The Advertising major provides a thorough grounding in current advertising practice, exposing students to authentic agency experiences and sharpening their skills as communicators and persuaders. Areas of study include advertising strategy, media, copywriting and design, client and account management, digital and social media contexts, the creation and delivery of advertising campaigns, plus an internship. Students will develop the skills they need to succeed in a range of contexts, from client liaison and campaign development, to creative messaging and media planning.
The Creative Writing major provides students the opportunity to produce their own creative writing and to edit and publish their work. Students study with professional authors, editors and publishers from the Writing and Society Research Centre and staff from the School of Humanities and Communication Arts. In addition, students have the opportunity to study contemporary approaches to language and literary studies, including literary criticism and theory, linguistic analysis, genre and textual study, and to read and examine a wide selection of modern and classic literatures. Career prospects include publishing, editing, teaching, writing and advertising.
Culture and Society is an interdisciplinary major developing knowledge, research skills and analytic capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world, both in terms of the broad contours, as well as specific micro-social environments. This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines including history, sociology, communications, and linguistics. Topics include popular culture, everyday urban life, cultural and social impacts of scientific theories and new technologies, multiculturalism, and contemporary spirituality. Study in this area is relevant for work involving commentary and analysis of contemporary social issues and cultural practices (e.g. journalism, teaching, activism) and fields concerned with designing, delivering and evaluating cultural and artistic productions, and education, communication, welfare or health services, in culturally diverse communities.
The English major invites students to explore contemporary approaches to language, literary study and writing, including literary criticism and theory, linguistic analysis, genre and textual study, and creative writing. The English major focuses on the imaginative workings of language, and students can study a wide selection of modern and classic literature, as well as the relationships between written texts and other media such as film and information technology. Students also have the opportunity to produce their own creative writing and to edit and publish their work. Career prospects include publishing, editing, teaching, writing and advertising.
The Enterprise Innovation major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad. In this major you will develop strategic management knowledge to enable effective organisational decision making. The subjects in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy. You can look forward to a range of careers in the broad and complex field of management.
This major combines social science, business and public relations subjects to provide students with the knowledge and skills required to organise, manage and promote festivals and events. Students will learn about the social and cultural significance of festivals and events, and the roles and responsibilities of a variety of stakeholders. The major also explores the important role festivals and events play in tourism and visitor economies. Students who choose to complete the Visitor Economy Professional Placement subject will complete a work placement with a festival/event organiser, providing a stepping-stone to employment.
The Graphic Design major provides students from outside the Design program with a comprehensive introduction to fundamental skills and knowledge in graphic design. The major is delivered through a series of practice-based and theoretical subjects and you will study areas such as image design, contextual design studies, web design and branding. In addition, you will have the opportunity to choose a practice-based specialisation from the areas of interactive design; digital design; illustration and photomedia.
The Journalism Major provides practical experience in preparing and presenting news and digital content for online, print and broadcast platforms. It provides an understanding of how the news media works and the importance of journalism in society. Students develop communication, journalism and storytelling skills suitable for all forms of new, digital and traditional media, including community, corporate and niche platforms.
The Law and the Creative Industries major equips you with specialised legal skills and knowledge to support your career in the creative industries in Australia. In this major you will develop tailored, strategic knowledge to enable you to effectively contribute to business decision making and to appreciate the legal and regulatory challenges within the context of creative and innovative enterprises. The subjects in this major focus on the fundamentals of Australian law, critique and analysis of law, contracts, torts, alternative dispute resolution and media law, with the option to also incorporate studies in competition and consumer law, intellectual property and law within the employment context. The legal and regulatory focus of this major will provide you with specialised knowledge and skills designed to enhance your access to a range of careers within the creative industries sector. Students are advised that this field of study does not qualify students for admission to legal practice in NSW. Students wishing to pursue a career in legal practice should apply for one of the relevant Bachelor of Laws programs. For further information, please contact the Academic Program Advisor for the Bachelor of Laws as noted below.
The Music major provides students from outside the Music program with a comprehensive introduction to current practice in the fields of music, performance and sound production for sound design, composition and performance. Foundation level subjects examine the fundamentals of music performance, acoustics, stereo recording and mixing, MIDI systems and sequencing, sound synthesis, and composition utilising environmental sound. Technical concepts are contextualised within a survey of electroacoustic music and sonic arts practice. Students will also examine studio techniques, new performance technologies, and composition and design for screen media.
The Public Relations major provides a thorough grounding in the skills and knowledge required in the profession of public relations. Areas of study include strategies and tactics, event management, issues and crisis management, digital and social communication, account and client management, campaign development and evaluation, and an industry internship. The major focuses on the role of the public relations practitioner (both in-house and consultancy) and provides a theoretical framework of the industry. Students engage with both theory and practical projects, and engage with industry throughout the program.
The Screen Media major provides students with fundamental skills and knowledge in screen media. Areas of study include the exploration of different screen genres and approaches, practical hands-on experience creating commercial, narrative and documentary projects, enhancing screen content using animation and visual effects, plus the application of immersive augmented/virtual reality. This major enables professional communicators to effectively create impactful content in a range of diverse industries (for example within a corporation or for their own business, or within a Public Relations/Advertising Agency).