Master of Marketing

Want to take your career in marketing to the next level? Our postgraduate marketing degree equips you with a truly comprehensive skill set to develop a marketing career on your terms.

Master of Marketing

Duration

Full Time: 2 Years (Available Part Time)*

Next Start Date

02 April 2024

24 June 2024

16 September 2024

06 January 2025

Closing Date

Campuses
Parramatta City UAC 950121
Domestic Student Fees
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Indicative annual fee from $11,885

Additional Information

Program Code: 2817

CRICOS Code: 099241J

Marketing at Western

Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. You’ll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding. This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment. To help our students manage work and family commitments, we offer flexible learning options with a combination of online lecture pods and evening classes.
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Elevate Your Career

With a postgraduate degree from Western you can elevate your career. Expand your knowledge, develop new networks and enhance your career prospects with us. 

Apply now for 2024!

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As an Adobe Creative Campus, Western Sydney University gives all students complimentary access to the Adobe Creative Cloud, so you can level up your digital skills with FREE access to the Adobe Creative Cloud apps. It's like your very own innovation toolkit, where technology meets creativity!

Adobe Creative Cloud is a comprehensive suite of software tools and services which provide a one-stop platform for professionals and enthusiasts in various creative fields, offering a wide range of applications for graphic design, video editing, web development, photography, and more!

The School of Business has been awarded AACSB (Association to Advance Collegiate Schools of Business) accreditation for its excellence in business education.

Build a portfolio of professional skills and enhance your employability with Marketing Me. Embedded in the program content and unique to Western, this unit contributes to your degree and focuses on the 'soft skills' that employers look for. Whether it’s delivering a presentation, developing your personal brand or nailing an interview, there’s a variety of skills to choose from to personalise your learning.

Successfully completed an undergraduate degree (in any field):

Great! You’re eligible to apply for the 2 year Master of Marketing program.

Successfully completed an undergraduate degree (or higher) in business:

Excellent! You’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1.5 years.

Successfully completed an undergraduate degree in any field AND have a minimum or two years full-time equivalent managerial/professional work experience in roles related to business management:

Excellent! You’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1.5 years.

Successfully completed an undergraduate degree in any field AND have a minimum of five years full-time equivalent general work experience:

Excellent! You’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1.5 years.

Successfully completed an honours degree, graduate certificate, graduate diploma or higher in a business discipline or a related field:

That’s great! With that experience, you’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1 year.

Successfully completed an honours degree, graduate certificate, graduate diploma or higher in a business discipline or a related field:

That’s great! With that experience, you’re eligible to apply for the Master of Marketing and may receive credit to complete your degree in 1 year.

What you can expect to study

The program structure is outlined in our handbook. Here you can view all of the subjects you will be studying.

Career Opportunities

As a graduate of this degree, you can look forward to a broad range of exciting career opportunities in different sectors and industries. Below are some examples of the possible careers you can pursue with this degree:

  • Social Media Manager
  • Brand Manager
  • Customer Insights Manager
  • Digital Marketing Manager
  • Product Manager
  • Public Relations Manager
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Entry requirements for domestic students

Please consult the handbook for more information regarding entry requirements for this course.

You can read more about special requirements here.

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Entry requirements for international students

**Please note, if this course lists a part-time option, this is not available to International Students on a Student Visa.

Please consult the handbook for more information regarding entry requirements for this course.

You can read more about international academic entry requirements here.

Indicative annual fee

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Apply as a Domestic Student

If you are a domestic student, you can apply through our Western Application system which is free of charge.

Domestic students are:

  • Australian Citizens
  • New Zealand Citizens
  • Australian permanent residents
  • Australian permanent humanitarian visa holders

Scholarships

Western Sydney University recognises and rewards students who demonstrate community engagement, outstanding academic ability and superior leadership skills. Donor-funded scholarships are also available, providing support for students based on both academic achievements and equity considerations. There are also scholarships available for specific degrees. 

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Apply as an International Student

If you are an international student, you can apply for free through our international student application system or through an agent representative.

International students are:

  • Not an Australian citizen;
  • Not a New Zealand citizen; and
  • Not a permanent resident of Australia.

Admission to Western Sydney University is on the basis of meeting minimum academic and English language requirements. For more information about tuition fees and other costs, visit the Fees and Costs page.

Scholarships

When you apply to Western, you’re automatically assessed for a Scholarship, no additional application required! We’re offering multi-year scholarships (for up to 3 years) valued at $6,000 or $3,000 and even 50% off tuition fees. Scholarships are awarded on academic merit.

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Want to know more?

We're here to provide clarity.

If you're uncertain about your study journey, enquire about our program today and gain the confidence to move forward.

Australian students
1300 897 669

International students
+61 2 9852 5499

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Kingswood campus

OTHER STUDY OPTIONS

Bachelor of Business

Full Time: 3 Years (Available Part Time)*

Graduate Certificate in Business

Full Time: 6 Months (Available Part Time)*

Master of Business Administration

Full Time: 2 Years (Available Part Time)*

The tuition fees quoted above are the fees for the normal full-time study load of the program (80 credit points) per annum. International students will be subject to a variable fee regime; i.e. enrolled students will be required to pay fees during their program based on the approved fee for each calendar year. Fee changes (if any) will occur at 1 January each calendar year. Students who extend their program past the normal finish date of the program will be required to pay additional fees based on the prevailing fee level. Western Sydney University is a multi-campus institution. The University reserves the right to alter the location of its programs between campuses and other locations as necessary. Students should be aware of the possibility of change of location for the whole or part of programs for which they enrol and should plan for the need to travel between Western Sydney campuses.