Want to take your career in marketing to the next level? Our postgraduate marketing degree equips you with a truly comprehensive skill set to develop a marketing career on your terms.
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About Western
School of Business
School of Computer, Data and Mathematical Sciences
School of Education
School of Engineering, Design and Built Environment
School of Health Sciences
School of Humanities and Communication Arts
School of Law
School of Medicine
School of Nursing and Midwifery
School of Psychology
School of Science
School of Social Sciences
School of Computer, Data and Mathematical Sciences
School of Education
School of Engineering, Design and Built Environment
School of Health Sciences
School of Humanities and Communication Arts
School of Law
School of Medicine
School of Nursing and Midwifery
School of Psychology
School of Science
School of Social Sciences
Duration
Full Time: 2 Years (Available Part Time)*
Next Start Date
05 January 2026
30 March 2026
22 June 2026
14 September 2026
Closing Date
Campuses
Parramatta City
UAC 950121
Domestic Student Fees
Indicative annual fee from $11,885
Additional Information
Program Code: 2817
CRICOS Code: 099241J
Marketing at Western
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills.
With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. You’ll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding.
This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment. To help our students manage work and family commitments, we offer flexible learning options with a combination of online lecture pods and evening classes.
Your future starts here
At Western, we care how you do in all aspects of your life. We believe your future is unlimited and together the possibilities are endless.
Take the next step towards a rewarding career. Secure your spot for 2026 at Western.
As an Adobe Creative Campus, Western Sydney University gives all students complimentary access to the Adobe Creative Cloud, so you can level up your digital skills with FREE access to the Adobe Creative Cloud apps. It's like your very own innovation toolkit, where technology meets creativity!
Adobe Creative Cloud is a comprehensive suite of software tools and services which provide a one-stop platform for professionals and enthusiasts in various creative fields, offering a wide range of applications for graphic design, video editing, web development, photography, and more!
The School of Business has been awarded AACSB (Association to Advance Collegiate Schools of Business) accreditation for its excellence in business education.
Build a portfolio of professional skills and enhance your employability with Marketing Me. Embedded in the program content and unique to Western, this unit contributes to your degree and focuses on the 'soft skills' that employers look for. Whether it’s delivering a presentation, developing your personal brand or nailing an interview, there’s a variety of skills to choose from to personalise your learning.
Successfully completed an undergraduate degree (in any field):
Great! You’re eligible to apply for the 2 year Master of Marketing program.
Successfully completed an undergraduate degree (or higher) in business:
Excellent! You’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1.5 years.
Successfully completed an undergraduate degree in any field AND have a minimum or two years full-time equivalent managerial/professional work experience in roles related to business management:
Excellent! You’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1.5 years.
Successfully completed an undergraduate degree in any field AND have a minimum of five years full-time equivalent general work experience:
Excellent! You’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1.5 years.
Successfully completed an honours degree, graduate certificate, graduate diploma or higher in a business discipline or a related field:
That’s great! With that experience, you’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1 year.
Successfully completed an honours degree, graduate certificate, graduate diploma or higher in a business discipline or a related field:
That’s great! With that experience, you’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1 year.
What you can expect to study
The program structure is outlined in our handbook. Here you can view all of the subjects you will be studying.
Career Opportunities
As a graduate of this degree, you can look forward to a broad range of exciting career opportunities in different sectors and industries. Below are some examples of the possible careers you can pursue with this degree:
- Social Media Manager
- Brand Manager
- Customer Insights Manager
- Digital Marketing Manager
- Product Manager
- Public Relations Manager
Entry requirements for domestic students
Admission
1. Master of Marketing - 2 year Pathway (160 credit points)
- Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.
2. Master of Marketing - 1.5 year Pathway (120 credit points)
- Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline; Or
- Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to business management; Or
- Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years full-time equivalent general work experience.
Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.
3. Master of Marketing - 1 year Pathway (80 credit points)
- Applicants must have successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field; Or
- Successfully completed an undergraduate degree in a Business discipline (specifically marketing or related discipline) with a GPA of 5.0 or WAM (Weighted Average Mark) of 65+ (if provided on the academic record); Or
- Successfully completed an undergraduate degree in any business disciplines and a minimum of two years full-time equivalent managerial/professional work experience in roles related to marketing management
Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.
Work experience will require validation by the relevant employer and cannot be used both as a means of admission and as the basis of an application for advanced standing. Work experience will be evaluated to assess whether prospective students have demonstrated a verifiable capability in management such that they are enabled to undertake the discipline-specific learning contained in this Masters-level program. This criterion is impacted directly by the requirements of a curriculum that addresses AQF Level 9 knowledge and skill outcomes including a stipulation that graduates have cognitive skills to demonstrate mastery of theoretical knowledge in business information management and to reflect critically on theory and professional practice or scholarship.
Applicants who have undertaken studies overseas may have to provide proof of proficiency in English.
Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.
Please consult the handbook for more information.
Entry requirements for international students
Admission
1. Master of Marketing - 2 year Pathway (160 credit points)
- Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.
2. Master of Marketing - 1.5 year Pathway (120 credit points)
- Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline; Or
- Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to business management; Or
- Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years full-time equivalent general work experience.
Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.
3. Master of Marketing - 1 year Pathway (80 credit points)
- Applicants must have successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field; Or
- Successfully completed an undergraduate degree in a Business discipline (specifically marketing or related discipline) with a GPA of 5.0 or WAM (Weighted Average Mark) of 65+ (if provided on the academic record); Or
- Successfully completed an undergraduate degree in any business disciplines and a minimum of two years full-time equivalent managerial/professional work experience in roles related to marketing management
Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.
Work experience will require validation by the relevant employer and cannot be used both as a means of admission and as the basis of an application for advanced standing. Work experience will be evaluated to assess whether prospective students have demonstrated a verifiable capability in management such that they are enabled to undertake the discipline-specific learning contained in this Masters-level program. This criterion is impacted directly by the requirements of a curriculum that addresses AQF Level 9 knowledge and skill outcomes including a stipulation that graduates have cognitive skills to demonstrate mastery of theoretical knowledge in business information management and to reflect critically on theory and professional practice or scholarship.
Applicants who have undertaken studies overseas may have to provide proof of proficiency in English.
Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.
Please consult the handbook for more information.
Indicative annual fee
The fee estimates provided are indicative only and subject to change. These estimates are based on the current fee structures for a normal full time study load. However, the final fees may vary depending on several factors, including the specific subjects chosen, the duration and timing of study, and annual fee adjustments (subject to Commonwealth student contribution band rates). Please note that these estimates do not include the Student Services and Amenities Fee. We encourage all prospective and current students to consult with our Student Services Hub for the most current fee information.
As a multi-campus institution, Western Sydney University and its entities reserves the right to alter the location of its programs between campuses and other locations as necessary.
Apply as a Domestic Student
If you are a domestic student, you can apply through our Western Application system which is free of charge.
Domestic students are:
- Australian Citizens
- New Zealand Citizens
- Australian permanent residents
- Australian permanent humanitarian visa holders
Scholarships
Western Sydney University recognises and rewards students who demonstrate community engagement, outstanding academic ability and superior leadership skills. Donor-funded scholarships are also available, providing support for students based on both academic achievements and equity considerations. There are also scholarships available for specific degrees.
The fee estimates provided are indicative only and subject to change. These estimates are based on the current fee structures for a normal full time study load. However, the final fees may vary depending on several factors, including the specific subjects chosen, the duration and timing of study, and annual fee adjustments (subject to Commonwealth student contribution band rates). Please note that these estimates do not include the Student Services and Amenities Fee. We encourage all prospective and current students to consult with our Student Services Hub for the most current fee information.
As a multi-campus institution, Western Sydney University and its entities reserves the right to alter the location of its programs between campuses and other locations as necessary.
Apply as an International Student
If you are an international student, you can apply for free through our international student application system or through an agent representative.
International students are:
- Not an Australian citizen;
- Not a New Zealand citizen; and
- Not a permanent resident of Australia.
Admission to Western Sydney University is on the basis of meeting minimum academic and English language requirements. For more information about tuition fees and other costs, visit the Fees and Costs page.
Scholarships
When you apply to Western, you’re automatically assessed for a Scholarship, no additional application required! We’re offering multi-year scholarships (for up to 3 years) valued at $6,000 or $3,000 and even 50% off tuition fees. Scholarships are awarded on academic merit.
Want to know more?
We're here to provide clarity.
If you're uncertain about your study journey, enquire about our program today and gain the confidence to move forward.
Australian students
1300 668 370
International students
+61 2 9852 5499
The fee estimates provided are indicative only and subject to change. These estimates are based on the current fee structures for a normal full time study load. However, the final fees may vary depending on several factors, including the specific subjects chosen, the duration and timing of study, and annual fee adjustments (subject to Commonwealth student contribution band rates). Please note that these estimates do not include the Student Services and Amenities Fee. We encourage all prospective and current students to consult with our Student Services Hub for the most current fee information.
As a multi-campus institution, Western Sydney University and its entities reserves the right to alter the location of its programs between campuses and other locations as necessary.