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Promotional buttons can be used to promote specific initiatives to staff or students.
Published on key webpages for staff and students (e.g. the Western News homepage (opens in a new window) and the student landing page (opens in a new window)), promotional buttons include only a few words of text (usually less than four) and a link to a URL for more information.
The use of an image is optional and depends on the style of other promo buttons on the webpage.
Promo buttons are usually recommended by Internal Communications as part of a broader communication strategy for a University project.