Doctor Aila Khan

Doctor Aila Khan

Academic Course Advisor - HDR,
Hospitality, Marketing and Sport (SoBus)

Senior Lecturer,
Hospitality, Marketing and Sport (SoBus)

Biography

Qualifications

  • PhD University of Western Sydney
  • MBA Quaid-I-Azam University (Pakistan)
  • BA University of the Punjab (Pakistan)

Interests

  • Social Marketing
  • Human-Computer Interaction in Retail Settings
  • SMEs in Vietnam
  • Structural Equation Modelling

Organisational Unit (School / Division)

  • Hospitality, Marketing and Sport (SoBus)
  • Hospitality, Marketing and Sport (SoBus)

Committees

  • School of Business Research Committee
  • Muslim Student and Staff Reference Group

Contact

Email: A.Khan@westernsydney.edu.au
Phone: (02) 9685 9873
Mobile:
Location: 1.8.61
Website:

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Teaching

Previous Teaching Areas

  • 200592 Marketing Research, 2017
  • 200896 Business Analysis Seminars, 2017
  • 200822 Applied Marketing Solutions, 2017

Publications

Chapters in Books

  • Khan, A. and Lan, Y. (2019), 'Attributes of carbon labelling to drive consumer purchase intentions', Technologies and Eco-innovation towards Sustainability II, Springer 9789811311956.
  • Khan, A. and Burton, S. (2016), 'Sponsorship-linked attitudes of employees of sponsoring firms : SMEs versus large organisations', Making a Difference Through Marketing: A Quest for Diverse Perspectives, Springer 9789811004629.
  • Dadich, A. and Khan, A. (2015), 'How is social media used to promote youth wellbeing? : an examination of Twitter use among national mental health organisations', Social marketing: Global Perspectives, Strategies and Effects on Consumer Behavior, Nova Science Publishers 9781634825979.
  • Soboleva, A., Burton, S. and Khan, A. (2015), 'Marketing with Twitter : challenges and opportunities', Maximizing Commerce and Marketing Strategies through Micro-Blogging, Business Science Reference 9781466684089.

Journal Articles

  • Talukder, A., Vickers, M. and Khan, A. (2018), 'Supervisor support and work-life balance : impacts on job performance in the Australian financial sector', Personnel Review, vol 47, no 3 , pp 727 - 744.
  • Rekhy, R., Khan, A., Ogtrop van, F. and McConchie, R. (2017), 'Consumer evaluation of "Veggycation?" : a website promoting the health benefits of vegetables', Health Promotion Journal of Australia, vol 28, no 1 , pp 21 - 29.
  • Rekhy, R., Khan, A., Eason, J., Mactavish-West, H., Lister, C. and McConchie, R. (2017), 'Australian consumer awareness of health benefits associated with vegetable consumption', Nutrition and Dietetics, vol 74, no 2 , pp 175 - 184.
  • Soboleva, A., Burton, S., Mallik, G. and Khan, A. (2017), ''Retweet for a Chance to...' : an analysis of what triggers consumers to engage in seeded eWOM on Twitter', Journal of Marketing Management, vol 33, no 13 , pp 1120 - 1148.
  • Burton, S., Soboleva, A. and Khan, A. (2015), 'Smoke spots : promoting smoking with social media', Tobacco Control, .
  • Khan, A. and Pearce, G. (2015), 'A study into the effects of a board game on flow in undergraduate business students', International Journal of Management Education, vol 13, no 3 , pp 193 - 201.
  • Burton, S., Hoek, J., Nesbit, P. and Khan, A. (2015), '"Smoking is bad, it's not cool ... yet I'm still doing it" : cues for tobacco consumption in a 'dark' market', Journal of Business Research, vol 68, no 10 , pp 2067 - 2074.
  • Burton, S., Nesbit, P. and Khan, A. (2014), 'Tobacco retailing : the new frontier of tobacco control?', Australasian Epidemiologist, vol 21, no 2 , pp 28 - 30.
  • Khan, A., Stanton, J. and Rahman, S. (2013), 'Employees' attitudes towards the sponsorship activity of their employer and links to their organisational citizenship behaviours', International Journal of Sports Marketing & Sponsorship, vol 14, no 4 , pp 279 - 300.
  • Khan, A. and Stanton, J. (2010), 'A model of sponsorship effects on the sponsor's employees', Journal of Promotion Management, vol 16, no 40575 , pp 188 - 200.

Conference Papers

  • Khan, A., Wilkinson, S., Lee, C. and Jin, X. (2018), 'The relationship between retrofitted double glazed windows and occupant wellbeing', ZEMCH Network. Conference, Melbourne, Vic..
  • Montgomery, J., Young, L. and Khan, A. (2018), 'Growing compassion : the case of CEOs sleeping rough for a night', Macromarketing Society. Conference, Leipzig, Germany.
  • Mubin, O., Ahmad, M., Kaur, S., Shi, W. and Khan, A. (2018), 'Social robots in public spaces : a meta-review', International Conference on Social Robotics, Qingdao, China.
  • Parry, K., Khan, A. and Richards, J. (2018), 'Paying the price : ticket purchasing at sports events', Sport Management Association of Australia and New Zealand. Conference, Adelaide, S.A..
  • Krahmalov, J., Khan, A. and Young, L. (2017), 'The impact of cause marketing on quality of life : repertory grid revisited', Macromarketing Society. Conference, Queenstown, N.Z..
  • Mubin, O., Patel, H., Khan, A. and Obaid, M. (2017), 'An image based non-verbal behaviour analysis of HRI', International Conference on Social Robotics, Tsukuba, Japan.
  • Krahmalov, J., Young, L. and Khan, A. (2016), 'The social impact of active cause marketing', Australian & New Zealand Marketing Academy. Conference, Christchurch, N.Z..
  • Mubin, O., Khan, A. and Obaid, M. (2016), '#naorobot: exploring Nao discourse on Twitter', Australasian Computer Human Interaction Conference, Launceston, Tas..
  • Khan, A. and Pearce, G. (2015), ''LOL! That was funny but does it help me learn?' : humour in the marketing classroom', Australian and New Zealand Marketing Academy. Conference, University of New South Wales.
  • Dadich, A. and Khan, A. (2015), 'How Twitter is used to set a youth mental health agenda', Australian and New Zealand Academy of Management. International Conference, Queenstown, N.Z..
  • Khan, A., Belk, R. and Young, L. (2015), 'Conspicuous consumption in the name of Allah', Australian and New Zealand Marketing Academy. Conference, University of New South Wales.
  • Dadich, A. and Khan, A. (2014), 'Tweeting our way to better youth wellbeing', Australian and New Zealand Academy of Management. International Conference, Sydney, NSW.
  • Khan, A. and Dadich, A. (2014), 'Managing a stakeholder network? : tweet it!', Australian and New Zealand Marketing Academy. Conference, Brisbane, Qld..
  • Khan, A., Soboleva, A. and Burton, S. (2014), 'Promotion of smoking through social media : implications for social marketing', International Social Marketing Conference, Melbourne, Vic..
  • Khan, A. and Stanton, J. (2013), 'Differences in effects of sport and non-sport sponsorship on sponsor's employees', World Marketing Congress, Melbourne, Vic..
  • Soboleva, A., Burton, S. and Khan, A. (2013), 'Consumer engagement with brand tweets : measuring Twitter effectiveness', Australian and New Zealand Marketing Academy Conference, Adelaide, S. Aust..
  • Khan, A. and Stanton, J. (2013), 'Gender differences in employees' sponsorship-linked attitudes and OCBs', Australian and New Zealand Marketing Academy Conference, Adelaide, S. Aust..
  • Khan, A. and Pearce, G. (2012), ''Did you hear the one about ...?' : humour and comedic devices in marketing education', Australian & New Zealand Marketing Academy Conference, Adelaide, S.Aust..
  • Khan, A. and Pearce, G. (2011), 'Using puppets in the marketing classroom to achieve 'flow' experience and student engagement', ANZMAC 2011 Marketing in the Age of Consumerism; Jekyll or Hyde?, Perth.
  • Khan, A. and Stanton, J. (2011), 'Corporate sponsorship activities and the information sources of employees', ANZMAC 2011 Marketing in the age of consumerism; Jekyll or Hyde?, Perth.
  • Khan, A. and Stanton, J. (2010), 'Examination of the effects of corporate sponsorship on employees of the sponsor', Australian and New Zealand Marketing academy Conference 2010, doing More With Less, Christchurch New Zea.
  • Khan, A. and Stanton, J. (2010), 'Effects of corporate sponsorship on employees of the sponsor: employee differences based on firm size', International Conference on Marketing (ICMAR) 2010, Kuala Lumpur.
  • Stanton, J. and Khan, A. (2009), 'Ensuring the integrity of panel responses from commissioned web-based research', ANZMAC 2009 sustainable management and marketing conference, Melbourne Vic..
  • Khan, A. and Stanton, J. (2008), 'Standards-based assessment for marketing courses: reconciling the gap between ideas and implementation in measuring creativity', Australian & New Zealand Marketing Academy Conference 2008: shifting the focus from mainstream to offbeat, Olympic Park Sydney NSW.
  • Khan, A. and Stanton, J. (2008), 'Perceptions of a Sponsored-Property by employees of the sponsor:an exploratory study', Australian and New Zealand Marketing Academy Conference 2008, Marketing:Shifting the focus from mainstream to offbeat, Olympic Park, Sydney NSW.
  • Khan, A. and Stanton, J. (2008), 'A model of sponsorship effects on sponsor's employees', 2008 Global Marketing Conference, Shanghai, China.
  • Khan, A. and Stanton, J. (2007), 'Understanding corporate sponsorship effects on employees in SMEs: an approach', ANZMAC 2007 3 R's Reputation, Responsibility and Relevance, Dunedin New Zealand.

Other Publications

  • 2018, 'Sydney Roosters Game Day', Research Report
  • 2018, '#smashemsixers: A Report on the Matchday Presentation of Sydney Sixers Women's Big Bash League Games', Research Report
  • 2018, 'Vinnies CEO Sleepout: A Study of Participants & Impact', Research Report
  • 2016, 'Taronga Zoo Visitor Experience Study 2016', Research Report

Previous Projects

Title: Khan: Robot Project
Funder:
  • University of Western Sydney
Western Researchers: Aila Khan
Years: 2017-11-01 - 2019-03-01
ID: P00024627
Title: Magnetite_Benefits of Retrofitted Residential Double-Glazing Windows
Funder:
  • Magnetite Australia
Western Researchers: Aila Khan, Xiaohua Jin and Chyi Lin Lee
Years: 2017-06-02 - 2018-05-31
ID: P00024222

Supervision

Current Supervision

Thesis Title: Religious beliefs influencing buyer?s decision-making in the context of evaluating escalation of impulse buying behavior in Muslims
Field of Research:
Thesis Title: Formation of identity in Muslim migrant Pakistanis in Australia
Field of Research:
Thesis Title: The Personal Supply Chain. (Collaborative creation of value with consumers in the retail supply chain)
Field of Research:
Thesis Title: The Relationship Between Internal Market Orientations, External Market Orientations, Employee Commitment and Job Satisfaction in Vietnam Joint-Stock Commerical Banks
Field of Research: Business And Management; Other Management And Commerce; Marketing
Thesis Title: The strategic Human Resource Management and Organisation Behaviour: implication in Private Companies in Saudi Arabia
Field of Research:
Thesis Title: A Discourse of Contemporary Human Resource Management in the Light of Islamic Jurisprudence
Field of Research:
Thesis Title: Social dimension of sustainability and risk management in the supply chains of paper and board (manufacturing, printing and packaging) sector of Pakistan
Field of Research:
Thesis Title: Demanding Brands Demanding Consumers
Field of Research:

Previous Supervision

Thesis Title: Marketing with Twitter: Investigating Factors that Impact on Effectiveness of Tweets
Field of Research: Sales And Marketing; Sales And Marketing Not Elsewhere Classified; Marketing
Thesis Title: Work-Life Balance in the Australian Financial Sector: A Mixed Methods Study
Field of Research: Other Management And Commerce; Human Resource Management

Media

Title: Media coverage of research
Description: ABC News coverage

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