The Australian Media Literacy Alliance

Media literacy has never been more important for citizens to survive and thrive.

The Australian Media Literacy Alliance, a newly created, independent structure, seeks to support a national, expert network of organisations at the forefront of media literacy education and advocacy at all levels. The Alliance brings together key public institutions to tackle the challenges of media literacy education as a national priority.

Museums, archives, libraries, public broadcasters, school and universities already play a significant role in supporting media literacy and have done so for decades. The cohort of founding members represents a unique consortium of key institutions and networked organisations who are well-positioned to tackle this national priority.

The Founding Members

The Australian Alliance of Associations in Education (AAAE) brings education associations across Australia together and provides a voice for educators and students.

The Australian Broadcasting Corporation is the national broadcaster which has a remit within its charter to educate all Australians. It has a long history of providing educational materials to Australian schools and families. In 2018, ABC Education introduced Australia’s first Media Literacy Week.

The Australian Library and Information Association is the peak body for school, public, tertiary and other libraries. Libraries have always been a rich source of quality information, today they also play a vital role in bridging the digital divide. It supports 5,000 member organisations which are made up of libraries and information services.

The Museum of Australian Democracy at Old Parliament House helps people to understand Australia’s social and political history by interpreting the past and present and exploring the future. In 2019 it opened the new permanent exhibition Truth, Power and a Free Press.

The National Film and Sound Archive is Australia's 'living' archive of audio-visual materials, a provider of media literacy education for students and lifelong learners, and a destination for deep engagement with Australian media culture based on its collections which are a rich resource for fostering critical perspectives on the media.

National and State Libraries Australia brings together the expert knowledge and innovative capacity of Australia’s national, state and territory libraries, whose content collects are together valued at $4.1 billion.

The Australian Centre for the Moving Image is Australia’s national museum of film, TV, videogames, digital culture and art, celebrating the past, present and future of the moving image.

The Institute for Culture and Society, Western Sydney University researches transformations in culture and society in the context of contemporary global change. It champions collaborative engaged research for a globalising digital age:  the Advancing the Media Literacy of Young Australians project aims to advance the news media literacy of young Australians.

The Digital Media Research Centre at Queensland University of Technology conducts world-leading research for a creative, inclusive and fair digital media environment.

The Purpose

The members work in partnership towards the goal of a government-endorsed national media literacy strategy for Australia, which will:

  • State the importance of this form of literacy for all in society
  • Articulate the achievements and challenges in the Australian context
  • Provide direction for educators and curriculum development
  • Raise awareness and encourage a whole-of-community response.

The need for leadership and change is widely supported.  For example, the 2019 Australian Competition and Consumer Commission Digital Platforms Inquiry recommended a program be established to fund and certify non-government organisations for the delivery of digital media literacy resources and training. The Inquiry also recognised the importance of digital media literacy education in schools and recommended that the scheduled 2020 review of the Australian Curriculum consider how digital media literacy education is approached.