Duration:

3 years, or 2 years accelerated

CRICOS:

074452D

Course structure

This course requires successful completion of 240 credit points which includes: twelve compulsory units (core), seven major units taken as a Communication specialisation. Students undertaking a major in Advertising, Journalism or Public Relations will study one major unit worth 20 credit points and must choose four elective units which can be chosen from any discipline available at Sydney City Campus.

Course overview

The Bachelor of Communication program covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines. Through self-directed, team and problem-based learning strategies that require active participation in the community, you will learn to value ethical conduct, intellectual integrity, diversity and social justice principles.

Recommended sequence

At Sydney City Campus, you can complete your three year bachelor’s degree in as little as two years and enter the workforce sooner. The Bachelor of Communication consists of 23 units. With our flexible academic calendar, you can study 12 units in one year over three sessions. However, we recommend that you undertake a maximum of 3 units per session so that your study load is not too demanding. You will have less downtime between sessions so a lighter study load will help you to have a better chance at passing all of your units.

The units below are recommended for students starting their course in Session 2, 2018.


Advertising is a dynamic and diverse profession, encompassing all forms of media from billboards, television and newspapers to internet search engines.

This major will give you a thorough grounding in general principles of communication, as well as practical skills in advertising through internship placements and project-based learning.

3 year option units

Recommended Sequence
Session 2
June 2018
101920.2 Writing Ecologies
101927.1 Foundations of Media Arts and Production
100706.2 Advertising: An Introduction

2 year option units

Recommended Sequence
Session 2
June 2018
101920.2 Writing Ecologies
101927.1 Foundations of Media Arts and Production
100706.2 Advertising: An Introduction
101926.1 Media Cultures and Industries

Career opportunities

  • Bachelor of Communication (Advertising) graduates typically find employment in:
  • Advertising agencies
  • Direct marketing agencies
  • New media companies
  • TV and radio stations
  • Marketing
  • Market research companies
  • Copywriting studios
  • Digital and social media communications
  • Strategy planning
  • Media planning
  • Brand management

Professional recognition

  • Media Federation of Australia (MFA)

The Journalism major provides you with an understanding of how communication works with real-world experience in broadcast, print and online journalism. You will develop journalistic skills for newspapers, magazines, internet, radio, television, corporate and community media contexts, and come to understand news team culture and management.

3 year option units

Recommended Sequence
Session 2
June 2018
101920.2 Writing Ecologies
101927.1 Foundations of Media Arts and Production
100706.2 Advertising: An Introduction

2 year option units

Recommended Sequence
Session 2
June 2018
101920.2 Writing Ecologies
101927.1 Foundations of Media Arts and Production
100706.2 Advertising: An Introduction
101926.1 Media Cultures and Industries

Career opportunities

As a Bachelor of Communication (Journalism) graduate, you may work in:

  • Print, TV, radio or online journalism
  • Current affairs
  • Magazine journalism
  • Community journalism
  • Corporate communications
  • Media research
  • Organisational communications
  • Technical communication

The Public Relations major provides you with valuable skills and knowledge in consultancy, media relations, event management, issues and crisis management and campaign development. The course focuses on the role of the public relations practitioner or adviser, and provides a theoretical framework of the industry. The major also develops a strategic understanding of the public sphere from national and international viewpoints.

3 year option units

Recommended Sequence
Session 2
June 2018
101920.2 Writing Ecologies
101927.1 Foundations of Media Arts and Production
100706.2 Advertising: An Introduction

2 year option units

Recommended Sequence
Session 2
June 2018
101920.2 Writing Ecologies
101927.1 Foundations of Media Arts and Production
100706.2 Advertising: An Introduction
101926.1 Media Cultures and Industries

Career opportunities

As a Bachelor of Communication (Public Relations) graduate, you can pursue roles in:

  • Public relations
  • Campaign development and management
  • Publicity
  • Media relations
  • Crisis communication
  • Event management
  • Public affairs

Professional recognition

  • Public Relations Institute of Australia (PRIA).

Work integrated learning

The Bachelor of Communication will provide you with the opportunity to study units that integrate theory and practice through problembased learning and engagement with the local community. Students studying Advertising or Public Relations will be required to complete an internship during their studies, this is optional for those undertaking the Journalism major.

Pathway option

Pathway options are available for students who may not qualify for direct entry into a degree program at Western Sydney University. Complete a diploma at SIBT and enter the second year of your university studies.

Program convenor

If you have queries about the course or units, please contact:
Dr Mingming Diao m.diao@city.westernsydney.edu.au

Need help enrolling?

Call the Contact Service Centre: 1300 897 669