumer research : an empirical study', Journal of Marketing Management, vol 28, no 9-10 , pp 1174 - 1189.
  • Evangelista, F. and Dioko, D. (2011), 'Interpersonal Influence and Destination Brand Equity Perceptions', International Journal of Culture, Tourism and Hospitality Research, vol 5, no 3 , pp 316 - 328.
  • Poon, P., Evangelista, F. and Albaum, G. (2010), 'Attitudes of migrants towards foreign made products : an exploratory study of migrants in Australia', Journal of Consumer Marketing, vol 27, no 1 , pp 35 - 42.
  • Albaum, G., Yu, J., Wiese, N., Herche, J., Evangelista, F. and Murphy, B. (2010), 'Culture-based values and management style of marketing decision makers in six western Pacific Rim countries', Journal of Global Marketing, vol 23, no 2 , pp 139 - 151.
  • Evangelista, F. and Le, N. (2009), 'Organisational context and knowledge acquisition in IJVs: An empirical study', Journal of World Business, vol 44, no 1 , pp 63 - 73.
  • Le, N. and Evangelista, F. (2007), 'Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs', Journal of Business Research, vol 60, no 11 , pp 1152 - 1165.
  • Evangelista, F. and Le, N. (2007), 'The impact of organizational context on marketing knowledge acquisition in IJVs', Global Business and Economics Anthology, vol II , pp 492 - 501.
  • Albaum, G., Herche, J., Yu, J., Evangelista, F., Murphy, B. and Poon, P. (2007), 'Differences in Marketing Managers' Decision Making Styles Within the Asia Pacific Region: Implications for Strategic Alliances', Journal of Global Marketing, vol 21, no 1 , pp 63 - 78.
  • Andersson, S. and Evangelista, F. (2006), 'The entrepreneur in the born global firm in Australia and Sweden', Journal of Small Business and Enterprise Development, vol 13, no 4 , pp 642 - 659.
  • Sy-Changco, J., Souchon, A. and Evangelista, F. (2005), 'Quality of Export Memory Content: A Conceptual Framework', Journal of Marketing Management, vol 21 , pp 291 - 306.
  • Evangelista, F. (2005), 'Qualitative Insights into the International New Venture Creation Process', Journal of International Entrepreneurship, vol 3, no 3 , pp 179 - 198.
  • Poon, P., Evangelista, F. and Albaum, G. (2005), 'A Comparative Study of Management Styles of Marketing Managers in Australia and the People's Republic of China', International Marketing Review, vol 22 , pp 34 - 47.
  • Shoham, A., Evangelista, F. and Albaum, G. (2002), 'Strategic firm type and export performance', International Marketing Review, vol 19 , pp 236 - 258.
  • Levin, I., Gaeth, G., Evangelista, F., Albaum, G. and Schreiber, J. (2001), 'How Positive and Negative Frames Influences the Decision of Persons in the United States and Australia', Asia Pacific Journal of Marketing and Logistics, vol 13, no 2 , pp 64 - 71.

Conference Papers

  • Varua, M. and Evangelista, F. (2015), 'Student performance in a quantitative unit : do prerequisites and access to social media matter?', International Conference on Education and New Learning Technologies, Barcelona, Spain.
  • Mac, L. and Evangelista, F. (2015), 'A proposed conceptualization of the market driving strategy construct', Australian and New Zealand Academy of Management. International conference, Queenstown, N.Z..
  • Mac, L. and Evangelista, F. (2013), 'Market driving strategy : some qualitative insights', Australian and New Zealand Academy of Management. International conference, Hobart, Tasmania.
  • Evangelista, F. and Mac, L. (2012), 'Antecedents and outcome of export market learning', Global Marketing Conference, Seoul, Korea.
  • Mac, L. and Evangelista, F. (2012), 'Export intensity and diversity among small and medium sized exporters in China', European Marketing Academy. Conference, Lisbon, Portugal.
  • Mac, L. and Evangelista, F. (2011), 'Linking Commitment to Learning, Knoledge Integration and Market Learning to EXport Performance', 2011 Academy of International Business Southeast Asia Regional Conference, Taipei, Taiwan.
  • Ly, W. and Evangelista, F. (2010), 'Attitudes toward animation in television advertising: A cross-cultural study', 2010 Global Marketing Conference, Tokyo, Japan.
  • Evangelista, F. and Mac, L. (2010), 'An Empirical Study on Market Learning & Export Performance', 2010 ANZIBA Conference, Sydney.
  • Dioko, D., So, A. and Evangelista, F. (2010), 'Examining Hotel Brand Loyalty Via a Modified Brand Switching Matrix in the Context of Macau's Rapidly Growing Industry', The 8th APACCHRIE conference, Thailand.
  • Evangelista, F. and Mac, L. (2009), 'Learning style and export performance of exporting firms in Australia and China', ANZIBA Conference 2009, Univ of Queensland.
  • Evangelista, F. (2009), 'Strategic Responses of Exporting Firms in an Economic Downturn', ANZIBA Conference 2009, Univ of Queensland.
  • Evangelista, F. and Dioko, L. (2009), 'Susceptibility to interpersonal influence: A social basis for determining the strength of travelers' destination brand equity perceptions', 3rd International Conference on Destination Branding and Marketing, Macao.
  • Mac, L. and Evangelista, F. (2009), 'International Corporate Entrepreneurship of Chinese Exporters', The 14th Biennial World Marketing Congress Marketing in Transition: Scarcity, Globalism & Sustainability, Oslo, Norway.
  • Evangelista, F., Poon, P. and Albaum, G. (2008), 'Enhancing Survey Response Rates: Lessons From A Field Experiment', ANZMAC 2008, Olympic Park, Sydney, NSW.
  • Mac, L. and Evangelista, F. (2008), 'The Effect of Organizational Learning and International Corporate Entrepreneurship on Export Performance in Mainland China', Knowledge Dev and Exchange in International Bus Networks, Milan Italy.
  • Evangelista, F. (2007), 'Cultural distance in international teaching and learning', 2007 ANZIBA Conference, Newcastle, NSW Australia.
  • Poon, P. and Evangelista, F. (2007), 'Attitudes of Australian Migrants Toward Foreign Made Products', 2007 AIB Regional Conference, Hangzhou, China.
  • Poon, P., Evangelista, F. and Albaum, G. (2007), 'Survey Participation and Response Rates: A Cross-cultural comparison', 16th World Business Congress, Maastricht, Netherlands.
  • Evangelista, F. (2006), 'Culture, cognition and international entrepreneurship', 2006 Annual Conference, Consortium for International Marketing Research (CIMar 2006), Istanbul, Turkey.
  • Evangelista, F. and Mac, L. (2006), 'Market Learning as a Determinant of Export Marketing Competence: A Comparison of Australian Born Global and Non-Born Global Firms', 2006 ANZIBA Conference, Wellington NZ.
  • Le, N. and Evangelista, F. (2005), 'Acquiring marketing knowledge from foreign partners in IJVs', ANZIBA Annual Conference, Melbourne.
  • Evangelista, F. and Mac, L. (2004), 'Export Growth and Strategy: The Case of China's Emerging Exporters', 2004 Annual ANZIBA Conference, Canberra, ACT Australia.
  • Evangelista, F., Mak, L. and Varua, M. (2003), 'Market Learning and the Born Global Firm', ANZIBA 2003 Conference, Dunedin NZ.
  • Sy-Changco, J., Souchon, A. and Evangelista, F. (2003), 'Quality of Export Memory Content: Conceptualisation and Key Outcomes', Academy of Marketing Annual Conference, Aston Business School UK.

Current Projects

Title: Connecting Women Social Entrepreneurs in India and Australia
Funder:
  • Department of Foreign Affairs and Trade
Western Researchers: Maria Estela Varua, Felicitas Evangelista, Heath Spong and Rina Datt
Years: 2019-09-01 - 2021-09-30
ID: P00025693

Previous Projects

Title: Connecting Vietnamese and Australian Women Entrepreneurs in Agri-food Business
Funder:
  • Department of Foreign Affairs and Trade
Western Researchers: Dilupa Nakandala, Maria Estela Varua, Felicitas Evangelista, Yi-Chen Lan and Vijay Jayasena
Years: 2017-08-29 - 2018-07-31
ID: P00024010
Title: International Visiting Fellows - various research projects and activities
Funder:
  • University of Western Sydney
Western Researchers: Felicitas Evangelista
Years: 2003-09-15 - 2004-09-14
ID: P0013706
Title: Market Analysis - Aged Care Services - Stage One
Funder:
  • CATHOLICCARE SOCIAL SERVICES
Western Researchers: Nicky Morrison, Ann Dadich, Maria Estela Varua, Felicitas Evangelista, Jed Montayre and Diana Karamacoska
Years: 2020-11-23 - 2020-12-28
ID: P00026930

Supervision

Associate Professor Evangelista is available to be a principal supervisor for doctoral projects

Current Supervision

Thesis Title: The Development and Performance of Social Enterprises in Australia
Field of Research:
Thesis Title: Drivers of Customer Satisfaction in the Hotel and Hospitality Sectors in Sydney
Field of Research: Hospitality Management; Business And Management
Thesis Title: Measuring Consumer-based Brand Equity of Emergency Health Care Services by using 5Q Model of Health Care Service Quality
Field of Research:

Previous Supervision

Thesis Title: Transfer of Marketing Knowledge from Foreign to Local Partners in International Joint Ventures
Field of Research: Marketing
Thesis Title: Companion Animal Veterinary Services in Australia - Environment, Marketing Practices and Performance
Field of Research: Marketing
Thesis Title: Value Dimensions of a GPT and Their Effects on Satisfaction and Behavioral Intentions
Field of Research: Marketing
Thesis Title: Shopping Motivations, Retail Attributes and Retail Format Choice in Transitional Markets: Evidence from Vietnam.
Field of Research: Marketing
Thesis Title: The Impact of Coordination and Competition on Cross-Functional Knowledge Sharing and Organisational Performance.
Field of Research: Marketing
Thesis Title: The Development of Relationships between University Brand Communities and Social Networks in a Transitional Economy: The Case of Vietnam
Field of Research: Marketing
Thesis Title: Country Image and its Effects on Consumers' Perceptions of Bi-National Products in Emerging Markets
Field of Research: International Business; Marketing
Thesis Title: The Impact of Brand Relationship and Perceived Quality on Brand Loyalty of the Emerging Market Context in Vietnam
Field of Research: Sales And Marketing Not Elsewhere Classified; Other Management And Commerce
Thesis Title: A Dyadic Study of Mutuality in Exporter-Importer Relationships
Field of Research: Management And Commerce

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