Mrs Vanessa Campbell
Associate Lecturer in Communications, Public Relations,
Communication, Creative Industries & Screen Media
Biography
Vanessa has over two decades of experience in the field of marketing, advertising, event management and public relations. She has worked for large media groups such as 101.7 WSFM, through to government authorities like Penrith City Council.
She is currently the Area Convenor: Public Relations at Western Sydney University and strives to provide students with a sound theoretical knowledge in Strategic Communication while demonstrating how this works in the real world. Engaging guest lectures, contemporary case studies and relevant excursions are just some of the ways she brings her class rooms to life.
She is a Fellow of the Higher Education Academy, a winner of a WSU Teaching and Learnig Award and an avid researcher in the social media engagement space.
This information has been contributed by Mrs Campbell.
Qualifications
- MComm Charles Sturt University
- BA (Comms Stud) University of Western Sydney
Professional Memberships
- Public Relations Institute of Australia (student) (2020 - 2024)
- Communication and Public Relations Australia (student) (2024)
- Higher Education Academy (2020)
Awards
- Teaching and Learning Award 2021-12-07
- Executive Dean's Award (201790) 2018-08-01
- Executive Dean's Award (201730) 2018-08-01
Interests
- Social Media
- Community Engagement
- Event Management
- Not-for-Profit organisations
- Public Relations
- Strategic Communication
- Volunteering
Organisational Unit (School / Division)
- Communication, Creative Industries & Screen Media
Committees
- Parramatta South Provost campus Committee
- Communication and Public Relations Australia - Education Committee
- A member of the FIBA Female World Cup 2022,
Contact
| Email: | V.Campbell@westernsydney.edu.au |
|---|---|
| Phone: | |
| Mobile: | |
| Location: | Parramatta |
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Teaching
Current Teaching Areas
- 200139 Event Management
- COMM2011 Communication Strategies
- COMM3014 Digital Communication
- COMM3018 Internship
- MKTG1009 Public Relations Theory and Practice
Previous Teaching Areas
- 100212 Public Relations Theory and Practice, 2010
- 100212 Public Relations Theory and Practice, 2011
- 100212 Public Relations Theory and Practice, 2012
- 100212 Public Relations Theory and Practice, 2013
- 100212 Public Relations Theory and Practice, 2014
- 100706 Advertising: An Introduction, 2012
- 101940 Events Management, 2014
Vanessa's area of research interest is social media engagement and real-world relationship building. She is currently completing a PhD in the area with WSU. Other publications that she has in this area include:
- Rowbotham, S., Marks, L., Tawia, S., Woolley, E., Rooney, J., Kiggins, E., ... & Hawe, P. (2022). Using citizen science to engage the public in monitoring workplace breastfeeding support in Australia. Health Promotion Journal of Australia, 33(1), 151-161.
- Campbell, V. (2020). "Facebook and Relationship Building in a Registered Charity: An Exploration of Facebook Communication to Enhance Real-world Relationships with the Australian Breastfeeding Association (ABA).Breastfeeding Review 28.2 (2020): 7-13.
- Campbell, V. (2019, December). "ABA Volunteers help research into breastfeeding at work. ACT/ NSW Newsletter.
- Acknowledged in: Chronicle, the Prevention Centre’s bimonthly newsletter (https://preventioncentre.org.au/news-and-events/newsletter/)
- Campbell, V. (2019, July). What are non-members looking for on Facebook? Talkabout: Research and Practice. Retrieve from: https://www.breastfeeding.asn.au/sites/all/modules/civicrm/extern/url.php?u=48360&qid=5484526
- Campbell, V. (2019, June). ABA Connections Through Generations. Essence, Vol 55,pg20.
- Campbell, V. (2019, March). Can Facebook communication enhance real world relationships with potential members? Talkabout: Research and Practice. Retrieved from https://www.breastfeeding.asn.au/content/talkabout-association-and-training-news-–-march-2019
- Campbell, V. (2018, December). Does your workplace provide support for breastfeeding mums? Essence
This information has been contributed by Mrs Campbell.
Media
| Title: | website |
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| Description: | Business website |