Master of Marketing

Reach new heights with Postgrad at Western

If you’re ready for postgraduate study, you’ll find your competitive edge at Western. Our global 5-star ratings for innovation, teaching and facilities assure you that you'll be learning from the best at a University that ranks in the top 2% worldwide.

We partner with industry, business, and government to create real world experiences and opportunities. Our flexible courses offer a range of online and on-campus options, with multiple locations that put our world-class facilities at your doorstep. Reach new heights. Take your place in a new generation of global citizens, leaders, and change-makers.

Marketing at Western

With an emphasis on digital marketing, this course prepares students for positions in marketing through an industry informed and applied education approach.   You’ll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding. 

This course is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment.

Postgraduate Study Information

Looking for a career change? Hoping to gain a new professional qualification that will help take your career further? Or just hoping to expand your horizons? Western’s range of diverse postgraduate degrees provide you with the opportunity to diversify your skillset in a supportive and flexible learning environment that enables you to thrive in your chosen field. 

To gain a better understanding of course content, study options, admission requirements or to simply find out more register your interest below and we will be in touch. 

Customise your degree to improve your employability - "MarketingMe"

This course not only provides graduates with the required competencies to meet the need for highly skilled specialists, it also offers students the opportunity to upskill themselves in areas outside educational theory via “MarketingMe”.

MarketingMe is a subject where you tailor your learning experience to fill any of those ‘soft skill’ gaps that employers are always looking for.  For example; the what and how of effective presentations, learn how to network effectively, attain Google digital marketing qualifications, understanding the diverse workplace, build social media marketing campaigns, and much more. 

You choose what’s best for you!

Admissions

Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.

Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline;
Or
Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to business management;
Or
Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years full-time equivalent general work experience.

Applicants must have successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field;
Or
Successfully completed an undergraduate degree in a business discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to marketing management;

Course Structure

Our course structure is outlined in our handbook. Here you can view all of the units (subjects) you will be studying.

Fees and delivery

Fees: $27,160*

Delivery: On campus

Fees: AUD $30,200*

Delivery: On campus 

 

 

Start your unlimited journey today.

"The brand new Parramatta City campus has created an interactive and engaging learning environment that enables you to thrive and excel."

— Tatjana Bozovic. Bachelor of Business (Marketing).

Apply now and start your unlimited journey.

*The tuition fees quoted above are the fees for the normal full-time study load of the course (80 credit points) per annum. International students will be subject to a variable fee regime; i.e. enrolled students will be required to pay fees during their course based on the approved fee for each calendar year. Fee changes (if any) will occur at 1 January each calendar year. Students who extend their course past the normal finish date of the course will be required to pay additional fees based on the prevailing fee level. Western Sydney University is a multi-campus institution. The University reserves the right to alter the location of its courses between campuses and other locations as necessary. Students should be aware of the possibility of change of location for the whole or part of courses for which they enrol and should plan for the need to travel between Western Sydney campuses.