Doctor Sasha Alexander

Doctor Sasha Alexander

ACA - Industrial Design,
Industrial Design

Industrial Design


Dr. Sasha Alexander PhD BDesID FDIA I/IDSA is a member of the industrial design department at UWS and values his achievements in teaching, curriculum development, industry, community, research, and innovation within a university which is student-centred, research-led, and global yet local.

Collaborations are central to Dr. Alexander’s work and have included projects in Australia, Nordic countries, Asia, and North America primarily in human factors design, transportation, urban landscape, medical/scientific diagnostic, furniture systems, renewable solutions for urban environments, and product and service lifecycle design for usability and sustainability, for research institutes, not-for-profits, commercial enterprises, and research student mentoring.

Sasha combines his expertise in design and commerce to extend and challenge held beliefs in creating new value propositions for students, small and medium size firms (SMEs), and large corporations through evolving business models and forging new interdisciplinary synergies.

Publications, media, awards, and consultancies include industrial electrical systems, forestry, value chain management, green futures, global indigenous knowledges, sustainability in engineering, innovation management, and design as culture, commerce, strategic governance.

This information has been contributed by Doctor Alexander.


  • PhD University of Western Sydney
  • BDes University of South Australia


  • Consumer behaviour and Product semantics
  • Design Management
  • Sustainable Design
  • Value Chain Management

Organisational Unit (School / Division)

  • Industrial Design
  • Industrial Design


Phone: (02) 47360 927

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Previous Teaching Areas

  • 300012 Design Management 1: Product Design Audit, 2015
  • 300015 Design Management 4: Design Process, 2015
  • 300773 Industrial Design Project (Commencement), 2015
  • 300774 Industrial Design Project (Completion), 2015
  • 300775 Industrial Experience, 2015


Conference Papers

  • Alexander, S. (2013), 'Innovation journey : design thinking in the value chain', Australian and New Zealand Academy of Management Conference, Hobart, Tas..
  • Alexander, S. and Chapman, R. (2011), 'Emotive satisfaction, competitiveness and leveraging end-consumer value: Intangible end-consumer value perceptions in a natural product value chain', 25th Annual Australian and New Zealand Academy of Management Conference: The Future of Work and Organisations, Wellington, New Zealand.
  • Alexander, S. (2011), 'Embedding indigenous knowledge: Seeking new design opportunities at the edge of the cultural interface - An Australian education case study', 2011 International Design Alliance IDA Congress Education Conference, Taipei.
  • Alexander, S. (2010), 'Design driven value innovation through stakeholder collaboration - Are there distinct differences in learning outcomes?', ConnectED 2010 - 2nd International Conference on Design Education, Sydney Australia.
  • Alexander, S. (2010), 'Supercharging value chains by understanding collective knowledge and leveraging collaboration for competitive advantage: An Australian forest product study', 24th Annual Australian and New Zealand Academy of Management Conference: Managing for Unknowable Futures, Adelaide, South Australia.
  • Alexander, S. (2009), 'Competition and collaboration in the Australian timber furniture industry - a value chain approach toward higher value creation for local and global markets and pathways for sustainable forest resource use', Proceedings. IFA Conference, Caloundra, Queensland, Australia.


  • Interdisciplinary collaboration for innovation
  • Value Chain Management
  • Product Service Systems
  • Design for neuroscience: User interfaces and laboratory environments
  • Industrial Design Research Cluster in Tangible User Interface (TUI)

This information has been contributed by Doctor Alexander.

Previous Projects

Title: Design of Electrical Enclosures
Years: 2001-01-29 - 2002-01-29
ID: P0010626
Western Researchers: Sasha Alexander
  • AusIndustry - Dept Industry Science & Resources
Title: Competition and Collaboration in the Australian Timber Furniture Industry - a value chain approach
Years: 2002-03-01 - 2008-06-30
ID: P0013218
Western Researchers: Ross Chapman and Sasha Alexander
  • Forest and Wood Products Australia Ltd

Western Sydney University

Locked Bag 1797
Penrith NSW 2751

Tel: +61 2 9852 5222

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