Virtual meets reality in student magazine launch

Trace Magazine launch party
Trace Magazine launch party
Third year design students at the University of Western Sydney have unveiled their student magazines at a high tech launch party featuring the latest in ‘augmented reality’ technology.

Taking 14 weeks to complete, the TRACE magazines have given the design students a chance to complete a professional design brief on budget, on deadline and to the demanding standards of their teachers.

The students also published iPad and digital versions of the magazine, and created the augmented reality technology that greeted visitors at the launch.

By holding up smartphones to the pictures lining the walls of the launch party, guests were taken on a virtual tour of the entire event, with videos and photos providing a digital tour guide in the palm of the hand.

Associate Lecturer Katrina Sandbach says producing the magazines and the launch party was a big step for many of the students

"Every class has been conducted like a professional design studio, and as teachers we made sure to talk to them as designers and not students,” she says.

“Everyone has their responsibilities, be that an art director or an editor, and over 14 weeks they learn a lot about team work and what is involved in producing a publication at industry standard.

“This includes the setbacks you face in the professional world, such as dramas with the printers or computer programs not working properly.”

“At the end of the day we just want to make sure the students are given the chance to experience what life is really like as a professional designer.”

The Dean of the School of Humanities and Communication Arts, Professor Peter Hutchings, has paid tribute to the students.

“I am consistently impressed with the quality of our design students’ work, and this year’s exhibition demonstrates the University of Western Sydney’s commitment to providing our students with professional learning experiences,” he says.

“Our design students are highly sought after by employers, and it is hands-on experience like this that sets them apart from other graduates.”


31 May 2013

Contact: Mark Smith, Media Officer

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