Bachelor of Business - Marketing

Domestic

COURSE SNAPSHOT 

Local
Delivery Mode On campus
Location Campbelltown; Bankstown; Sydney City; Parramatta City; University of Economics (Ho Chi Minh City)
Duration  3F / 6P
Intake Information Semester 1 (Autumn); Semester 2 - (Spring); Summer Intake (November 2017)
Apply Direct Code 2786.3
UAC Code 721008 [Sydney City]; 721040 [Bankstown]; 721041 [Campbelltown]; 721042 [Parramatta City]
Entrance Rank 70.10 [Sydney City]; 73.40 [Bankstown]; 73.60 [Campbelltown]; 70.90 [Parramatta City]
Fee Information

Local Course Fees (opens in a new window)

Key :  FFull time study,  P = Part time study,  A =  Accelerated full time study

Part-time refers to study load, not to timetabling of evening classes.

International

COURSE SNAPSHOT

International
Delivery Mode On campus
Location Campbelltown; Bankstown; Sydney City; Parramatta City; University of Economics (Ho Chi Minh City)
Duration 3F
Intake Information Semester 1 (Autumn); Semester 2 - (Spring); Summer Intake (November 2017)
Course Code 2786.3 089205G 
Entrance Rank

Please refer to Admission Requirements

Fee Information

International Course Fees (opens in a new window)

Key :  FFull time study,  P = Part time study,  A =  Accelerated full time study

Part-time refers to study load, not to timetabling of evening classes.

Details

The best product or service in the world will only sell if marketed intelligently, and that requires far more than just advertising. Marketing is a much larger, more comprehensive field, requiring a detailed understanding of customers, competitors and other stakeholders, as well as their influences, needs and strategies.

To succeed in marketing, you need a head for business and an understanding of people and management. The Bachelor of Business with a major in Marketing will give you exactly that. The course will provide you with a strong foundation in business, combined with an in-depth knowledge of marketing. You are also able to choose electives to suit your personal career goals. The course produces graduates who are well‑versed in the increasingly complex economic, social and technological forces affecting modern marketing.

Units

Access information about the units (subjects) you will complete as well as important admission information:

Review the Course Admission and Subject Information

Career Opportunities for the Bachelor of Business - Marketing

Many employment opportunities for our graduates are available in the private and government sectors, both domestically and internationally. As a marketing graduate from Western Sydney University, you may be employed in:

  • product and brand management
  • advertising management
  • market analysis
  • market research
  • marketing management
  • marketing consultancy
  • distribution and logistics management.

How to apply

All domestic applications for entry to Western Sydney University undergraduate courses must be made through the Universities Admissions Centre (UAC) (opens in a new window). Step by step instructions are available on the Apply Now pages.

Instructions for international applications are available on the International Admissions pages.