In an age of expanding communication networks, marketing has become a highly skilled and complex profession. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills.

This program prepares suitably qualified people for positions in marketing through an academically rigorous and practically relevant professional marketing education. It aims to provide you with the fundamental knowledge required across the key areas of marketing in order to develop the skills and aptitude necessary to operate effectively as a marketing manager.

It is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and professional marketers.

Taught at our state-of-the-art Parramatta City campus, Western offers the latest in high-tech learning and teaching facilities. The Parramatta City campus is an incubator for future business leaders. It includes 14 storeys of deep knowledge and digitally-infused teaching and research spaces, encased in 5-green-star steel and glass.

The facility is testament to Western’s commitment to adopting new and emerging technologies, so our students enjoy a richer educational experience. The campus also maintains close links to industry partners such as Charter Hall, Deloitte, and community and government organisations.