Bachelor of Tourism and Event Management

This major combines social science, business and public relation subjects to provide students with the knowledge and skills required to organise and manage festivals and events. Students will learn about the social and cultural significance of festivals and events, and the roles and responsibilities of a variety of stakeholders. The major also explores the important role festivals and events play in tourism and visitor economies. Students who choose to complete the Visitor Economy Professional Placement subject will complete a work placement with a festival/event organiser, providing a stepping-stone to employment.

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community. At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two. This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon. It enables a critical examination of the relationship between heritage and tourism in number of settings within Australia (including Indigenous Australia) and internationally.

Contemporary marketing uses strategies and technologies to create significant customer relationships and brand experiences. Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.

This unique major combines subjects from tourism, heritage and planning to prepare students for careers in place management. Place managers use collaborative approaches to design and develop a wide diversity of spaces and places, including precincts, destinations, towns, cities, parks, and many more. In this major, students will develop the skills and knowledge to manage places sustainably in a variety of contexts. This includes the ability to balance competing community, cultural, ecological and economic interests. Students who complete the major will be well positioned to apply for a growing number of place management positions with government and consultancies.

This major brings together sport, event and tourism management subjects to provide students with the knowledge and skills required to organise and manage sport and recreation events. Students will also learn about the social and cultural significance of sport, tourism and sporting events, and their unique role in the visitor economy.

This major combines subjects from the social and environmental sciences to prepare students for careers that ensure tourism, leisure and recreation activities take place in a sustainable way. The natural environment is a key component of leisure, recreation, and tourism experiences, especially in Australia. However, these activities can have significant ecological impacts. In this major, students will learn how to identify, assess, and manage these environmental impacts. The major will also look at how the visitor economy can contribute toward ecological conservation, and addressing major global issues such as climate change, deforestation, poverty, inequality and pollution.

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community. At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two. This minor introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon. It enables a critical examination of the relationship between heritage and tourism in number of settings within Australia (including Indigenous Australia) and internationally.

This minor provides students with knowledge and skills to work in professional roles in the tourism, heritage and visitor economy sectors. There is a particularly strong focus on sustainable and innovative approaches to travel and tourism. Students will have the opportunity to complete field trips, work on applied projects and learn directly from industry and government experts. The minor also provides a pathway to the Master of Sustainable Tourism and Heritage, allowing students to complete the master program in one additional year of study.

The marketing minor provides students with a grounding in the practice of marketing and its application to any type of organisation. In this minor, students can extend that knowledge into more specialised aspects or marketing such as brand and product development, promotion, strategic marketing and marketing analytics. Students gain communications and analytic skills in assessing and developing key elements of a marketing strategy. There are practical industry-related activities helping students compile a business portfolio for presentation to potential employers.