Print based (direct marketing) communications used for customer acquisition, relationship building and other promotional purposes continues to enjoy the highest preference among recipients despite the use of internet marketing.
Increasingly, people expect an equal, if not improved, level of intimacy from printed communications as they enjoy when they interact with organisations in the traditional way.In response, Print Services offers personalised Variable Data Printing (VDP) services.
What is VDP?VDP is using what you know about the target audience to deliver a relevant message on which the recipient will take action. For example:
- favourite colour
- favourite sport
- hobbies etc.
- a different picture or graphic
- a different message or offer
- sign-up, call us or join us, etc.
- 69% prefer direct mail
- 28% prefer email
- 3% prefer telephone.
Personalised print communication has been proven to increase response rates as well as profits.
For more details about how personalisation can work for you, please contact us.