Master of Business (Marketing)

Postgraduate Study


Apply now for 2024 and advance your career with postgraduate study at Western.

Marketing at Western

In an age of expanding communication networks, marketing has become a highly skilled and complex profession. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills.

This program prepares suitably qualified people for positions in marketing through an academically rigorous and practically relevant professional marketing education. It aims to provide you with the fundamental knowledge required across the key areas of marketing in order to develop the skills and aptitude necessary to operate effectively as a marketing manager.

It is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and professional marketers.

World-class facilities

Taught at our state-of-the-art Parramatta City campus, Western offers the latest in high-tech learning and teaching facilities. The Parramatta City campus is an incubator for future business leaders. It includes 14 storeys of deep knowledge and digitally-infused teaching and research spaces, encased in 5-green-star steel and glass.

The facility is testament to Western’s commitment to adopting new and emerging technologies, so our students enjoy a richer educational experience. The campus also maintains close links to industry partners such as Charter Hall, Deloitte, and community and government organisations.

Program structure

Our program structure is outlined in our handbook. Here you can view all of the subjects you will be studying.

Fees and delivery

Fees: $30,824*

Delivery: On campus

Fees: AUD $31,760*

Delivery: On campus



Start your unlimited journey today.

"The brand new Parramatta City campus has created an interactive and engaging learning environment that enables you to thrive and excel."

— Tatjana Bozovic. Bachelor of Business (Marketing).

Apply now and start your unlimited journey.

*The tuition fees quoted above are the fees for the normal full-time study load of the program (80 credit points) per annum. International students will be subject to a variable fee regime; i.e. enrolled students will be required to pay fees during their program based on the approved fee for each calendar year. Fee changes (if any) will occur at 1 January each calendar year. Students who extend their program past the normal finish date of the program will be required to pay additional fees based on the prevailing fee level. Western Sydney University is a multi-campus institution. The University reserves the right to alter the location of its programs between campuses and other locations as necessary. Students should be aware of the possibility of change of location for the whole or part of programs for which they enrol and should plan for the need to travel between Western Sydney campuses.  

** Lowest Selection Rank