University of Western Sydney changes name to put Western Sydney first

Western Sydney University logo 

The University of Western Sydney will launch a new positioning and identity on 30 August, with the University to be known as Western Sydney University.

Professor Barney Glover, University Vice-Chancellor and President, says the initiative is about putting Western Sydney first, and acknowledging the University's commitment to the region – one of the fastest growing and most dynamic areas in the country. 

"Over the next 25 years Western Sydney will account for 60 per cent of Sydney's population growth and 25 per cent of Australia's, so now is a good time to re-evaluate how we talk about the University and an opportunity to reinforce our leadership role within the region," says Professor Glover.

"Our values haven't changed, but like every forward looking organisation, we are conscious of the need to continually evolve."

As well as the new name and logo, Professor Glover says the comprehensive positioning strategy is an investment in the student experience.

"The logo and name change are just one element of the broader program. The majority of the investment over the next three years is aimed at improving the student experience in the digital age – significantly growing our digital presence – as well as delivering targeted career services and development programs to students," says Professor Glover.

"The strategy is very much an investment in the future of our students and in our region."

Professor Glover says the University has consulted with stakeholders, including students, staff, and the broader community, with the majority of stakeholders responding positively to the new brand and the story behind it.

"This University is helping to unlock the potential of Australia's current and future leaders and it is about equipping its students to not only build careers, but build an entrepreneurial spirit to create jobs," says Professor Glover.

"This three-year program is about clearly defining what prospective students can expect from the University in terms of quality teaching, learning and research, and also reflects the way in which we connect with our alumni and our broader community.

"We believe our students have unlimited potential, and the University provides unlimited opportunities. We are excited by the future ahead."

Prospective students will have the opportunity to see the new brand in action on Open Day on August 30 at the Parramatta Campus.

About the University of Western Sydney

UWS is a vibrant, modern university, located in one of the fastest growing regions in Australia – Greater Western Sydney, which is home to over 2 million people. UWS has over 43,000 students and 3,000 staff across nine campuses. The University has been named one of the world's best 100 universities under the age of 50, ranking 56th in the influential Times Higher Education rankings. The 100 Under 50 list is a complement to the annual Times Higher Education World University rankings, where the University of Western Sydney was named in the top two per cent of the world's best universities in October 2014. Seventy per cent of the University's research in the last Excellence in Research for Australia (ERA) assessment was named as "world standard" or above. Further information about the University's awards and recognition.

About the new brand

The new brand elevates Western Sydney. Reordering the word mark and placing Western Sydney at the top of the logo is a symbol of the pride we have in our community and region. The shield is the platform for our typographic 'W', which is unique with the curved based referencing the landscape. Colour is one of the more emotive shifts in the brand, changing from blue to red. The deep red as the primary colour is bold, determined and confident. This is partnered with vibrant tones such as fluoro orange to deliver youthfulness and optimism to the brand.