iMedia and Design


iMedia and Design are responsible for the creation of all 'outward facing' publications and promotional material for the University. This includes design, branding, photography, and other image making as needed. It is a free service provided by the Office of Marketing and Communication that helps ensure the University's look and feel is consistent across all University communications.

The team has four designers, including the design manager, and a photographer.

How We Can Help

iMedia and Design can help with:

  • advertisements for newspapers and online
  • web banners, buttons, and graphics
  • publications (brochures, flyers, books)
  • point-of-sale (pull-up banners, posters, temporary signage for events)
  • photography for brochures, websites and events

Tips and Tricks

Timelines

Generally a job will take between five to ten days from submission to first draft.

What to do before you send us a job

When you've got a new project there is a simple process you can go through to help ensure you get the best possible result.

  1. Analyse the situation
    Before beginning the design, sort out what problem you are trying to address.
  2. Research the problem
    Sometimes a problem can be solved 'straight out of your head', but in most cases you will need to gain some new information and knowledge.
  3. Work out possible solutions
    Combine your ideas with information obtained from your research to suggest possible design solutions.
  4. Finalise your copy
    It's important to submit only copy that is final, correct and has been approved.
  5. Images
    If you're providing images make sure they are the highest quality available (for images that will be printed see the extra tip 'Print safe images' below).
  6. Submit your Request 
    When you're happy you've gathered enough information, your copy is correct and approved, and the images are the best available, complete the most appropriate request form.

Images and logos

Print safe images
If you're providing images that will be printed in some form (brochures, banners, posters, etc) then it is very important that the images you supply are high resolution. Technically this means 300 dots per inch at the size at which the image is to be printed. If that means nothing to you think of it like a digital camera: the more megapixels the better. Ideally a photograph saved as a jpeg should have a file size of at least 5 megabytes. Some professional images are well in excess of 50 megabytes in size. Images with insufficient pixels will appear 'blocky' or 'fuzzy' when printed.

EPS files (logos)
If you're providing a third party logo you'll often be asked to get an 'eps version' of the logo. EPS files are different from photographs in that they can be scaled to any size with no loss of sharpness. Non-EPS logos taken off websites are almost always inappropriate because they are web resolution images and will appear pixelated (blocky or fuzzy) when scaled up.