The Australian Media and Information Literacy Alliance

As part of this project, we have formed an Alliance with national, cultural institutions to advance media literacy in Australia. The overarching goal of this Alliance is to create a national infrastructure capable of supporting a national network of organisations who are supporting media and information literacy in at a national, state and local level.

The Purpose

Media technologies in the 21st Century are dramatically changing how we discover what’s going on in the world. Every day 8 in 10 Australians use media technologies to: receive and share news; to get help and advice; to conduct business; to learn; and to share knowledge and opinions. However, their engagement increasingly demands sophisticated skills, knowledge and critical capacities.

‘Media literacy’ is the ability to create, use and share media and to critically reflect on this engagement. It is now widely recognised as a critical form of literacy essential for full participation in society. A healthy democracy requires that citizens have the skills, knowledge and capacities required to use media to engage with politics, policies and world events. It also requires that citizens can recognise when information is misleading or deliberately deceptive.

The Alliance

The Alliance founding members bring together a unique consortium of key institutions and networked organisations to tackle this national priority.

Museums, archives, libraries, public broadcasters and universities already play a significant role in supporting media literacy and have done so for decades.

The founding members of this Alliance are:

The Museum of Australian Democracy at Old Parliament House provides an enriched understanding and appreciation of Australia’s political legacy and the intrinsic value of our Democracy. In 2019 it opened the new permanent exhibition Truth, Power and a Free Press.

The National Film and Sound Archive is Australia’s ‘living’ archive of audio-visual materials, a provider of media literacy education for students and life long learners, and a destination for deep engagement with Australian media culture based on its collections which are a rich resource for fostering critical perspectives on the media.

The Australian Broadcasting Corporation is the national broadcaster which has a remit within its charter to educate all Australians. It has a long history of providing educational materials to Australian schools and families. In 2018, ABC Education introduced Australia’s first Media Literacy Week.

The Australian Library and Information Association seeks to empower library and information professionals through the development, promotion and delivery of quality library and information services to the nation, through leadership, advocacy and mutual professional support. It supports 5000 member organisations which are made up of libraries and information services.

The Institute for Culture and Society at Western Sydney University researches transformations in culture and society in the context of contemporary global change. It champions collaborative engaged research for a globalising digital age.

The Digital Media Research Centre at Queensland University of Technology conducts world-leading research for a creative, inclusive and fair digital media environment.

Western Sydney University Institute for Culture and SocietyQUT Digital Media Research CentreMuseum of Australian DemocracyABC EducationNFSA LogoAustralian Library and Information Association