Develop a strong foundation of key business principals with specialist knowledge of the ever-evolving sports industry. Gain hands-on experience working on projects with many of our sporting partners
Short Term Learning. Long Term Gain.
Delivered through an innovative model of focused, condensed learning, our range of online short courses enable you to ramp up your knowledge and learn new skills quickly – and even complete your studies in as little as 30 weeks. Study online where and when it bests suits you.
Applications to commence study in February or April 2022 are now open.
Be a next-generation sports business leader
A bachelor's degree at Western is a solid first step into the world of sport management. Earning your under graduate degree in Sport Business can help turn your passion into a profession. Opportunities to apply academic program work are embedded throughout our program. Work with and be guided by academics and professionals from some of Australia’s professional sport organisations and peak government bodies.
The domestic and international sport industry continues to boom. Ongoing professionalism of sport culminated with significant government infrastructure and policy commitments means that its your time to study Sport Management at Western.This major is designed for people who seek careers in Australian and international sports management. Specialist subjects will provide you with the capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed. The Sport Management applied project may offer the opportunity for you to undertake an international field trip and experience the sports environment from an international perspective.
- Industry co- developed curricula
- Applied learning opportunities through partnerships with key government authorities and professional sport organisations
- Industry practitioner lead learning
Start your unlimited journey today.
The Bachelor of Business Sport Management Major prepares you for roles such as:
- manager of facilities and events
- sports marketing manager
- player manager
- sports public relations officer
- elite sport development roles
- sport and leisure programmer
Sport Marketing and Brands Manager
Sport Marketing and Brand Managers engage with key industry stakeholders to coordinate events, lead marketing projects, and advertising campaigns to grow a wider sports consumer base.
Sport Community and Liaison Officer
Sport Community and Liaison Officers liaise with junior sporting associations/clubs, schools, community groups, commercial organisations, the general public and councils to build ongoing and sustainable relationships.
(Social) Media Relations and Sales Manager
(Social) Media Relations and Sales Managers create media strategies and social media campaigns to promote brand advocacy, raise brand awareness and presence via social networking sites to grow ticketing and merchandise sales.
Apply now and start your unlimited journey.
Thought about a double degree?
Other study options
*The tuition fees quoted above are the fees for the normal full-time study load of the program (80 credit points) per annum. International students will be subject to a variable fee regime; i.e. enrolled students will be required to pay fees during their program based on the approved fee for each calendar year. Fee changes (if any) will occur at 1 January each calendar year. Students who extend their program past the normal finish date of the program will be required to pay additional fees based on the prevailing fee level. Western Sydney University is a multi-campus institution. The University reserves the right to alter the location of its programs between campuses and other locations as necessary. Students should be aware of the possibility of change of location for the whole or part of programs for which they enrol and should plan for the need to travel between Western Sydney campuses.