Effective writing

Whether you're writing an email, web copy, a report or a blog, use these tips to make your writing more effective.

• Use plain English and avoid technical terminology where possible.
• Write targeted information for your audience that focuses on what they want and need to know.
• Include your key points upfront.
• Structure your information logically.
• Never use a long word when a short one will do.
• Be concise.
• Eliminate superfluous words.
• Use a tone that is appropriate for your type of writing and your audience.
• Use the active rather than the passive voice as much as possible.
• Spell out acronyms the first time you use them, e.g. Capital Works and Facilities (CWF).
• Always check your spelling and punctuation.