Doctor Sasha Alexander

Doctor Sasha Alexander

Aca - Industrial Design,
Industrial Design

Senior Lecturer,
Industrial Design


Dr. Sasha Alexander PhD BDesID FDIA I/IDSA, ANZAMM is a member of the industrial design department at the School of Computing, Engineering, and Mathematics (SCEM)  and values his achievements in teaching, curriculum development, industry, community, research, and innovation within a university which is student-centred, research-led, and global yet local.

Collaborations are central to Dr. Alexander’s work and have included projects in Australia, Nordic countries, Asia, and North America primarily in human factors design, transportation (Sweden, USA), urban landscape, medical/scientific diagnostic (dental, neuroscience), furniture systems, renewable solutions for urban environments, and product and service lifecycle design for usability and sustainability, for research institutes, not-for-profits, commercial enterprises, and research student mentoring. Past consultant to large architectural practices (Denmark;  and Australia), and through the university innovation department for Research, Engagement, Development, and Innovation (REDI). 

Sasha combines his expertise in design and commerce to extend and challenge held beliefs in creating new value propositions for students, small and medium size firms (SMEs), and large corporations through evolving business models and forging new interdisciplinary synergies and pursuing vocabulary and practice understanding and standardation. Collaborations include: City of Sydney (solutions for high density housing); Rural Fire Service (Appliance redesign); Design for vision and hearing impaired (Museum of Contemporary Art Sydney; Vision Australia); NSW Health Needle and Syringe Program; Design for Voice disorder (Australian Dysphonia Network).

Publications, media, awards, and consultancies include industrial electrical systems, office systems furniture, forestry high value-add, value chain management, green futures (business and job creation), global indigenous knowledges, sustainability in engineering (civil engineering infrastrructure), innovation management, and design as culture, commerce, and strategic governance.

This information has been contributed by Doctor Alexander.


  • PhD University of Western Sydney
  • BDes University of South Australia

Professional Memberships

  • Industrial Design Society of America (2012)
  • Continuous Innovation Network CINet (2011)
  • Living Building Institute (2015)
  • Australian and New Zealand Academy of Management (2011)


  • Consumer behaviour and Product semantics
  • Design Management
  • Product form language (brand and ergonomics
  • Sustainable Design
  • Value Chain Management

Organisational Unit (School / Division)

  • Industrial Design
  • Industrial Design


  • School Research Committee


Phone: (02) 47360 927

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Current Teaching Areas

  • 300773 Industrial Design Project (Commencement)
  • 300774 Industrial Design Project (Completion)
  • 301081 Sustainable Design 2: Product Service Systems
  • 301082 Design Management 2: Operation and Supply Chain
  • 301083 Design Studio 5: Symbol and Meaning Making
  • 301093 Design Management 1: Process and Manufacturing


Conference Papers

  • Alexander, S. (2013), 'Innovation journey : design thinking in the value chain', Australian and New Zealand Academy of Management Conference, Hobart, Tas..
  • Alexander, S. and Chapman, R. (2011), 'Emotive satisfaction, competitiveness and leveraging end-consumer value: Intangible end-consumer value perceptions in a natural product value chain', 25th Annual Australian and New Zealand Academy of Management Conference: The Future of Work and Organisations, Wellington, New Zealand.
  • Alexander, S. (2011), 'Embedding indigenous knowledge: Seeking new design opportunities at the edge of the cultural interface - An Australian education case study', 2011 International Design Alliance IDA Congress Education Conference, Taipei.
  • Alexander, S. (2010), 'Design driven value innovation through stakeholder collaboration - Are there distinct differences in learning outcomes?', ConnectED 2010 - 2nd International Conference on Design Education, Sydney Australia.
  • Alexander, S. (2010), 'Supercharging value chains by understanding collective knowledge and leveraging collaboration for competitive advantage: An Australian forest product study', 24th Annual Australian and New Zealand Academy of Management Conference: Managing for Unknowable Futures, Adelaide, South Australia.
  • Alexander, S. (2009), 'Competition and collaboration in the Australian timber furniture industry - a value chain approach toward higher value creation for local and global markets and pathways for sustainable forest resource use', Proceedings. IFA Conference, Caloundra, Queensland, Australia.


  • Interdisciplinary collaboration for innovation
  • Value Chain Management
  • Product Service Systems
  • Design for neuroscience: User interfaces and laboratory environments
  • Industrial Design Research Cluster in Tangible User Interface (TUI)

This information has been contributed by Doctor Alexander.

Previous Projects

Title: Design of Electrical Enclosures
Years: 2001-01-29 - 2002-01-29
ID: P0010626
Western Researchers: Sasha Alexander
  • AusIndustry - Dept Industry Science & Resources
Title: Competition and Collaboration in the Australian Timber Furniture Industry - a value chain approach
Years: 2002-03-01 - 2008-06-30
ID: P0013218
Western Researchers: Ross Chapman and Sasha Alexander
  • Forest and Wood Products Australia Ltd
Title: Silver Screen Glass Whiteboards
Years: 2015-08-20 - 2015-12-04
ID: P00024337
Western Researchers: Sasha Alexander
  • Silverscreen Designer Glassboards

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