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Want to take your career in marketing to the next level?
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills.
Our postgraduate marketing degree equips you with a truly comprehensive skill set to develop a marketing career on your terms.
There are other study options for this course. Find out more here.
Study options
FULL TIME
2 years
PART TIME
4 years
Start times
Q1
January
(2021)
Q2
April
(2021)
Q3
June
(2021)
Q4
September
(2021)
Available campuses
Postgraduate Information Session
Advance your career or kick-start it in a new direction with Postgraduate study at Western.
Join us online at 6pm on Tuesday, 17 August for our Sydney Graduate School of Management Postgraduate Information Session to find out about business courses from professional and academic staff and gain a better understanding of course content and delivery, what to expect from postgraduate study as well as career outcomes.
Explore where postgraduate study can take you.
Marketing at Western
With an emphasis on digital marketing, this course prepares students for positions in marketing through an industry informed and applied education approach. You’ll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding.
This course is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment.
Customise your degree to improve your employability - "MarketingMe"
Build a portfolio of professional skills and enhance your employability with Marketing Me. Embedded in the course content and unique to Western, this unit contributes to your degree and focuses on the ‘soft skills’ that employers look for. Whether it’s delivering a presentation, developing your personal brand or nailing an interview, there’s a variety of skills to choose from to personalise your learning.
Admissions
Great! You’re eligible to apply for the 2 year Master of Marketing course.
Excellent! You’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1.5 years.
Excellent! You’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1.5 years.
Excellent! You’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1.5 years.
That’s great! With that experience, you’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1 year.
That’s great! With that experience, you’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1 year.
Course Structure
Our course structure is outlined in our handbook. Here you can view all of the units (subjects) you will be studying.
To help our students manage work and family commitments, we offer flexible learning options with a combination of online lecture pods and evening classes.
Fees and delivery
Are you an Australian citizen or holder of an Australian permanent humanitarian visa? You may be eligible to defer your fees through a FEE-HELP loan, which means you won’t have to pay anything upfront.
Fees: $29,920*
Delivery: On campus
Fees: AUD $31,720*
Delivery: On campus
Start your unlimited journey today.
Your career
Whether you’re new to the field or a marketing professional wanting to advance your career, this course offers plenty of opportunities to suit your goals.
- Social Media Manager
- Brand Manager
- Customer Insights Manager
- Digital Marketing Manager
- Product Manager
- Public Relations Manager
Your career
Social Media Manager
Social Media Managers are responsible for the day-to-day activities and marketing campaigns that happen across the range of digital platforms. They also assist in developing appropriate content topics to reach target customers and use social media to build a positive customer experience.
Brand Manager
Brand managers are responsible for how their portfolio of brands are perceived by the target market. They design and implement successful branding strategies that create lasting relationships with their customers whilst at the same time keeping an eye on what competitive brands are doing.
Customer Insights Manager
Customer Insights Managers interpret customer behaviour as way to increase the potential success of a brand. They also assist in the development of creative strategies utilizing market research data ranging from product concept development though to customer relationships.
Digital Marketing Manager
Digital Marketing Managers are responsible for organising a company’s online marketing presence. Online marketing may involve social media engagement, online advertising, search engine optimisation and website design, and online customer relationship management.
Product Manager
Product managers promote awareness and positive perceptions about a product or brand. Product managers will have an in-depth understanding of the product’s marketing position and will be consistent with their branding message.
Public Relations Manager
A Public Relations Manager is responsible for looking after the public image of a company. Working in the communications and marketing field, this role may involve organising media releases and promotions, being a spokesperson for the brand, and minimising reputation damage that comes from negative publicity.
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Apply now and start your unlimited journey.
*The tuition fees quoted above are the fees for the normal full-time study load of the course (80 credit points) per annum. International students will be subject to a variable fee regime; i.e. enrolled students will be required to pay fees during their course based on the approved fee for each calendar year. Fee changes (if any) will occur at 1 January each calendar year. Students who extend their course past the normal finish date of the course will be required to pay additional fees based on the prevailing fee level. Western Sydney University is a multi-campus institution. The University reserves the right to alter the location of its courses between campuses and other locations as necessary. Students should be aware of the possibility of change of location for the whole or part of courses for which they enrol and should plan for the need to travel between Western Sydney campuses.
