Doctor Aila Khan

Doctor Aila Khan

Academic Program Advisor, Higher Degree Research,
Hospitality, Marketing & Sport

Senior Lecturer,
Hospitality, Marketing & Sport

Biography

Qualifications

  • PhD University of Western Sydney
  • MBA Quaid-I-Azam University (Pakistan)
  • BA University of the Punjab (Pakistan)

Interests

  • Social Marketing
  • Human-Computer Interaction in Retail Settings
  • SMEs in Vietnam
  • Structural Equation Modelling

Organisational Unit (School / Division)

  • Hospitality, Marketing & Sport
  • Hospitality, Marketing & Sport

Committees

  • School of Business Research Committee
  • Muslim Student and Staff Reference Group

Contact

Email: A.Khan@westernsydney.edu.au
Phone: (02) 9685 9873
Mobile:
Location: 1.8.61

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Teaching

Previous Teaching Areas

  • 200592 Marketing Research, 2017
  • 200896 Business Analysis Seminars, 2017

Publications

Books

  • Khan, A. (2022), 'WSU Customer Insights', : Western Sydney University .

Chapters in Books

  • Parry, K., Richards, J., Batey, J. and Khan, A. (2021), 'Walking the walk : gender-bland sexism, the fan experience and perceptions of value in professional women's cricket', The Professionalisation of Women's Sport: Issues and Debates, Emerald Publishing 9781800431973.
  • Khan, A. and Lan, Y. (2019), 'Attributes of carbon labelling to drive consumer purchase intentions', Technologies and Eco-innovation towards Sustainability II, Springer 9789811311956.
  • Khan, A. and Burton, S. (2016), 'Sponsorship-linked attitudes of employees of sponsoring firms : SMEs versus large organisations', Making a Difference Through Marketing: A Quest for Diverse Perspectives, Springer 9789811004629.
  • Dadich, A. and Khan, A. (2015), 'How is social media used to promote youth wellbeing? : an examination of Twitter use among national mental health organisations', Social marketing: Global Perspectives, Strategies and Effects on Consumer Behavior, Nova Science Publishers 9781634825979.
  • Soboleva, A., Burton, S. and Khan, A. (2015), 'Marketing with Twitter : challenges and opportunities', Maximizing Commerce and Marketing Strategies through Micro-Blogging, Business Science Reference 9781466684089.

Journal Articles

  • Dang, H., Khan, A., Doan, A. and Ibbett, N. (2022), 'The social impact of green innovation : towards a conceptual framework', International Journal of Public Administration, vol 45, no 5 , pp 399 - 411.
  • Mubin, O., Cai, B., Al Mahmud, A., Kharub, I., Lwin, M. and Khan, A. (2022), 'A preliminary evaluation of mobile phone apps to curb alcohol consumption', International Journal of Environmental Research and Public Health, vol 19, no 1 .
  • Doan, A., Khan, A., Tran, Q. and Holmes, S. (2022), 'Bribery environments and manufacturing SME efficiency : evidence from a transitional economy', International Journal of Public Administration, vol 45, no 5 , pp 453 - 474.
  • Khan, A., Jain, S. and Cameron, B. (2022), '[In Press] Analysing the donor behaviour of a Muslim diaspora in Australia', Voluntary Sector Review, .
  • Liao, S. and Khan, A. (2022), 'Exploring future hybrid accounting : a review of water accounting and management research', Australasian Accounting Business and Finance Journal, vol 16, no 2 , pp 103 - 115.
  • Ramgoolam Atchiamith, A., Khan, A., Rodrigues, C. and Wardle, K. (2022), 'Stress during work placement : examining positive outcomes for hospitality students in a work-integrated learning programme', Higher Education, Skills and Work-Based Learning, vol 12, no 4 , pp 674 - 688.
  • Isha, K., Lwin, M., Khan, A., Mubin, O. and Shahid, S. (2022), 'The effectiveness of robot-enacted messages to reduce the consumption of high-sugar energy drinks', Informatics, vol 9, no 2 .
  • Dadich, A. and Khan, A. (2021), 'Using Twitter to promote a youth mental health agenda', Health Promotion International, vol 36, no 1 , pp 235 - 249.
  • Bulut, M., Wilkinson, S., Khan, A., Jin, X. and Lee, C. (2021), 'Perceived benefits of retrofitted residential secondary glazing : an exploratory Australian study', International Journal of Building Pathology and Adaptation, vol 39, no 5 , pp 720 - 733.
  • Ghoorah, U., Talukder, A. and Khan, A. (2021), 'Donors' perceptions of financial disclosures and links to donation intentions', Accounting Forum, vol 45, no 2 , pp 142 - 170.
  • Doan, A., Khan, A., Holmes, S. and Tran, T. (2021), '[In Press] SMEs' efficiency in a transitional economy : does innovation and public support schemes matter?', Journal of the Asia Pacific Economy, .
  • Bulut, M., Wilkinson, S., Khan, A., Jin, X. and Lee, C. (2021), '[In Press] Thermal performance of retrofitted secondary glazed windows in residential buildings : two cases from Australia', Smart and Sustainable Built Environment, .
  • Kharub, I., Lwin, M., Khan, A. and Mubin, O. (2021), 'Perceived service quality in HRI : applying the SERVBOT Framework', Frontiers in Robotics and AI, vol 8 .
  • Talukder, A., Vickers, M. and Khan, A. (2018), 'Supervisor support and work-life balance : impacts on job performance in the Australian financial sector', Personnel Review, vol 47, no 3 , pp 727 - 744.
  • Montgomery, J. and Khan, A. (2018), 'Take heart, charity stunts can make CEOs better people', The Conversation, vol June 21, 2018 .
  • Rekhy, R., Khan, A., Ogtrop van, F. and McConchie, R. (2017), 'Consumer evaluation of "Veggycation?" : a website promoting the health benefits of vegetables', Health Promotion Journal of Australia, vol 28, no 1 , pp 21 - 29.
  • Rekhy, R., Khan, A., Eason, J., Mactavish-West, H., Lister, C. and McConchie, R. (2017), 'Australian consumer awareness of health benefits associated with vegetable consumption', Nutrition and Dietetics, vol 74, no 2 , pp 175 - 184.
  • Soboleva, A., Burton, S., Mallik, G. and Khan, A. (2017), ''Retweet for a Chance to...' : an analysis of what triggers consumers to engage in seeded eWOM on Twitter', Journal of Marketing Management, vol 33, no 13 , pp 1120 - 1148.
  • Burton, S., Soboleva, A. and Khan, A. (2015), 'Smoke spots : promoting smoking with social media', Tobacco Control, .
  • Khan, A. and Pearce, G. (2015), 'A study into the effects of a board game on flow in undergraduate business students', International Journal of Management Education, vol 13, no 3 , pp 193 - 201.
  • Burton, S., Hoek, J., Nesbit, P. and Khan, A. (2015), '"Smoking is bad, it's not cool ... yet I'm still doing it" : cues for tobacco consumption in a 'dark' market', Journal of Business Research, vol 68, no 10 , pp 2067 - 2074.
  • Burton, S., Nesbit, P. and Khan, A. (2014), 'Tobacco retailing : the new frontier of tobacco control?', Australasian Epidemiologist, vol 21, no 2 , pp 28 - 30.
  • Khan, A., Stanton, J. and Rahman, S. (2013), 'Employees' attitudes towards the sponsorship activity of their employer and links to their organisational citizenship behaviours', International Journal of Sports Marketing & Sponsorship, vol 14, no 4 , pp 279 - 300.
  • Khan, A. and Stanton, J. (2010), 'A model of sponsorship effects on the sponsor's employees', Journal of Promotion Management, vol 16, no 40575 , pp 188 - 200.

Conference Papers

  • Mubin, O., Kharub, I. and Khan, A. (2020), 'Pepper in the library : students' first impressions', CHI Conference on Human Factors in Computing Systems, Honolulu, Hawaii.
  • Khan, A., Lee, C., Wilkinson, S. and Jin, X. (2019), 'The perceived effectiveness of a secondary-glazing window and households' energy conservation attitudes', CIB Congress, Hong Kong, China.
  • Khan, A., Wilkinson, S., Lee, C. and Jin, X. (2018), 'The relationship between retrofitted double glazed windows and occupant wellbeing', ZEMCH Network. Conference, Melbourne, Vic..
  • Montgomery, J., Young, L. and Khan, A. (2018), 'Growing compassion : the case of CEOs sleeping rough for a night', Macromarketing Society. Conference, Leipzig, Germany.
  • Mubin, O., Ahmad, M., Kaur, S., Shi, W. and Khan, A. (2018), 'Social robots in public spaces : a meta-review', International Conference on Social Robotics, Qingdao, China.
  • Parry, K., Khan, A. and Richards, J. (2018), 'Paying the price : ticket purchasing at sports events', Sport Management Association of Australia and New Zealand. Conference, Adelaide, S.A..
  • Krahmalov, J., Khan, A. and Young, L. (2017), 'The impact of cause marketing on quality of life : repertory grid revisited', Macromarketing Society. Conference, Queenstown, N.Z..
  • Mubin, O., Patel, H., Khan, A. and Obaid, M. (2017), 'An image based non-verbal behaviour analysis of HRI', International Conference on Social Robotics, Tsukuba, Japan.
  • Krahmalov, J., Young, L. and Khan, A. (2016), 'The social impact of active cause marketing', Australian & New Zealand Marketing Academy. Conference, Christchurch, N.Z..
  • Mubin, O., Khan, A. and Obaid, M. (2016), '#naorobot: exploring Nao discourse on Twitter', Australasian Computer Human Interaction Conference, Launceston, Tas..
  • Khan, A. and Pearce, G. (2015), ''LOL! That was funny but does it help me learn?' : humour in the marketing classroom', Australian and New Zealand Marketing Academy. Conference, University of New South Wales.
  • Dadich, A. and Khan, A. (2015), 'How Twitter is used to set a youth mental health agenda', Australian and New Zealand Academy of Management. International Conference, Queenstown, N.Z..
  • Khan, A., Belk, R. and Young, L. (2015), 'Conspicuous consumption in the name of Allah', Australian and New Zealand Marketing Academy. Conference, University of New South Wales.
  • Dadich, A. and Khan, A. (2014), 'Tweeting our way to better youth wellbeing', Australian and New Zealand Academy of Management. International Conference, Sydney, NSW.
  • Khan, A. and Dadich, A. (2014), 'Managing a stakeholder network? : tweet it!', Australian and New Zealand Marketing Academy. Conference, Brisbane, Qld..
  • Khan, A., Soboleva, A. and Burton, S. (2014), 'Promotion of smoking through social media : implications for social marketing', International Social Marketing Conference, Melbourne, Vic..
  • Khan, A. and Stanton, J. (2013), 'Differences in effects of sport and non-sport sponsorship on sponsor's employees', World Marketing Congress, Melbourne, Vic..
  • Soboleva, A., Burton, S. and Khan, A. (2013), 'Consumer engagement with brand tweets : measuring Twitter effectiveness', Australian and New Zealand Marketing Academy Conference, Adelaide, S. Aust..
  • Khan, A. and Stanton, J. (2013), 'Gender differences in employees' sponsorship-linked attitudes and OCBs', Australian and New Zealand Marketing Academy Conference, Adelaide, S. Aust..
  • Khan, A. and Pearce, G. (2012), ''Did you hear the one about ...?' : humour and comedic devices in marketing education', Australian & New Zealand Marketing Academy Conference, Adelaide, S.Aust..
  • Khan, A. and Pearce, G. (2011), 'Using puppets in the marketing classroom to achieve 'flow' experience and student engagement', ANZMAC 2011 Marketing in the Age of Consumerism; Jekyll or Hyde?, Perth.
  • Khan, A. and Stanton, J. (2011), 'Corporate sponsorship activities and the information sources of employees', ANZMAC 2011 Marketing in the age of consumerism; Jekyll or Hyde?, Perth.
  • Khan, A. and Stanton, J. (2010), 'Examination of the effects of corporate sponsorship on employees of the sponsor', Australian and New Zealand Marketing academy Conference 2010, doing More With Less, Christchurch New Zea.
  • Khan, A. and Stanton, J. (2010), 'Effects of corporate sponsorship on employees of the sponsor: employee differences based on firm size', International Conference on Marketing (ICMAR) 2010, Kuala Lumpur.
  • Stanton, J. and Khan, A. (2009), 'Ensuring the integrity of panel responses from commissioned web-based research', ANZMAC 2009 sustainable management and marketing conference, Melbourne Vic..
  • Khan, A. and Stanton, J. (2008), 'Standards-based assessment for marketing courses: reconciling the gap between ideas and implementation in measuring creativity', Australian & New Zealand Marketing Academy Conference 2008: shifting the focus from mainstream to offbeat, Olympic Park Sydney NSW.
  • Khan, A. and Stanton, J. (2008), 'Perceptions of a Sponsored-Property by employees of the sponsor:an exploratory study', Australian and New Zealand Marketing Academy Conference 2008, Marketing:Shifting the focus from mainstream to offbeat, Olympic Park, Sydney NSW.
  • Khan, A. and Stanton, J. (2008), 'A model of sponsorship effects on sponsor's employees', 2008 Global Marketing Conference, Shanghai, China.
  • Khan, A. and Stanton, J. (2007), 'Understanding corporate sponsorship effects on employees in SMEs: an approach', ANZMAC 2007 3 R's Reputation, Responsibility and Relevance, Dunedin New Zealand.

Other Publications

  • 2018, 'Vinnies CEO Sleepout: A Study of Participants & Impact', Report
  • 2018, '#smashemsixers: A Report on the Matchday Presentation of Sydney Sixers Women's Big Bash League Games', Report
  • 2018, 'Sydney Roosters Game Day', Report
  • 2017, 'Vice-Chancellor's Gender Equality Fund Final Report 2017: Illuminating and Understanding Women's and Men's Experiences Navigating Family Care Responsibilities and Their Academic Careers', Report
  • 2016, 'Taronga Zoo Visitor Experience Study 2016', Report

Previous Projects

Title: The Role of Ventilation in Occupant Wellbeing
Funder:
  • Capral Aluminium
Western Researchers: Aila Khan and Xiaohua Jin
Years: 2022-03-01 - 2022-08-31
ID: P00027813
Title: Khan: Robot Project
Funder:
  • University of Western Sydney
Western Researchers: Aila Khan
Years: 2017-11-01 - 2019-12-31
ID: P00024627
Title: Magnetite_Benefits of Retrofitted Residential Double-Glazing Windows
Funder:
  • Magnetite Australia
Western Researchers: Aila Khan, Xiaohua Jin and Chyi Lin Lee
Years: 2017-06-02 - 2018-05-31
ID: P00024222

Supervision

Current Supervision

Thesis Title: The Personal Supply Chain. (Collaborative creation of value with consumers in the retail supply chain)
Field of Research:
Thesis Title: A Discourse of Contemporary Human Resource Management in the Light of Islamic Jurisprudence
Field of Research:
Thesis Title: Social Impact through Active Participation: A Case of an Engaging Cause Marketing Experience
Field of Research: Sales And Marketing
Thesis Title: Formation of identity in Muslim migrant Pakistanis in Australia
Field of Research:
Thesis Title: Social dimension of sustainability and risk management in the supply chains of paper and board (manufacturing, printing and packaging) sector of Pakistan
Field of Research:

Previous Supervision

Thesis Title: The Relationship Between Internal Market Orientations, External Market Orientations, Employee Commitment and Job Satisfaction in Vietnam Joint-Stock Commerical Banks
Field of Research: Business And Management; Marketing; Other Management And Commerce
Thesis Title: Marketing with Twitter: Investigating Factors that Impact on Effectiveness of Tweets
Field of Research: Sales And Marketing; Marketing; Sales And Marketing, N.e.c.
Thesis Title: Work-Life Balance in the Australian Financial Sector: A Mixed Methods Study
Field of Research: Human Resource Management; Other Management And Commerce
Thesis Title: Effects of the Consumption of Halal Products on Muslim Piety and Transcendental Wellbeing
Field of Research: Society And Culture
Thesis Title: Developing aTraining Program for Academics in Saudi Arabian Emerging Universities
Field of Research:

Media

Title: Media coverage of research
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