Bachelor of Communication

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Where will a Western Sydney University Online Bachelor of Communication take you?

The School of Humanities and Communication Arts at Western Sydney University is a dynamic hub where ideas, culture, communications and technology converge. Our students have unique flexibility and scope to combine theoretical and practical studies across a wide range of related disciplines. The School strives to produce graduates who actively produce ideas, enrich cultures, and contribute positively to their workplace or community role, through innovative subjects that focus on contemporary debates, perspectives, methods and technologies.

Semester Offered:
Autumn / Spring / Summer
Duration:
3 Years Full Time
6 Years Part Time
Course Code:
1696.3
Study Start Date:
20 Feb 2017
17 Jul 2017
Application Dates:
30 Jan 2017
20 Jun 2017
Fees:
Course Fees

About the Bachelor of Communication course

The online Bachelor of Communication offers a range of specialised studies in the fields of communication within three major areas:  advertising, journalism and public relations. Core studies provide a comprehensive foundation for understanding the role of digital and social media and the shifts linked to the convergence of media practices that are taking place within these professional fields. The program is constructed around a program of units that build students' conceptual understanding of communication through theory and practice, providing graduates with critical, reflective, and creative skills to make informed decisions in professional contexts. Through self-directed, team and problem-based learning strategies that require active participation in the community, you will learn to value ethical conduct, intellectual integrity, diversity and social justice principles.

All Bachelor of Communication students undertake a common first year, covering general communications theory and practice. You can then choose a specialist major to suit your career aspirations. You may also choose a sub major or a set of electives to complement your major studies. Visit the Humanities and Communication Arts (HCA) School website to see more details about specific Majors and other areas of study in the School.

Studying Online – anywhere at anytime


Bachelor of Communication - Year 1 units and lecturers

Autumn semester

Public Relations Theory and Practice Nicole Bridges
Introduction to Journalism Asha Chand
Media Cultures and Industries Navin Doloswala
Writing Ecologies Milissa Deitz

Spring semester

Foundations of Media Arts and Production Maryella Hatfield
Advertising: An Introduction Jacki Krahmalov
Mediated Mobilities Roger Dawkins
Visual Storytelling Enrico Scotece

A short video about the Bachelor of Communication Spring units

Admission Requirements

Students are admitted on the basis of their ATAR score.

Meet your Western Sydney University Online lecturers and tutors

Getting set up

What units are offered?

If enrolled full time you will study the four Autumn units, followed by the four Spring units. You may enrol part-time in any of the units on offer in either semester. You will need to complete all 8 year 1 units before progression to year 2. In year 2, you select your major – either advertising, journalism or public relations. You may also select a sub-major from any of these as your elective options. You may also select other elective units drawn from Western Sydney University in different discipline areas offered online instead of a Communication sub-major.

How will study take place?

After you are enrolled, you will have access to the online learning platform, called vUWS. This is a Blackboard system, where each unit of study has a dedicated site. Each unit site includes weekly activities, and resources for your learning. In addition to online lectures there are online tutorials. These virtual classroom sessions run for no more than an hour at a set time each week. In some units these sessions are recorded for future reference. Your attendance at these tutorial sessions is important, but if you are unable to attend, the materials provided to you and the weekly structure on vUWS will provide a strong basis for your learning, combined with regular contact with your tutor.

You will receive regular email updates about upcoming sessions and activities to your Western Sydney University student email account. You are expected to keep up with the weekly tasks and activities, working online in your own time.

How will assessment take place?

All assessments are done using vUWS, in digital formats. These may include quizzes, blog responses, essays, reports, and short video works. As well as working with vUWS, you may also be involved in social media forums with other students and your tutor for discussions, blogs, and working in small groups.

Visit the Humanities and Communication Arts (HCA) School web site to find out more about specific Majors and other areas of study in the School.

Modules

First Year

Second Year

Autumn session

101928.2 Media Law and Ethics

Two units from a selected major And one elective

Spring session

101929.1 Professional Writing and Editing

Two units from a selected major And one elective

Third Year

Autumn session

101930.2 Communication Research Project

Two units from a selected major And one elective

Spring session

101931.1 Media Memory

Two units from a selected major And one elective

Advertising Major

Journalism Major

Public Relations Major

Course Handbook