The Australian Media Literacy Alliance

Our media literacy projects have informed the development of The Australian Media Literacy Alliance, a newly created, independent structure, seeks to support a national, expert network of organisations at the forefront of media literacy education and advocacy at all levels. The Alliance brings together key public institutions to tackle the challenges of media literacy education as a national priority.

Media literacy has never been more important for citizens to survive and thrive.

Museums, archives, libraries, public broadcasters, school and universities already play a significant role in supporting media literacy and have done so for decades. The cohort of founding members represents a unique consortium of key institutions and networked organisations who are well-positioned to tackle this national priority.

The Founding Members

ABC Education (ABC)
Australian Library and Information Association (ALIA)
Museum of Australian Democracy (MoAD)
National Film and Sound Archive of Australia (NFSA)
National and State Libraries Australasia (NSLA)
The Special Broadcasting Service (SBS)
Queensland University of Technology (QUT)
Western Sydney University (WSU)

The Purpose

AMLA members collaborate to enable the development of a united approach to media literacy in Australia, to the benefit of all citizens. Our efforts focus on supporting lifelong learning especially for those who may be vulnerable to disinformation or digital exclusion.

Our primary goal is to develop and promote a government-endorsed national media literacy strategy for Australia, which will:

State the importance of media literacy for all in society
Articulate the achievements and challenges in the Australian context
Provide direction for educators and curriculum development
Raise awareness and encourage a whole-of-community response.

We will achieve this through:

Advocacy to draw attention to the critical need for government involvement in media literacy as a national priority.
Research to identify the priority areas to be addressed by a national media literacy strategy.
Bringing together voices in the media literacy field to collaborate with government to identify the challenges and opportunities and to carry out the foundational work for a national strategy.
Advocacy for investment in high quality media literacy education, the development of world-class programs and resources, and awareness-raising campaigns to alert the Australian public to this need.
Supporting media industries to understand their impact on society and to contribute to media literacy efforts.
Creating a network for organisations engaged in this field at all levels (local, regional, state and federal) promoting a united stance (one message, multiple voices) and opportunities to work together.

Download the National Agenda for Change Media Literacy

The Australian Media Literacy Alliance