Professor Tho Nguyen

Professor Tho Nguyen

Adjunct Professor,
Dean's Unit - School Of Business

Biography

Organisational Unit (School / Division)

  • Dean's Unit - School Of Business

Contact

Email: Tho.Nguyen@westernsydney.edu.au
Phone:
Mobile:
Location:
Website:

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Publications

Journal Articles

  • Nguyen, T. (2017), 'Using signals to evaluate the teaching quality of MBA faculty members : FsQCA and SEM findings ', Education and Training, vol 59, no 3 , pp 292 - 304.
  • Nguyen, T., Nguyen, T. and Shultz, C. (2017), '[In Press] Diffusing market orientation to drive marketing capital : evidence from Vietnam', Journal of Strategic Marketing, .
  • Nguyen, T., Nguyen, T. and Olsen, S. (2016), 'Brand personality appeal, brand relationship quality and WOM transmission : a study of consumer markets in Vietnam', Asia Pacific Business Review, vol 22, no 2 , pp 307 - 324.
  • Nguyen, T. and Nguyen, T. (2015), 'Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings', Journal of Business Research, vol 68, no 6 , pp 1332 - 1340.
  • Nguyen, T. and Nguyen, T. (2014), 'Enhancing business relationship quality through cultural sensitization', Journal of Relationship Marketing, vol 13, no 1 , pp 70 - 87.
  • Nguyen, T., Phong, N. and Quan, T. (2014), 'Marketers' psychological capital and performance : the mediating role of quality of work life, job effort and job attractiveness', Asia-Pacific Journal of Business Administration, vol 6, no 1 , pp 36 - 48.
  • Nguyen, M., Barrett, N. and Nguyen, T. (2014), 'Using signals to initiate importer-exporter relationships : evidence from Vietnamese importers', Journal of Business-to-Business Marketing, vol 21, no 2 , pp 111 - 122.
  • Nguyen, T. and Nguyen, T. (2014), 'The impact of cultural sensitivity and information exchange on relationship quality', Marketing Intelligence and Planning, vol 32, no 7 , pp 754 - 768.
  • Nguyen, T. and Nguyen, T. (2012), 'Psychological capital, quality of work life and quality of life of marketers : evidence from Vietnam', Journal of Macromarketing, vol 32, no 1 , pp 82 - 90.
  • Nguyen, T., Schultz, C. and Westbrook, M. (2012), 'Psychological hardiness in learning and quality of college life of business students : evidence from Vietnam', Journal of Happiness Studies, vol 13, no 6 , pp 1091 - 1103.
  • Nguyen, T. and Nguyen, T. (2011), 'An examination of selected marketing mix elements and brand relationship quality in transition economies: Evidence from Vietnam', Journal of Relationship Marketing, vol 10, no 1 , pp 43 - 56.
  • Nguyen, T., Barrett, N. and Miller, K. (2011), 'Brand loyalty in emerging markets', Marketing Intelligence and Planning, vol 29, no 3 , pp 222 - 232.
  • Nguyen, T. and Nguyen, T. (2011), 'The WTO, marketing and innovativeness capabilities of Vietnamese firms', Management Research Review, vol 34, no 6 , pp 712 - 726.
  • Nguyen, T. and Nguyen, T. (2011), 'Enhancing relationship value between manufacturers and distributors through personal interaction: Evidence from Vietnam', Journal of Management Development, vol 30, no 4 , pp 316 - 328.
  • Nguyen, T. and Nguyen, T. (2011), 'Firm-specific marketing capital and job satisfaction of marketers: Evidence from Vietnam', Learning Organization, vol 18, no 3 , pp 251 - 263.
  • Nguyen, T. and Nguyen, T. (2010), 'Learning to build quality business relationships in export markets : evidence from Vietnamese exporters', Asia Pacific Business Review, vol 16, no 1-2 , pp 203 - 220.
  • Nguyen, T. and Nguyen, T. (2010), 'Determinants of learning performance of business students in a transitional market', Quality Assurance in Education, vol 18, no 4 , pp 304 - 316.
  • Nguyen, T. (2009), 'Place development : attributes and business customer satisfaction in Tien Giang Province, Vietnam', Journal of Macromarketing, vol 29, no 4 , pp 384 - 391.
  • Nguyen, T. (2009), 'Signal quality and service quality : a study of local and international MBA programs in Vietnam', Quality Assurance in Education, vol 17, no 4 , pp 364 - 376.
  • Nguyen, T., Nguyen Trang, T. and Barrett, N. (2008), 'Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products: Evidence from Vietnam', Journal of Consumer Behaviour, vol 7, no 1 , pp 88 - 100.
  • Ngguyen Trang, T., Nguyen, T. and Barrett, N. (2007), 'Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets: Evidence from Vietnam', Asia Pacific Journal of Marketing and Logistics, vol 19, no 3 , pp 227 - 239.
  • Nguyen, T. (2007), 'Factors affecting the utilization of the Internet by internationalizing firms in transition markets: Evidence from Vietnam', Marketing Intelligence and Planning, vol 25, no 4 , pp 360 - 376.
  • Nguyen, T. and Barrett, N. (2007), 'Internet-based knowledge internalization and firm internationalization in transition markets', Advances in International Marketing, vol 17 , pp 369 - 394.
  • Nguyen Trang, T., Barrett, N. and Nguyen, T. (2007), 'The role of market and learning orientations in relationship quality: Evidence from Vietnamese exporters and their foreign importers', Advances in International Marketing, vol 17 , pp 107 - 133.
  • Nguyen, T., Barrett, N. and Fletcher, R. (2006), 'Information internalisation and internationalisation - evidence from Vietnamese firms', International Business Review, vol 15 , pp 682 - 701.
  • Nguyen, T. and Barrett, N. (2006), 'The knowledge-creating role of the internet in international business: Evidence from Vietnam', Journal of International Marketing, vol 14, no 2 , pp 116 - 147.
  • Nguyen, T. and Barrett, N. (2006), 'Market and learning orientations and the adoption of the internet by firms in transitional markets', Asia Pacific Journal of Marketing and Logistics, vol 18, no 1 , pp 29 - 42.

Conference Papers

  • Nguyen, T., Nguyen Phong, D., Tran Quan, H. and Nguyen Tranf, T. (2011), 'Marketers psychological and performance', 25th Australian and New Zealand Academy of Management Conference, Wellington NZ.
  • Nguyen, T., Shultz, C. and Westbrook, D. (2010), 'Quality of student life of business students in Vietnam: The roles of learning motivation and psychological hardiness in learning', 10th International Society for Quality of Life Studies Conference, Hasnoi,Vietnam.
  • Nguyen Trang, T. and Nguyen, T. (2010), 'Determinants of learning performance of business students in Vietnam', International Society of Market Development Conference, Hanoi, Vietnam.
  • Nguyen, T., Nguyen Trabg, T. and Nguyen Phong, D. (2008), 'Marketing capital and marketer loyalty in Vietnam', Australian and New Zealand Marketing Academy Conference, UWS, Australia.
  • Nguyen, T., Nguyen Trang, T. and Nguyen Phong, D. (2008), 'Brand personality impressions and brand relationship quality in Vietnam', Australian and New Zealand Marketing Academy Conference, UWS, Australia.
  • Nguyen, T., Nguyen Trang, T. and Barrett, N. (2008), 'An examination of selected marketing mix elements and brand relationship quality in transition economies - Evidence from Vietnam', The 37th European Marketing Academy Conference, Brighton, UK.
  • Shultz, C., Westbrook, D. and Nguyen, T. (2007), 'Life gets better, much better: Vietnam's successful transition', the 10th ISMD/Macromarketing Conference, Georgetown University, Washington.
  • Nguyen Mai, T., Barrett, N. and Nguyen, T. (2007), 'Importer relationship intention: A signaling approach', 23nd Industrial Marketing and Purchasing Group, Manchester UK.
  • Nguyen, T., Nguyen Trang, T. and Barrett, N. (2006), 'Consumer choices based on signals: The case of mobile phone services in Vietnam', Asia Pacific Advances in Consumer Research, .
  • Nguyen, T., Barrett, N., Nguyen Trang, T. and Tran Dung, T. (2006), 'Signal quality and service quality: A study of local and international MBA programs in Vietnam', Consortium for International Marketing Research, Istanbul, Turkey.
  • Nguyen Mai, T., Barrett, N. and Nguyen, T. (2006), 'Importer-exporter relationship intention: A signaling approach', 22nd Industrial Marketing and Purchasing Group, Milan Italy.
  • Nguyen, T., Nguyen Trabg, T. and Barrett, N. (2006), 'Place attributes and business customer satisfaction: An exploration of local firms in Tien Giang province, Vietnam, in Macromarketing: The Future of Marketing', Macromarketing 2006 Seminar, Queenstown, NZ.
  • Shultz, C., Westbrook, D. and Nguyen, T. (2006), 'Subjective quality of life in Vietnam', Macromarketing 2006 Seminar, Queenstown, New Zealand.
  • Nguyen, T., Nguyen Trang, T., Barrett, N. and Miller, K. (2006), 'Brand credibility in services: Antecedents and outcome', 35th European Marketing Academy Conference, Athens, Greece.

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