Tailor your studies to your specific goals by combining our Bachelor of Communication degree with a Bachelor of Business degree.
Through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies.
Note: Not all units are available on listed campuses. Please refer to our handbook for more information.
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Communication and Business at Western
Students complete a capstone unit in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions.
Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.
Our course structure is outlined in our handbook. Here you can view all of the units (subjects) you will be studying.
The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising.
The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes.
Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.
The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development.
The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and complete an internship placement.
The Applied Finance major equips you with the expert skills to create a career as a finance specialist.
In this major you will develop in-depth knowledge of finance with a focus on investment and securities, economics, and banking and finance.
The core units in the Bachelor of Business will provide you a foundation of business knowledge and develop your skills in innovation, career planning, and numeracy.
The Applied Finance major builds on this knowledge and skills in an applied discipline based context. Finance specialists work in a range of roles within the rapidly growing finance sector.
This major fulfils the educational requirements for admission as an Associate (A Fin) of the Financial Services Institute of Australasia (FINSIA) provided the applicant is at least working in the financial services industry.All other students are eligible to apply for Affiliate membership (no postnominals apply).
The Economics major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries.
Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems. Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world.
A major in Economics prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies.
Students who study economics can expect to develop their analytical and problem solving skills and to be intellectually challenged, whether they view the discipline as providing specific vocational skills or as an area of academic and intellectual interest to them.
An Economics major is very highly regarded in the business world and opens up a very large range of career prospects in general business, finance and the public sector.
The Hospitality Management major is designed to prepare you for a career that goes beyond providing customer ‘service’ and focuses on providing customer ‘experience’.
This major equips you with the expert skills required to effectively and efficiently manage hotels, resorts, clubs, food-service enterprises or other service-oriented businesses.
The Hospitality Management major units focus on hospitality operations management, planning and design of hospitality facilities, and business management, with opportunities to undertake industry-related projects.
Hospitality Management leads to exciting and varied careers across a range of local and international sectors.
Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers.
Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.
Marketing satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI).
This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy.
Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.
This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.
The Sport Management major is designed for people who seek careers in Australian and international Sport management.
Specialist units provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed.
Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport.
Graduates find career employment at all levels of government as well as within the private sector for both commercial and non-commercial organisations.
The Human Resource Management Major is designed for people who seek careers in human resource management and industrial relations.
Graduates’ careers focus on enhancing the value of human and social capital through supporting employee engagement for many different kinds of organisations, market-oriented and community-oriented organisations and many kinds of people.
The teaching philosophy is based on knowledge in action, a fusion of the Australia Human Resource Institute’s capabilities for HR professionals and the Western Sydney University Graduate Attributes designed to secure success.
An aim of the program is to instil those values and attitudes that can support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities and careers. The perspectives are local and international, with an emphasis on the value of cultural and demographic diversity.
Graduates have knowledge of how leadership and management of people can support organisational objectives and create organisational opportunities. This capacity comes from grounding in human resource management and industrial relations practice using contemporary law and research in applied projects.
Students combine this with an education in the pressures organisations experience in inter-disciplinary subjects focused on money, markets and management. That is, graduates develop commercial acumen and appreciate the competing interests around work, aware of trends locally and internationally.
Throughout the program, students are challenged to develop and demonstrate communication, cultural, and analytic skills required to be innovative and responsible team-members and leaders.
The Human Resource Management major is accredited with the Australian Human Resources Institute (AHRI).
The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation.
Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.
International Business satisfies the educational requirements for membership of the Australian Institute of Export
The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad. In this major you will develop strategic management knowledge to enable effective organisational decision making.
The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy. You can look forward to a range of careers in the broad and complex field of management.
HSC True Reward
At Western, we recognise that you are much more than your ATAR. Our unique Early Offer Program - HSC True Reward, focuses on your HSC subject results that reflect your strongest skills and relevant to the degree you want to do.
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As a Communication and Business graduate, you can look forward to career opportunities in:
- Media Buying and Research
- Production Management
- Human Resources Manager
- Art Direction
Advertising Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Accountants provide services relating to financial reporting, taxation, auditing, insolvency, accounting information systems, budgeting, cost management, planning and decision-making by organisations and individuals.
Journalists and other writers research and compile news stories, write and edit news reports, commentaries and feature stories for presentation in print and electronic media, and compose written material to advertise goods and services.
Human Resources Manager
Human Resource Managers plan, organise, direct, control and coordinate the human resource and workplace relations activities within organisations.
Sports Managers act as a spokesperson for their client, charged with making sure all their needs are met and that they're in the best possible position to succeed.
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*The tuition fees quoted above are the fees for the normal full-time study load of the course (80 credit points) per annum. International students will be subject to a variable fee regime; i.e. enrolled students will be required to pay fees during their course based on the approved fee for each calendar year. Fee changes (if any) will occur at 1 January each calendar year. Students who extend their course past the normal finish date of the course will be required to pay additional fees based on the prevailing fee level. Western Sydney University is a multi-campus institution. The University reserves the right to alter the location of its courses between campuses and other locations as necessary. Students should be aware of the possibility of change of location for the whole or part of courses for which they enrol and should plan for the need to travel between Western Sydney campuses.