Innovative industrial design student is recognised with prestigious award
Congratulations go to Western Sydney University Industrial Design student Matthew Doyle whose skills were recently recognised with an award at the annual Cormack Innovation Awards.
The brief for this year's competition was to develop packaging that could be used in dual markets. Matthew won the coveted APC Sustainability Award as well as a Highly Commended Award in the overall competition for his eye-catching 'Grippy All Round' design. The packaging product has dual application in the health and food markets.
Matthew's fellow Western Sydney University design student, Adrian Apalaki, was also recognised in the competition, winning a third-place overall award for his entry.
The Cormack Innovation award is regarded as one of the most practical design awards in Australia. Judging is done by senior industry representatives – the people who will one day be commissioning designs in the commercial world.
The awards are open to third year industrial design students currently studying in Australia.
Each year, students from three tertiary institutions – Western Sydney University, University of Technology Sydney and the University of NSW – compete for the awards.
At the presentation, students had the opportunity to meet and discuss their designs with senior industry members, government representatives, past winners and other students.
For Matthew, the design challenge began as part of a uni project that students had just four weeks to complete.
Despite the limited time, Matthew says it was important to him to come up with something that would be beneficial to people.
"I think design has to do something more than just give you something to sell. It needs a human element. Something that helps people in some way and that gives it more meaning than just a straight commercial product."
For people with conditions such as arthritis who have difficulty opening containers, Matthew's Grippy All Round design may be just the answer.
Now in its 14th year, the Cormack Awards have evolved into a foundation program that introduces students to the practical nature of packaging and product design. Each year, students are given a design brief, relevant to industry, current trends and activity. The competition also gives design students access to the practical side of design by providing factory tours and supportive technical briefings and assistance.
19 November 2015
Media Contact: Lyn Danninger
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