CER Educational Conversation: The use of social media as a data collection tool

Event Name
CER Educational Conversation: The use of social media as a data collection tool
Date
26 May 2020
Time
12:00 pm - 01:30 pm
Location
Online

Address (Room): Email j.dunbar@westernsydney.edu.au to receive the zoom ID for this meeting

Description

This conversation focuses on the use of social media as a data collection tool for a mixed methods study examining parents’ self-efficacy in guiding the technology use of children. The rationale for using the social media platform, Facebook, was to access parents from across all states and territories in Australia with children 12 years and younger. The talk will provide an unfolding narrative of how we set up the survey, the parameters we employed (location, age, interests, location of Facebook data collection advertisement) and the modifications that were made to improve engagement with the survey. We will discuss the business model of using social media for data collection and different indicators on return on investment. We will also explain the unexpected data gained form the use of social media. We will finish the talk with comments about the strengths and limitations of using social media in the context of our study.

PRESENTERS:

Dr Joanne Orlando is a Senior Lecturer in the School of Education and a researcher in the Centre for Educational Research. She studies the intersection of technology, childhood, learning and lifestyle. Her work provides real time insight into how children use technology, and how their uses are impacted by the expectations, knowledge and experiences of key adults in their world including parents, teachers, governments. Joanne works closely with key multinational technology industry, education and government, to advise on the development of policy and practice that genuinely support children’s technology use.

Dr. José Hanham is a Senior Lecturer in the School of Education and a researcher in the Centre for Educational Research. His research interests include group learning dynamics, student motivation, instructional design, learning with digital media, problem-based learning, and mentoring. José utilises a number of research methods and tools including, multilevel modelling, structural equation modelling, EFA/CFA, observational analysis, interviews, and randomised controlled experiments

Please be sure to email Jo Dunbar on j.dubar@westernsydney.edu.au to register your attendance and receive the Zoom link and meeting ID.

Speakers: Dr. Joanne Orlando and Dr. Jose Hanham

Web page: https://www.westernsydney.edu.au/cer/events

Contact
Name: Jo Dunbar

j.dunbar@westernsydney.edu.au

School / Department: Education