Doctor Roger Dawkins

Doctor Roger Dawkins

Associate Dean, Learning and Teaching,
Dean's Unit, School of Humanities & Comm Arts

Senior Lecturer in Digital and Social Media,
Communication, Creative Industries & Screen Media


Roger Dawkins earned his PhD from the University of New South Wales in 2005. He has worked in the digital media industry as a content strategist, copywriter, blogger and web editor. He has taught media and film studies at the University of New South Wales, Macquarie University and the University of Technology, Sydney.

Go to my Academia profile:

This information has been contributed by Doctor Dawkins.


  • PhD University of New South Wales

Professional Memberships

  • Fellow of the Higher Education Academy (FHEA) (2019)


  • Excellence in Teaching 2015-12-18
  • Citations for Outstanding Contributions to Student Learning 2017-12-06


  • Podcasts
  • digital media, social media, content marketing, SEO, semiotics, philosophy, film

Organisational Unit (School / Division)

  • Dean's Unit, School of Humanities & Comm Arts
  • Communication, Creative Industries & Screen Media


(02) 9685 9863
Location: ED.G.41

PLEASE NOTE: obtaining information from this Directory must be for the legitimate purposes of doing business with and within Western Sydney University, and must not be used for unsolicited bulk e-mailing (spamming) or similar purposes.


Journal Articles

  • Dawkins, R. (2021), '[In Press] Reflecting on the ethical terrain of university students' narrative non-fiction podcasts and exploring the value of emotion and discomfort in higher education', Pedagogy, Culture & Society, .
  • Dawkins, R. (2020), 'From the perspective of the object in semiotics : Deleuze and Peirce', Semiotica, vol 2020, no 233 , pp 1 - 18.
  • Dawkins, R. (2020), 'Using Peirce (and Deleuze's Peirce) to think about #foodporn and other Instagram signs', Angelaki, vol 25, no 5 , pp 101 - 117.
  • Dawkins, R. (2019), 'Mass email at university : current literature and tactics for future use', Open Learning, vol 34, no 3 , pp 273 - 289.
  • Dawkins, R. (2017), 'Tools for jimmying experience : conceptual speed dating on Facebook', First Monday, vol 22, no 11 .
  • Dawkins, R. (2015), 'How we speak when we say things about ourselves in social media : a semiotic analysis of content curation', M/C Journal, vol 18, no 4 .
  • Dawkins, R. (2015), 'Book review: Meaning in the Age of Social Media', New Media and Society, vol 17, no 11 , pp 1907 - 1909.
  • Dawkins, R., Ford, H. and Trahair, L. (2006), 'Film theory', Year's Work in Critical and Cultural Theory, vol 14, no 1 , pp 311 - 335.
  • Dawkins, R. (2005), 'It took Spinoza and structuralism to teach Deleuze that meaning is not necessarily attributed to the cinematic sign', Semiotica, vol 2005, no 157 , pp 325 - 344.
  • Dawkins, R. (2005), 'Deleuze, Peirce and the cinematic sign', Semiotic Review of Books, vol 15, no 2 , pp 8 - 12.
  • Dawkins, R. (2005), 'The Cinema Effect by Sean Cubitt', Senses of Cinema, vol 35 .
  • Dawkins, R. (2003), 'The problem of a material element in the cinematic sign : Deleuze, Metz and Peirce', Angelaki, vol 8, no 3 , pp 155 - 166.
  • Dawkins, R. (2002), 'Making sense of matter in Deleuze's conception of cinema language', Reconstruction: Studies in Contemporary Culture, vol 2, no 2 .
  • Dawkins, R. (2002), 'Thoughts of Deleuze, Spinoza and the cinema (The Enigma of Kaspar Hauser)', Contretemps: An Online Journal of Philosophy, vol 3 , pp 66 - 74.
  • Dawkins, R. (2002), 'An infrared vision of the world : Deleuze, the sign, and In the Mood for Love', Film-Philosophy, vol 6, no 1 .

Conference Papers

  • Archee, R., Dawkins, R. and Gurney, M. (2021), 'Evaluating HyFlex at Western Sydney University 2021 : considerations for curriculum and pedagogy', Innovate Learning Summit, Online.
  • Dawkins, R. and Bentley, R. (2019), 'Lessons from the production and implementation of VBL in a blended higher education course', Teaching and Learning Conference, Sydney, N.S.W..
  • Dawkins, R., Mason, G. and Venaruzzo, L. (2019), 'Engaging students in online content using new technologies : an iterative approach', Engage! Learning Showcase, Western Sydney University, Parramatta, N.S.W..
  • Dawkins, R., Mason, G. and Venaruzzo, L. (2019), 'All hands on deck! : a case study of the collaboration between an academic and team of digital experts on a technology-enhanced version of a second-year communications course', International Conference of Education, Research and Innovation, Seville, Spain.
  • Dawkins, R. (2018), 'Learning analytics classroom hacks : examples from an Australian University', International Conference on Learning Analytics and Knowledge, Sydney, N.S.W..
  • Dawkins, R., Doloswala, K. and Karliychuk, G. (2018), 'Red flag! : challenges for online peer review : a case study from an undergraduate course at an Australian university', Teaching & Learning Conference ANZ, Brisbane, Qld..
  • Dawkins, R. (2016), 'Content strategy : a lesson from the industry for university learning analytics', Show Me The Learning. Proceedings ASCILITE 2016 Adelaide, Adelaide, S.A..

Other Publications

  • 2022, 'Individual-Based Measure of Socio-Economic Disadvantage: Making Identification "Agile"', Report

Digital and social media, content marketing, semiotics, film, philosophy.

This information has been contributed by Doctor Dawkins.

Previous Projects

Title: Individual-based measure of socio-economic disadvantage
  • Department of Education and Training (non ACRG)
Western Researchers: Russell Thomson, Christine Johnston, Kerry Staples, Roger Dawkins, Karen Soldatic and Jim Micsko
Years: 2017-11-09 - 2020-03-31
ID: P00024616


Previous Supervision

Thesis Title: Decreasing the Road Toll in Saudi Arabia: An Examination of Campaign Effectiveness within a Culture of Reckless Bravado
Field of Research: Communication And Media Studies; Marketing; Justice And Law Enforcement; Other Society And Culture

Western Sydney University

Locked Bag 1797
Penrith NSW 2751

Tel: +61 2 9852 5222

ABN 53 014 069 881
CRICOS Provider No: 00917k