Bachelor of Communication

APPLY NOW FOR 2024

At Western, we care how you do in all aspects of your life. We believe your future is unlimited and together the possibilities are endless.

As the uni named number one in the world two years in a row – 2022 and 2023 for our social, economic and environmental impact in the Times Higher Education Impact Rankings, apply today to discover your unlimited potential and start at Western in 2024.

Communication at Western

Your first year of study covers general communications theory and practice, giving you a solid understanding of how the different disciplines overlap and connect. Second and third year allows you to focus on your chosen Communication major. Working in the classroom and in the field with expert industry partners, you’ll get the kind of hands-on practical experience that employers love to see.

Our students travel the globe – on study tours and to gain work experience. We’ve taken students to Nepal, Sri Lanka, India, Vanuatu, Fiji, Taiwan, China and to the United Nations Leadership Symposium to work on films, communication campaigns, news reports, sustainability and leadership initiatives.

We'll help you build a portfolio, develop your professional brand, understand project workflows and client needs, and establish the contacts you’ll need to kick-start your career.

Professional accreditation

The Media Federation of Australia (MFA), established in 1997, is the peak body representing media communication agencies to government, industry, media owners and the general public. The MFA membership represents over 90% of all media agency placed media billings in Australia.

The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to practitioners and consultants nationwide.

Program structure

The program structure is outlined in our handbook. Here you can view all of the subjects you will be studying.

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes.

Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

The Journalism major combines an understanding of how the news media work with practical experience in broadcast, print and online journalism.

Students develop journalism skills suitable for newspapers, magazines, internet, radio and TV, corporate and community media.

The major in Screen Media is designed to provide students with production skills, complete with practical hands-on experience together with a theoretical foundation in the moving, visual media.

Please note: This Screen Media major is only offered at Parramatta South.

 

The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development.

The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and complete an internship placement.

Fees and delivery

Fees: Varies depending on subjects selected. View available subjects in our handbook.

For further information on University fees, please visit Fees and University Costs.

Delivery: On campus, online

Fees: AUD $29,488*

Delivery: On campus, online

 

 

Start your unlimited journey.

"Pick a program which generally interests and excites you. My program allows me to engage with both theory and creativity."

— Chloe Sheridan. Bachelor of Communication (Dean's Scholars).

Professional recognition

Recognised by the Public Relations Institute of Australia and the Media Federation of Australia.

Industry placements

Get real-world placements at companies like the ABC, News Corp Australia, SKY News, Fairfax Community News, OMD, Ikon Communications, Carat Media, The Public Relations Institute of Australia, Channel Ten, Salmat, OHD, Zenith Optimedia, Nine Network and 360 PR.

World-class facilities

Access Western’s new, start-of- the-art design, photography and journalism studios and facilities.

Apply now and start your unlimited journey.

*The tuition fees quoted above are the fees for the normal full-time study load of the program (80 credit points) per annum. International students will be subject to a variable fee regime; i.e. enrolled students will be required to pay fees during their program based on the approved fee for each calendar year. Fee changes (if any) will occur at 1 January each calendar year. Students who extend their program past the normal finish date of the program will be required to pay additional fees based on the prevailing fee level. Western Sydney University is a multi-campus institution. The University reserves the right to alter the location of its programs between campuses and other locations as necessary. Students should be aware of the possibility of change of location for the whole or part of programs for which they enrol and should plan for the need to travel between Western Sydney campuses.  

** Lowest Selection Rank