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Develop a strong foundation of key business principals with specialist knowledge of the ever-evolving sports industry. Gain hands-on experience working on projects with many of our sporting partners
Study options
FULL TIME
3 years
PART TIME
6 years
Start times
Autumn
March
(2024)
Spring
July
(2024)
APPLY NOW FOR 2024
At Western, we care how you do in all aspects of your life. We believe your future is unlimited and together the possibilities are endless.
As the uni named number one in the world two years in a row – 2022 and 2023 for our social, economic and environmental impact in the Times Higher Education Impact Rankings, apply today to discover your unlimited potential and start at Western in 2024.
Be a next-generation sports business leader
A bachelor's degree at Western is a solid first step into the world of sport management. Earning your under graduate degree in Sport Business can help turn your passion into a profession. Opportunities to apply academic program work are embedded throughout our program. Work with and be guided by academics and professionals from some of Australia’s professional sport organisations and peak government bodies.
The domestic and international sport industry continues to boom. Ongoing professionalism of sport culminated with significant government infrastructure and policy commitments means that its your time to study Sport Management at Western.This major is designed for people who seek careers in Australian and international sports management. Specialist subjects will provide you with the capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed. The Sport Management applied project may offer the opportunity for you to undertake an international field trip and experience the sports environment from an international perspective.
Program pillars
- Industry co- developed curricula
- Applied learning opportunities through partnerships with key government authorities and professional sport organisations
- Industry practitioner lead learning
Program structure
The program structure is outlined in our handbook. Here you can view all of the subjects you will be studying.
Fees and delivery
Fees: Varies depending on subjects selected. View available subjects in our handbook.
For further information on University fees, please visit Fees and University Costs.
Delivery: On campus. Some majors available online.
Fees: $28,922*
Delivery: On campus
Start your unlimited journey today.
Your career
The Bachelor of Business Sport Management Major prepares you for roles such as:
- manager of facilities and events
- sports marketing manager
- player manager
- sports public relations officer
- elite sport development roles
- sport and leisure programmer
Your career
Sport Marketing and Brands Manager
Sport Marketing and Brand Managers engage with key industry stakeholders to coordinate events, lead marketing projects, and advertising campaigns to grow a wider sports consumer base.
Sport Community and Liaison Officer
Sport Community and Liaison Officers liaise with junior sporting associations/clubs, schools, community groups, commercial organisations, the general public and councils to build ongoing and sustainable relationships.
(Social) Media Relations and Sales Manager
(Social) Media Relations and Sales Managers create media strategies and social media campaigns to promote brand advocacy, raise brand awareness and presence via social networking sites to grow ticketing and merchandise sales.
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Apply now and start your unlimited journey.
Thought about a double degree?
- Bachelor of Communication / Bachelor of Business
- Bachelor of Science / Bachelor of Business
- Bachelor of Information and Communications Technology / Bachelor of Business
- Bachelor of Information and Communications Technology / Bachelor of Business (Accounting)
- Bachelor of Business / Bachelor of Laws
- Bachelor of Business / Bachelor of International Studies
- Bachelor of Business / Bachelor of Arts
- Bachelor of Business / Pathway to Teaching Secondary
- Bachelor of Information Systems (Advanced) / Bachelor of Business
Other study options
*The tuition fees quoted above are the fees for the normal full-time study load of the program (80 credit points) per annum, unless the total duration of the program is less than 80CP. International students will be subject to a variable fee regime; i.e. enrolled students will be required to pay fees during their program based on the approved fee for each calendar year. Fee changes (if any) will occur at 1 January each calendar year. Students who extend their program past the normal finish date of the program will be required to pay additional fees based on the prevailing fee level. Western Sydney University is a multi-campus institution. The University reserves the right to alter the location of its programs between campuses and other locations as necessary. Students should be aware of the possibility of change of location for the whole or part of programs for which they enrol and should plan for the need to travel between Western Sydney campuses.
** Lowest Selection Rank
