Brand Introduction

At Open Day 2015, we unveiled our new brand identity and positioning for Western Sydney University.

With a bold new vision for our future, this major rebranding effort reaffirms our position as a world-class university with international reach, a reputation for academic excellence, and a track record in delivering impact-driven research.

Although our ranking by the prestigious Times Higher Education World University Rankings in 2015 is among the top three per cent of universities in the world, we continue to strengthen our international profile and standing.

Now, we are emphasising how our unique geographical position in Australia's third largest and fastest growing economy helps our students, staff and communities tap into a global perspective and unlimited opportunity.

We are demonstrating that we embrace change and that we also drive it. That's because the world has changed, and so, we believe, must learning institutions. In a world that is more fluid than ever before, we understand that knowledge flows between the University and the community.

As a leader in this community we believe it is only right to elevate the region to its rightful place. Our new identity firmly positions us as a leading institution - not only in Western Sydney but on the world stage - and rightly reflects the success of our research and teaching, and the achievements of our students and graduates.

We look forward to engaging you further and this site aims to provide some resources and information as we move into implementation over the course of 2015.

We are Western Sydney University.

We are Unlimited.