Study Advertising and Public Relations

Studying advertising at Western Sydney University prepares you for a brilliant career in a rapidly evolving, fast-paced industry. The theoretical understanding and practical experience you gain at Western Sydney University gives you the edge, and has helped past students secure placements in leading Agencies in Sydney, New York, London and Los Angeles.

We encourage creative thinking, resourcefulness and collaboration. We expose you to legendary campaigns and cutting-edge approaches, and our strong industry connections mean that you will work on projects with real-life clients and advertising professionals. Bachelor of Communication (Advertising) students learn how to research and develop innovative advertising, branding, and social messages, and integrate traditional and digital media to effectively engage the target audience.

Advertising and Public Relations Courses

Course NameLocationDurationATAR
Bachelor of Design / Bachelor of Creative Industries Parramatta 4F / 8P 78.70
Bachelor of Music / Bachelor of Creative Industries Parramatta 4F / 8P N/A
Bachelor of Communication - Public Relations Penrith; Parramatta; Sydney City 3F / 6P 71.15; 76.30; 72.40; 70.00
Bachelor of Communication - Advertising Penrith; Parramatta; Sydney City 3F / 6P 71.15; 76.30; 72.40
Bachelor of Graphic Design / Pathway to Teaching Secondary Parramatta 3F / 6P 70.00
Bachelor of Communication / Bachelor of International Studies Parramatta 5F 74.00
Bachelor of Communication Penrith; Parramatta; Sydney City; Online 3F / 6P Refer to each key program
Bachelor of Arts / Bachelor of Creative Industries Parramatta 4F / 8P 74.50
Bachelor of Communication/Bachelor of Creative Industries Parramatta 4F/ 8P 77.00
Bachelor of Creative Industries Parramatta 3F / 6P 71.65

Careers in Advertising and Public Relations

You may pursue roles in:

  • Advertising agencies
  • Direct marketing agencies
  • New media companies
  • Tv and radio stations
  • Marketing and market research companies
  • Copywriting studios
  • Public relations
  • Campaign development and management
  • Publicity
  • Media relations
  • Crisis communication
  • Event management
  • Public affairs
  • Magazine journalism
  • Community journalism
  • Corporate communications

You may also choose to work within a variety of broader fields such as:

  • Art direction
  • Production management
  • Client management
  • Strategic planning
  • Media buying
  • Brand management
  • Market research

Academic Profile

Professor Kaye Shumack

Professor Kaye Shumack is currently the Director of Learning and Teaching, and the (Acting) Director of International in the School of Humanities and Communication Arts. In 2015 Kaye led the development of the B Communication as a fully online hybrid course, working collaboratively with staff from across the university. This innovative project received a University Award for Teaching Excellence in 2015. She has extensive experie…

Read academic profile