The Pulse Appoints Australia’s First Agency Chief Medical Officer
Photo: Mark Hohenberg from the School of Medicine
Specialist agency,The Pulse, has announced the appointment of Dr. Mark Hohenberg as Chief Medical Officer in what is believed to be an Australian first. The agency, which specialises in delivering world class communication using emerging technology platforms such as VR, AR and MR, has appointed a senior clinician and academic to spearhead their cutting-edge healthcare technology integration efforts.
Dr. Hohenberg, a specialist physician in geriatric medicine, currently holds the position of Clinical Dean at Western Sydney University, where he is responsible for the delivery of the medical program at the Macarthur Clinical School, the largest clinical school of WSU’s School of Medicine.
Dr. Hohenberg will oversee The Pulse’s strategy of developing and integrating products for the healthcare and health professional education markets. His expertise in this area allows for an understanding of the issues at the coalface of medical and educational practice.
Discussing his appointment, Dr. Hohenberg said the opportunity offered by incorporating technology such as AR and VR to disrupt the healthcare and educational sectors was the most exciting area of clinical advances in decades and highlights a rapidly changing culture towards digitisation for efficiency in healthcare.
“It’s an unusual move for a medical professional such as myself to join an agency working in these fields. However, the efficiency and medical breakthroughs that can be made communicating through these platforms is truly ground-breaking and will, I believe, revolutionise healthcare globally.
“The Pulse is at the very forefront of these innovations and this is an amazing opportunity to be able to work alongside such an amazingly talented group of individuals to uncover the possibilities available,” he added.
MD of The Pulse Brett Heil welcomed Dr. Hohenberg to the team, praising a unique addition to the agency’s world-leading team.
“At The Pulse we have a genuine ambition to break boundaries in delivering effective communication through new and exciting mediums. We believe that alongside entertainment and education, healthcare provides some of the greatest opportunities to disrupt an industry for the better.
“Mark’s background is unique for an agency environment, and I believe his addition to the team offers us a real advantage at the forefront of innovation within healthcare,” he said.
Dr. Hohenberg trained at the prestigious University College London and received his master’s degree in medical education from the University of Cardiff. He has worked with some of Australia’s top doctors while completing his specialist training through the Royal Australian College of Physicians and has won a number of national awards for his clinical and educational research.
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