Doctor Francine Garlin

Doctor Francine Garlin

Director of Academic Program, Undergraduate Programs,
Undergraduate Programs

Hospitality, Marketing & Sport



  • PhD Bus University of Western Sydney
  • GradCertHighEd University of Technology, Sydney
  • BBus University of Technology, Sydney
  • AssocDipSecStud Nepean CAE

Organisational Unit (School / Division)

  • Undergraduate Programs
  • Hospitality, Marketing & Sport


Phone: (02) 9685 9688
Mobile: 0414419615
Location: 1.8

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Journal Articles

  • Spanjaard, D., Garlin, F. and Mohammed, H. (2022), '[In Press] Tell me a story! : blending digital storytelling into marketing higher education for student engagement', Journal of Marketing Education, .
  • Richards, J., Spanjaard, D., O'Shea, M. and Garlin, F. (2022), '[In Press] The changing carnival : reimagining and recreating the match-day experience in multi-purpose stadiums', Journal of Sport and Tourism, .
  • Richards, J., O'Shea, M., Spanjaard, D. and Garlin, F. (2021), ''You can rent it for a while, but it is our house' : sports fans' experience of returning 'home' to a new multipurpose stadium', International Review for the Sociology of Sport, vol 56, no 7 , pp 981 - 996.
  • Garlin, F. and Owen, K. (2006), 'Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings', Journal of Business Research, vol 59, no 6 , pp 755 - 764.
  • Garlin, F. and McGuiggan, R. (2002), 'Sex, spies and celluloid : movie content preference, choice, and involvement', Psychology & Marketing, vol 19, no 5 , pp 427 - 445.
  • Garlin, F. and McGuiggan, R. (2002), 'Exploring the sources of self-efficacy in consumer behavior', Advances in Consumer Research, vol 5 , pp 80 - 86.

Conference Papers

  • Richards, J., O'Shea, M., Garlin, F., Spanjaard, D. and Hall, T. (2019), 'Kicking goals for Western Sydney : fan engagement and experience at Bankwest Stadium', Sport Management Association of Australia and New Zealand. Conference, Christchurch, N.Z..
  • Mohammed, H., Spanjaard, D. and Garlin, F. (2019), 'Does digital storytelling assessment enhance student engagement?', Australian & New Zealand Marketing Academy. Conference, Wellington, N.Z..
  • Garlin, F., Mcguiggan, R., Miller, K. and Wang, P. (2007), 'Task enactment in goal-directed consumer behaviour: A new conception and the operationization of task demands', The 34th La Londe International Research Conference in Marketing, IAE aix-en provence Graduate School of Management.

Other Publications

  • 2019, 'Back to #PARRAdise: Match-day Insights from Bankwest Stadium', Report
  • 2019, 'Back to #PARRAdise: Preliminary Match-day Insights from Bankwest Stadium', Report

Current Projects

Title: Kicking Goals for Western Sydney: Fan Engagement and Experience at Bankwest Stadium
  • Parramatta National Rugby League Club Limited
Western Researchers: Jess Richards, Tim Hall, Dr Michelle O'Shea, Francine Garlin and Daniela Spanjaard
Years: 2019-06-20 - 2022-12-31
ID: P00025932

Previous Projects

Title: Feasibility study of research methods to capture lifestyle choices among young people
  • The Cancer Council NSW
  • University of Western Sydney
Western Researchers: Ann Dadich, Daniela Spanjaard, Francine Garlin and Nicole Stegemann
Years: 2013-10-10 - 2016-07-18
ID: P00021694
Title: Media Discourse on E-Cigarettes
  • National Heart Foundation of Australia (non ACRG)
Western Researchers: Suzan Burton, Ann Dadich, Francine Garlin and Alena Soboleva
Years: 2019-09-16 - 2019-12-16
ID: P00026091
Title: Planning and Evaluating a Youth Skin Cancer Prevention Strategy - Phase One
  • The Cancer Council NSW
Western Researchers: Daniela Spanjaard, Ann Dadich, Francine Garlin and Nicole Stegemann
Years: 2012-05-01 - 2013-06-30
ID: P00021028

Western Sydney University

Locked Bag 1797
Penrith NSW 2751

Tel: +61 2 9852 5222

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