Bachelor of Communication (Dean's Scholars)

Communication at Western

Your first year of study covers general communications theory and practice. It will give you a good understanding of how the different disciplines overlap and connect and you can then kick off with your major in Advertising, Journalism, Media Arts Production or Public Relations.

Get industry placements and internships. Develop an understanding of audiences from cross-cultural and international perspectives. Solve problems that need active participation in the community. Learn about ethical conduct, intellectual integrity, diversity and social justice principles.

This degree is exclusively for high-achieving students, and will continually challenge you to do even better and build on your academic success. Students in the Dean's Scholars program are automatically enrolled in The Academy, which offers interdisciplinary leadership programs, professional development and local and international internship and engagement opportunities for students.

Professional accreditation

The Bachelor of Communication (Dean’s Scholars) is accredited by professional organisations including the Public Relations Institute of Australia (PRIA) and the Media Foundation of Australia (MFA).


Course structure

The course structure is outlined in our handbook. Here you can view all of the units (subjects) you will be studying.

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes.

Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

The Journalism major combines an understanding of how the news media work with practical experience in broadcast, print and online journalism.

Students develop journalism skills suitable for newspapers, magazines, internet, radio and TV, corporate and community media.

The major in Media Arts Production is designed to provide students with production skills, complete with practical hands-on experience together with a theoretical foundation in the moving, visual media.

The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development.

The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and complete an internship placement.

Students must maintain a grade point average of 5 or above to remain in the course. Those who do not maintain this average will be transferred to the Bachelor of Communications.

Fees and delivery

Fees: Varies depending on units selected. View available units in our handbook. We have developed a student contribution fee calculator to help you work out what your contribution amount is per unit.

Student contribution calculator [XLS, 133 KB]

Delivery: On campus

This course is only available to domestic students.  

Unfortunately, student visa holders are not eligible to study this degree.



Start your unlimited journey.

"Pick a course which generally interests and excites you. My course allows me to engage with both theory and creativity."

— Chloe Sheridan. Bachelor of Communication (Dean's Scholars).

Find your unlimited

A double-degree gives you the ultimate edge. Be at the forefront of your field. Achieve your unlimited potential.

Apply now and start your unlimited journey.

The tuition fees quoted above are the fees for the normal full-time study load of the course (80 credit points) per annum. International students will be subject to a variable fee regime; i.e. enrolled students will be required to pay fees during their course based on the approved fee for each calendar year. Fee changes (if any) will occur at 1 January each calendar year. Students who extend their course past the normal finish date of the course will be required to pay additional fees based on the prevailing fee level. Western Sydney University is a multi-campus institution. The University reserves the right to alter the location of its courses between campuses and other locations as necessary. Students should be aware of the possibility of change of location for the whole or part of courses for which they enrol and should plan for the need to travel between Western Sydney campuses.