Doctor Sasha Alexander

Doctor Sasha Alexander

Dap - Under Grad Id & Technology,
Industrial Design

Senior Lecturer,
Industrial Design

Senior Lecturer,
Industrial Design

Biography

Philosophy

My practice has an interdisciplinary mindset in approaching projects and I believe that a curious mind across the professions, cultures, human-centered local-to-global up-scalable outcomes, and respect for co-dependent socio-biological-technical sustainable systems, builds trust for collaboration and co-created innovations.

Research

Focus on global value chains, design thinking, interdisciplinary methods and practice, UNSDG integration practice, and innovation commercialisation (neuroscience, eye health, holographic recording, design for health and well being)

> A$320K in grants and awards: sustainability in engineering infrastructure; indigenous knowledges; forestry; industrial electrical; 21C Curriculum: Future of Work; inclusive design: aged, needle syringe program; value chain management.

Teaching

  • IoT augmented design and collaboration processes
  • Interdisciplinary Space Lab (Founder and Australian first)
  • Design Management: Local and global value chains
  • UNSDG practice integration
  • Human centred design methods
  • Industrial design history and practice
  • Indigenous graduate attribute (class size experience 15 monodiscipline-to-735 multidiscipline)

Industry & Academic Experience

B&R Products (in-house consultant); Caroma (in-house consultant); Design Synergy (staff designer); KHR Architects/KHiD Copenhagen Denmark (only international in-house consultant in an office of 125 Holscher-Axelsson era); Hassell-EBC Systems (consultant); Digital Communications Group (consultant. Now UniSA Institute for Telecommunications Research); Transportation Futures (California and Sweden); Sustainable Futures (Tasmania); University of Technology (UTS) School of Design, Architecture and Building (Faculty of Design); Western Sydney University (WSU) Faculties and Schools include: Business; Informatics; Health and Science; Engineering and Industrial Design, and Computing, Engineering, and Mathematics; WSU Associate Head of School (School of Engineering); WSU Director of Academic Program Industrial Design; WSU Head of Program Design and Technology; WSU Technical Manager School of Engineering; Design Institute of Australia (DIA) Fellow (continuous since 1988 & Councillor in three Australian states) and NSW President & Honorary National Secretary (1995/6); International Council of Societies of Industrial Design (ICSID liaison for DIA and WSU 1993+), ICSID endorsed International Design Conference Management Committee (Sydney Design 99 with 1600 delegates), ICSID World Design Capital Seoul Korea invited expert inclusive design mentor for international student workshop; Board Nominee World Design Organisation (WDO 2017).

This information has been contributed by Doctor Alexander.

Qualifications

  • PhD University of Western Sydney
  • BDes University of South Australia

Professional Memberships

  • Industrial Design Society of America (2012)
  • Design Institute of Australia (1988 - 2018)
  • Australian and New Zealand Academy of Management (2011)

Interests

  • Human and biological systems
  • UNSDGs

Organisational Unit (School / Division)

  • Industrial Design
  • Industrial Design
  • Industrial Design

Committees

  • School of Computing, Engineering, and Mathematics: School Academic Committee

Contact

Email: S.Alexander@westernsydney.edu.au
Phone: (02) 9685 9747
Mobile:
Location: ED.G.94
Parramatta
Website:

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Teaching

Current Teaching Areas

  • 301030 Introduction to Industrial Design Methods

Previous Teaching Areas

  • 300773 Industrial Design Project (Commencement), 2017
  • 300774 Industrial Design Project (Completion), 2017
  • 301081 Sustainable Design 2: Product Service Systems, 2017
  • 301082 Design Management 2: Operation and Supply Chain, 2017
  • 301083 Design Studio 5: Symbol and Meaning Making, 2017
  • 301093 Design Management 1: Process and Manufacturing, 2017

Publications

Conference Papers

  • Alexander, S. (2013), 'Innovation journey : design thinking in the value chain', Australian and New Zealand Academy of Management Conference, Hobart, Tas..
  • Alexander, S. and Chapman, R. (2011), 'Emotive satisfaction, competitiveness and leveraging end-consumer value: Intangible end-consumer value perceptions in a natural product value chain', 25th Annual Australian and New Zealand Academy of Management Conference: The Future of Work and Organisations, Wellington, New Zealand.
  • Alexander, S. (2011), 'Embedding indigenous knowledge: Seeking new design opportunities at the edge of the cultural interface - An Australian education case study', 2011 International Design Alliance IDA Congress Education Conference, Taipei.
  • Alexander, S. (2010), 'Design driven value innovation through stakeholder collaboration - Are there distinct differences in learning outcomes?', ConnectED 2010 - 2nd International Conference on Design Education, Sydney Australia.
  • Alexander, S. (2010), 'Supercharging value chains by understanding collective knowledge and leveraging collaboration for competitive advantage: An Australian forest product study', 24th Annual Australian and New Zealand Academy of Management Conference: Managing for Unknowable Futures, Adelaide, South Australia.
  • Alexander, S. (2009), 'Competition and collaboration in the Australian timber furniture industry - a value chain approach toward higher value creation for local and global markets and pathways for sustainable forest resource use', Proceedings. IFA Conference, Caloundra, Queensland, Australia.
  • Interdisciplinary collaboration for innovation
  • Value Chain Management
  • Product Service Systems
  • Design for neuroscience: User interfaces and laboratory environments
  • Industrial Design Research Cluster in Tangible User Interface (TUI)

This information has been contributed by Doctor Alexander.

Previous Projects

Title: Design of Electrical Enclosures
Funder:
  • AusIndustry - Dept Industry Science & Resources
Western Researchers: Sasha Alexander
Years: 2001-01-29 - 2002-01-29
ID: P0010626
Title: Competition and Collaboration in the Australian Timber Furniture Industry - a value chain approach
Funder:
  • Forest and Wood Products Australia Ltd
Western Researchers: Ross Chapman and Sasha Alexander
Years: 2002-03-01 - 2008-06-30
ID: P0013218
Title: Pressalit Denmark: Design for IoT Health
Funder:
  • Pressalit A/S
Western Researchers: Sasha Alexander
Years: 2019-06-28 - 2019-07-26
ID: P00025931
Title: Silver Screen Glass Whiteboards
Funder:
  • Silverscreen Designer Glassboards
Western Researchers: Sasha Alexander
Years: 2015-08-20 - 2015-12-04
ID: P00024337

Western Sydney University

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