Want to take your career in marketing to the next level?
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills.
Our postgraduate marketing degree equips you with a truly comprehensive skill set to develop a marketing career on your terms.
There are other study options for this course. Find out more here.
SGSM Postgraduate Study Webinar
Date: 22 July, 2020
Our Sydney Graduate School of Management Postgraduate Study Webinar is an opportunity to find out about business courses from professional and academic staff and have all your questions answered in our live Q&A. This webinar will give you a better understanding of course content and delivery, what to expect from postgraduate study as well as career outcomes.
Explore where postgraduate study can take you.
Marketing at Western
With an emphasis on digital marketing, this course prepares students for positions in marketing through an industry informed and applied education approach. You’ll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding.
This course is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment.
Postgraduate Study Information
Looking for a career change? Hoping to gain a new professional qualification that will help take your career further? Or just hoping to expand your horizons? Western’s range of diverse postgraduate degrees provide you with the opportunity to diversify your skillset in a supportive and flexible learning environment that enables you to thrive in your chosen field.
To gain a better understanding of course content, study options, admission requirements or to simply find out more register your interest below and we will be in touch.
Customise your degree to improve your employability - "MarketingMe"
Build a portfolio of professional skills and enhance your employability with Marketing Me. Embedded in the course content and unique to Western, this unit contributes to your degree and focuses on the ‘soft skills’ that employers look for. Whether it’s delivering a presentation, developing your personal brand or nailing an interview, there’s a variety of skills to choose from to personalise your learning.
Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.
Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline;
Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to business management;
Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years full-time equivalent general work experience.
Applicants must have successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field;
Successfully completed an undergraduate degree in a business discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to marketing management;
Fees and delivery
Delivery: On campus
Fees: AUD $31,720*
Delivery: On campus
Start your unlimited journey today.
As a marketing graduate, you can look forward to career opportunities in:
- Social Media Manager
- Brand Manager
- Customer Insights Manager
Social Media Manager
Social Media Managers are responsible for the day-to-day activities and marketing campaigns that happen across the range of digital platforms. They also assist in developing appropriate content topics to reach target customers and use social media to build a positive customer experience.
Brand managers are responsible for how their portfolio of brands are perceived by the target market. They design and implement successful branding strategies that create lasting relationships with their customers whilst at the same time keeping an eye on what competitive brands are doing.
Customer Insights Manager
Customer Insights Managers interpret customer behaviour as way to increase the potential success of a brand. They also assist in the development of creative strategies utilizing market research data ranging from product concept development though to customer relationships.
Apply now and start your unlimited journey.
*The tuition fees quoted above are the fees for the normal full-time study load of the course (80 credit points) per annum. International students will be subject to a variable fee regime; i.e. enrolled students will be required to pay fees during their course based on the approved fee for each calendar year. Fee changes (if any) will occur at 1 January each calendar year. Students who extend their course past the normal finish date of the course will be required to pay additional fees based on the prevailing fee level. Western Sydney University is a multi-campus institution. The University reserves the right to alter the location of its courses between campuses and other locations as necessary. Students should be aware of the possibility of change of location for the whole or part of courses for which they enrol and should plan for the need to travel between Western Sydney campuses.