New Grant on New Consumer Cultures in the Global South

Congratulations to Dr Anna Cristina Pertierra and her partner researchers Associate Professor Czarina Saloma-Akpedonu (Ateneo De Manila University, Philippines) and Dr Rosana Pinheiro Machado (Federal University of Santa Maria, Brazil) for being awarded an Australian Research Council grant for the project 'No Longer Poor, Not Middle Class: New Consumer Cultures in the Global South'.

The project has been awarded $235,000 over three years. The research aims to understand how globalised economic growth is transforming lives among low-income urban communities of the Global South. In emerging economies, the former poor have become mass consumers. This economic shift has consequences not only for material wellbeing, but also for social status, identity formation and belonging. This project will document the emergence of new consumer practices using four urban case studies in Mexico, the Philippines, China and Brazil. The project will offer new data on the changed global experience of urban life, with the potential to reshape social theories of poverty and improve development policies across the Trans-Pacific region. It will provide benefits for understandings of business, culture and transformation of urban environments worldwide.

The Australian Research Council announced its latest round of successful grants yesterday (opens in a new window).

Posted: 28 November 2018.