Events Toolkit
Boost your marketing know-how with our curated collection of guides, toolkits, and training resources. Whether you're learning how to update your web pages, promote an event, or get the most out of social media, this is your go-to hub for helpful how-tos.
Communications
Helpful Tips & Templates
Platform How-Tos
Events
Social Media
Thinking about starting a social media account for your department, or team? Social Media Guide: Your 101 for Building a Western Presence Online is your go-to resource for understanding what goes into creating, managing, and growing a social media presence that reflects Western’s brand and values.
Whether you're new to social or looking to refine your approach, this guide covers the essentials.
What You'll Learn: Steps to launch an official account, including approvals and strategy tips.
Platform Overviews: Understand the purpose, demographics, and content style of key platforms (Instagram, Facebook, LinkedIn, X, and TikTok).
Content Dos and Don’ts: Best practices for what to post (and what to avoid) to protect the brand and engage your audience effectively.
Tone of Voice: Learn how to strike the right tone - approachable, inclusive, and aligned with Western’s values.
Visual Guidelines: Tips on using brand visuals, graphics, and photography that reflect our identity.
Channel Moderation: Know how to handle negative feedback, questions, and sensitive topics online.
Why It Matters: A consistent, thoughtful approach to social media helps build trust, connection, and community. By following the guide, you’ll ensure your account contributes positively to Western’s broader story.