Effective writing

Whether you're writing an email, web copy, a report or a blog, use these tips to make your writing more effective.

  • Use plain English and avoid technical terminology where possible.
  • Write targeted information for your audience that focuses on what they want and need to know.
  • Include your key points upfront.
  • Structure your information logically.
  • Never use a long word when a short one will do.
  • Be concise.
  • Eliminate superfluous words.
  • Use a tone that is appropriate for your type of writing and your audience.
  • Use the active rather than the passive voice as much as possible.
  • Spell out acronyms the first time you use them, e.g. Capital Works and Facilities (CWF).
  • Always check your spelling and punctuation.